ANALYTICS 2.0

much more than just tagging

Management skills

The man who gets the most satisfactory results is not always the man with the most brilliant single mind, but rather the man who can best coordinate the brains and talents of his associates. (W. Alton Jones)

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Improving online media – Customized banners…why not?

Yesterday I was thinking on how online advertising has being improved since my first steps at the internet. I still remember the first floaters or Layer that really shock me, It was a Nike one, you was navigating a publisher’s website and a Shark’s Fin starts swimming around the screen like in the movie, like [...]

Reframing Conflict

This month as every month I´ve received the Oracle Magazine, in which I´ve fount a very interesting post that I want it to share with you.
Where there are people, there is the potential for conflict. And it doesn’t take an HR expert to realize that unresolved conflict in the workplace can be costly—in terms of [...]

Does viral marketing make any sence?

One of the very interesting presentations in MKTG 2.0 was Greg Johnson’s. He talked about innovation, and one of the topics he mentioned was Viral marketing. Even when some of the previews presenters mentioned their viral campaigns, Greg’s doesn’t doubt in criticize the concept in my opinion in a very exaggerated way.

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