Archive for February, 2007
Monday, February 26th, 2007
If you think about Web Analytics, one of the first names comes to your mind is Eric Peterson. Eric is currently Vice President with the Visual Sciences division of web analytics firm, WebSideStory, is the author of several books on web measurement and moderates several popular discussion lists on analytics. ...
Posted in Opinion leaders interviews | No Comments »
Thursday, February 22nd, 2007
When measuring a section performance from a website (it doesn’t matter its profile), we could commit the mistake of thinking that the one with more total pageviews is the most successful one. There are two things to take into consideration to understand which section or sections are the most successful ...
Posted in Web Analytics | No Comments »
Wednesday, February 21st, 2007
Management works in the system; leadership works on the system (Stephen R. Covey).
Posted in Quote of the day | No Comments »
Saturday, February 17th, 2007
Karen Bitran oversees IDC’s research practices in Latin America for software covering enterprise applications, analytics applications, infrastructure software and development, and integration tools. Prior to managing IDC’s software practices, Biltran analyzed software and services markets in Mexico and Brazil.
Through her detailed market and customer knowledge of both the software and ...
Posted in Opinion leaders interviews | No Comments »
Thursday, February 15th, 2007
Decision making: When you have enough information you should analyze the possibilities and scenarios and take the decisions that minimize the possibilities of fails assuring your success.
Control: Controlling the flow of your plan is vital in order to finds out your position in the project and to anticipate deviations and, ...
Posted in Web Analytics | No Comments »
Monday, February 12th, 2007
Measurement plan: In this stage we should define the KPI’s for your Scorecard and Dashboard. It should include the company strategy, objectives, tactics, and KPI’s. You can’t manage what you can’t measure repeated Robert Kaplan over and over again.
I would add to this quote, you shouldn’t measure what is not ...
Posted in Web Analytics | No Comments »
Wednesday, February 7th, 2007
"Tell me how you measure me, and I will tell you how I will behave.
Measure me in an illogical way; don’t complain when I act illogically” (Throughput accounting theory)
Posted in Quote of the day | No Comments »
Monday, February 5th, 2007
Brainstorming process (identify tactics): Once you understand what’s your “weakest link”, you should launch a brainstorming session (or several) in order to find the project or projects (tactic) that will best help you fix your “weakest link”. If you have a lack of information about your client behavior and attitudes ...
Posted in Web Analytics | No Comments »
Sunday, February 4th, 2007
Identify RCR (restricted capacity resources): Now you should find the Restricted Capacity Resources (Based on “General System Theory”). All the projects are systems, and within those systems flows productivity (not only talking about production but also about communication, sales, quality, etc). In this stage you need to finds what is ...
Posted in Web Analytics | No Comments »
Thursday, February 1st, 2007
Very frequent people ask me about how can they make their online projects work, and more frequent they don’t understand when I ask them about how are they aligning their online project with their Corporative Strategy. An ecommerce website, an online campaign, a community website, a SEM campaign, or whatever ...
Posted in Web Analytics | No Comments »
