Analytics 2.0

Much more than just tagging

Google vs. Belgian Court, and the winner is…

Google’s European Director of Communications and Public Affairs, Rachel Whetstone, posted some of Google’s side of the case against it in Belgium.

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What are Log File Analysis and Page Tagging?

Normally we talk about web stats tools as one unique thing but in fact there are two very different technologies that most of web stats tool use, those are Log File Analysis and Page Tagging:

What are Log File Analysis and Page Tagging?
Log File Analysis: Web log analysis software (also called a web log analyzer) is [...]

Google do it Weekly

Finally google add weekly reports to their awords reports, “When daily data is too specific and monthly data too broad, weekly may be just right.” said the people from google.
How to set the Adwords Weekly Reports?
Depending on which day your week starts, you can alter the Starting day of your Reports.

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Interview to Brett Crosby (Senior Manager of Google analytics)

On Thursday, September 21st Manoj Jasra interviewed the Google Analytics’ Senior Manager Brett Crosby. So here’s how the conversation went:

[Manoj]: Can you start by talking a little bit about your professional background.
[Brett]: When we were acquired by Google I was VP of marketing at Urchin, I was also one of the co-founders of Urchin Software. [...]

Social Shopping

Social networking + viral marketing = e-commerce revenue.
There is no doubt that social networks are the 2006 stars in internet. The New York Times reported this month on a new hybrid of social networking and e-commerce called “social shopping.” The article listed ThisNext, Kaboodle, Wists and StyleHive as examples.

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Social revolution, social networks

A social network is a social structure made of nodes which are generally individuals or organizations. It indicates the ways in which they are connected through various social familiarities ranging from casual acquaintance to close familial bonds.
Some history
The first social networking website was Classmates.com, which began in 1995.

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