Analytics 2.0

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Significant communication differences between Germans and Latinos

Normally people form different cultures think they are able to handle a negotiation with a different culture counterpart. When I was living in Germany finded out that negotiating with people from a different culture is so much hard than what we normally think.

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Mobile Business -A New Dimension of Life for Latin America

The basis of mobile business is the convergence of technologies. Voice, text, images and data no longer require different networks but flow through uniform systems. Mobile systems will be the leading form of Internet access in Latin America, which has more cellphones than computers. People are living and working in new ways that require mobile [...]

Is time just money?

We never have enough time. It’s flying, wasted, or spent. In marketing, we strive to be punctual for meetings and deadlines. So when do we have time to consider time? For culturally sensitive marketers, time is key. When we look to establish an emotional link with a Hispanic consumer, we must consider the elements of [...]

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