Google’s European Director of Communications and Public Affairs, Rachel Whetstone, posted some of Google’s side of the case against it in Belgium.
Monthly Archives: September 2006
What are Log File Analysis and Page Tagging?
Normally we talk about web stats tools as one unique thing but in fact there are two very different technologies that most of web stats tool use, those are Log File Analysis and Page Tagging:
What are Log File Analysis and Page Tagging?
Log File Analysis: Web log analysis software (also called a web log analyzer) is software that parses a log file from a web server (like Apache), and based on the values contained in the log file, derives indicators about who, when and how a web server is visited. The indicators reported by most of web log analyzers are: Continue reading
Google do it Weekly
Finally google add weekly reports to their awords reports, “When daily data is too specific and monthly data too broad, weekly may be just right.” said the people from google.
How to set the Adwords Weekly Reports?
Depending on which day your week starts, you can alter the Starting day of your Reports. Continue reading
Interview to Brett Crosby (Senior Manager of Google analytics)
On Thursday, September 21st Manoj Jasra interviewed the Google Analytics’ Senior Manager Brett Crosby. So here’s how the conversation went:
[Manoj]: Can you start by talking a little bit about your professional background.
[Brett]: When we were acquired by Google I was VP of marketing at Urchin, I was also one of the co-founders of Urchin Software. We had been developing the software for about 10 years prior to that, both software and web based version. Once we were acquired I became the senior manager of Google Analytics. Continue reading
Social Shopping
Social networking + viral marketing = e-commerce revenue.
There is no doubt that social networks are the 2006 stars in internet. The New York Times reported this month on a new hybrid of social networking and e-commerce called “social shopping.” The article listed ThisNext, Kaboodle, Wists and StyleHive as examples.
Social revolution, social networks
A social network is a social structure made of nodes which are generally individuals or organizations. It indicates the ways in which they are connected through various social familiarities ranging from casual acquaintance to close familial bonds.
Some history
The first social networking website was Classmates.com, which began in 1995.
