Latinos love mobile phones more than Americans and most Europeans (except Italy), that’s a fact. The following are some reasons why:
- Affordable: Almost all Latin-Americans can afford a mobile phone with SMS, games, and at least monophonic ringtones. In fact, low income users make up one of the largest segments of mobile users, as many have no home phone.
- Brand in hand: The mobile phone is an extremely portable gadget, and you can always have it with you. If you are bored you pass the time with it, if you need a calculator, it is Continue reading
