Why to take less when yahoo is best was one of the first Pepsi´s slogans referring to their bigger bottle (in comparison to Coca Cola´s smaller bottle).
Yesterday I´ve received the Yahoo Conversion Newsletter talking about something really similar to what I´ve called some posts ago DAD or Desired Advertising. I guess is a great moment to yahoo to take some market advantage. Continue reading
If we analyze the business history, nothing generates more impact and bring clients to a brand than word of mouth. This decade something empowered this concept and let it became the new advertising star, and that’s Internet.
These days everybody is talking about the different types of online advertising, which one generates more clicks or generate a better conversion rates.
Today’s online advertising it’s turning pretty much complicated but the conversion rates are increasing very slowly or even not increasing at all. So, how much work is necessary to push the conversion rates up? And the ROI of that work is really positive?. Continue reading
Behavioral advertising has been getting plenty of attention lately for being the next big thing since the advent of contextual advertising. Why are search marketers so excited?
Recent studies have shown that behavioral advertising converts better than contextual ad targeting. But there is some confusion about what behavioral advertising is, and particularly, what it isn’t. Continue reading
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