Friday, March 24th, 2006
Normally people form different cultures think they are able to handle a negotiation with a different culture counterpart. When I was living in Germany finded out that negotiating with people from a different culture is so much hard than what we normally think.
Posted in Consumer behavior | 1 Comment »
Thursday, March 23rd, 2006
The basis of mobile business is the convergence of technologies. Voice, text, images and data no longer require different networks but flow through uniform systems. Mobile systems will be the leading form of Internet access in Latin America, which has more cellphones than computers. People are living and working in ...
Posted in Mobile Marketing | 2 Comments »
Wednesday, March 22nd, 2006
We never have enough time. It's flying, wasted, or spent. In marketing, we strive to be punctual for meetings and deadlines. So when do we have time to consider time? For culturally sensitive marketers, time is key. When we look to establish an emotional link with a Hispanic consumer, we ...
Posted in Consumer behavior | 1 Comment »
