Analytics 2.0

Much more than just tagging

Effective communication formula

It’s pretty late at night and I just can’s sleep, so here I am trying to play a bit with some maths. The exercise is to finds out the formula for an effective communication. Well, finally I guess I finds out the formula for an effective communication, and guess what, seems pretty simple. Even when is true that everything seems to be simple while you take humans behavior out from your plans, lets take a look at it

EC = P(mm) x R Where:

EC = Effective Communication.

P = People.

mm = Mental Model.

R = Respect.

If we take into consideration that P(mm) or persons with their own mental models are constant the only variable is R.

When R = 0

EC = P(mm) x 0 and everything multiplied by 0 is 0. Then the Effective communication is null.

EC = 0

Finally as much the R (respect) tends to 0, as lower is the EC (Effective communication). Simple, Fast, and Very understandable but, how much prepared are humans for respecting each other? ;=)

Juan Manuel Damia

Analytics

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General Systems Theory Quote

“It appears that all units of reality are comprised of two basic elements in an asymmetrical binary relationship in dynamic interaction…” (p.38) “As noted above, one of the basic ideas that underlies my thinking, one of the images I have in mind when I contemplate the universe, is that it is constructed upon a simple pattern of order that may be seen in any and all phenomena, no matter how complex. The simple pattern is that of a binary relationship, recognized in a binary system. The implication here is that everything in nature, everything in the universe, is composed of networks of two elements, or two parts in functional relationship to each other…”(p.39) “The most fundamental phenomenon in the universe is relationship.”(p.44)

- Jonas Salk

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The Laws of the Fifth Discipline (Peter Senge)

1) Today’s problems come from yesterday’s “solutions.”

2) The harder you push, the harder the system pushes back.

3) Behavior will grow worse before it grows better.

4) The easy way out usually leads back in.

5) The cure can be worse than the disease.

6) Faster is slower.

7) Cause and effect are not closely related in time and space.

8) Small changes can produce big results…but the areas of highest leverage are often the least obvious.

9) You can have your cake and eat it too —but not all at once.

10) Dividing an elephant in half does not produce two small elephants.

11) There is no blame.

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Understanding funnel analysis by Throughtput accounting

It’s very interesting how a new methodology, business model, or whatever else could impact the people that they, in most cases, adopt it without even analyze it.

On e of the most mentioned word, within the analytics industry is Funnel. The market adopted the funnel model but we all really know why this model could be useful for analytics proposes? It’s only useful just for analytics proposes? When could we use the model and when not?.

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