ANALYTICS 2.0

much more than just tagging

Effective communication formula

It’s pretty late at night and I just can’s sleep, so here I am trying to play a bit with some maths. The exercise is to finds out the formula for an effective communication. Well, finally I guess I finds out the formula for an effective communication, and guess what, seems pretty simple. Even when [...]

General Systems Theory Quote

“It appears that all units of reality are comprised of two basic elements in an asymmetrical binary relationship in dynamic interaction…” (p.38) “As noted above, one of the basic ideas that underlies my thinking, one of the images I have in mind when I contemplate the universe, is that it is constructed upon a simple [...]

The Laws of the Fifth Discipline (Peter Senge)

1) Today’s problems come from yesterday’s “solutions.”
2) The harder you push, the harder the system pushes back.
3) Behavior will grow worse before it grows better.
4) The easy way out usually leads back in.
5) The cure can be worse than the disease.
6) Faster is slower.
7) Cause and effect are not closely related in time and space.
[...]

Understanding funnel analysis by Throughtput accounting

It’s very interesting how a new methodology, business model, or whatever else could impact the people that they, in most cases, adopt it without even analyze it.
On e of the most mentioned word, within the analytics industry is Funnel. The market adopted the funnel model but we all really know why this model could be [...]

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