Analytics 2.0

Much more than just tagging

Are Latinos mobileaholics?

Latinos love mobile phones more than Americans and most Europeans (except Italy), that’s a fact. The following are some reasons why:
- Affordable: Almost all Latin-Americans can afford a mobile phone with SMS, games, and at least monophonic ringtones. In fact, low income users make up one of the largest segments of mobile users, as many [...]

Analytics, focus on people?

In our daily lives we interact with people, family, friends, clients, partners, and many others. Every one of us has a different mental model built by biologic, linguistic, cultural, and personal factors. This means, for instance, that people from the same cultures have similar mental models, but it doesn’t mean that they have the exact [...]

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