Last Wednesday was MKTG 2.0 in Buenos Aires, it was a one day event organized by AMDIA (Asociacion de Marketing Directo e Interactivo de Argentina, or Direct and Interactive Marketing Association from Argentina).
More than 28 speackers covered the most up to date topics of interactive marketing.
When Professor Ing. Adolf Held (MBA) presented in 2001 the topic Thoughput accounting I was a bit more than fascinated. Nowadays it’s still seems to me one of the most important management models, because you could use it for a bunch of different things. While lean accounting based on cost is focused in minimize the cost of capacity, throughput accounting is focused on maximize de use of capacity.
Last week was the “big picture” from Emetrics Summit in Washington. I could not be there for work reasons but fortunately my friend Avinash could and has wrote at his blog great comments about.
I´m analyzing the presentation and will be posting my conclusions soon, by now let me invite you to visit Avinash’s blog at http://www.kaushik.net/avinash (Thanks Avinash for sharing with us all the Big Picture´s information).
I’ve tested or at least investigate almost every web analytics tools, both log file analyzers and Page Tagging. I love to see how this companies are focus on improving front end stuff, or adding 3000 different reports (most of them doesn’t fit your needs), but none is focus on what I think really matters in web analytics.
It seems almost every day a new study is released trumpeting the growing size and purchasing power of Hispanics. The one number that has many of us in marketing are very excited about is the 16 million Hispanics that are online today. They are a heterogonous and difficult to reach market.
Business solution providers and IT vendors, have focused mainly on scalability, automation, and the ability to merge results from relatively simple analytics with opinion from human experts. For example, “e-business applications” in the areas of SCP (supply chain planning), financial analysis and business forecasting, traditionally rely on decision support systems with embedded “data mining”, operations research and OLAP technologies, business intelligence (BI) and reporting tools as well as an easy to use GUI (graphical user interface) and extensible business workflows (e.g., Geoffrion-Krishnan, 2003).
Social networks have an exponential effect, this is because of the cicle built from the relationship between people, people generate content and other people looks for that content and generate another content and so on.
This days one of the most mentioned terms is AJAX, it seems that everybody knows what does it mean but as my friend Sebastian Rosenfeld says, the obvious is not so obvious, so let’s take a look to the Wikipedia definition.
Well, here I’m writing some words again, this time it’s about information quality. I’ve been working in marketing for more than 10 years, and had the chance to do it both offline and online, actually as the most of my generation marketers started with offline marketing and some of us like me switch to online.
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