Archive for October, 2006

MKTG 2.0 - Congratulations AMDIA!

Tuesday, October 31st, 2006

Last Wednesday was MKTG 2.0 in Buenos Aires, it was a one day event organized by AMDIA (Asociacion de Marketing Directo e Interactivo de Argentina, or Direct and Interactive Marketing Association from Argentina). More than 28 speackers covered the most up to date topics of interactive marketing.  

Thoughput accounting - isn’t your website a system?

Monday, October 30th, 2006

When Professor Ing. Adolf Held (MBA) presented in 2001 the topic Thoughput accounting I was a bit more than fascinated. Nowadays it’s still seems to me one of the most important management models, because you could use it for a bunch of different things. While lean accounting based on cost ...

An small picture from the big picture

Tuesday, October 24th, 2006

Last week was the "big picture" from Emetrics Summit in Washington. I could not be there for work reasons but fortunately my friend Avinash could and has wrote at his blog great comments about. I´m analyzing the presentation and will be posting my conclusions soon, by now let me invite you ...

When your traffic meet the users…

Wednesday, October 18th, 2006

I’ve tested or at least investigate almost every web analytics tools, both log file analyzers and Page Tagging. I love to see how this companies are focus on improving front end stuff, or adding 3000 different reports (most of them doesn’t fit your needs), but none is focus on what ...

Emetrics Summit: The Big Picture

Wednesday, October 18th, 2006

From Sun 15 to wed 18 of oct. Vienna, Virginia. The "must attend" web analytics event, Jim Sterne's Emetrics Summit. To Register go to http://www.emetrics.org.

Emetrics Summit: The Big Picture

Tuesday, October 17th, 2006

From Sun 15 to wed 18 of oct. Vienna, Virginia. The "must attend" web analytics event, Jim Sterne's Emetrics Summit. To Register go to http://www.emetrics.org.

Search Engine Marketing (SEM) to U.S. Hispanics: Matias Perel Podcast

Monday, October 16th, 2006

It seems almost every day a new study is released trumpeting the growing size and purchasing power of Hispanics. The one number that has many of us in marketing are very excited about is the 16 million Hispanics that are online today. They are a heterogonous and difficult to reach ...

Emetrics Summit: The Big Picture

Monday, October 16th, 2006

From Sun 15 to wed 18 of oct. Vienna, Virginia. The "must attend" web analytics event, Jim Sterne's Emetrics Summit. To Register go to http://www.emetrics.org.

Emetrics Summit: The Big Picture

Sunday, October 15th, 2006

From Sun 15 to wed 18 of oct. Vienna, Virginia. The "must attend" web analytics event, Jim Sterne's Emetrics Summit. To Register go to http://www.emetrics.org.

Web Analytics

Wednesday, October 11th, 2006

Wed 11 of oct. Various locations around the world. Web Analytics Wednesday is the world's only organic event for web analytics practitioners. To see where this month's event are being held visit http://www.webanalyticsdemystified.com/wednesday .