Analytics 2.0

Much more than just tagging

Amazing interview with Eric Peterson

If you think about Web Analytics, one of the first names comes to your mind is Eric Peterson. Eric is currently Vice President with the Visual Sciences division of web analytics firm, WebSideStory, is the author of several books on web measurement and moderates several popular discussion lists on analytics. He also manages an excellent [...]

Measuring performance from each website section

When measuring a section performance from a website (it doesn’t matter its profile), we could commit the mistake of thinking that the one with more total pageviews is the most successful one. There are two things to take into consideration to understand which section or sections are the most successful ones and when we could [...]

Leadership – Daily Quote

Management works in the system; leadership works on the system (Stephen R. Covey).

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Coming on Age in Latin America (Profit magazine)

Karen Bitran oversees IDC’s research practices in Latin America for software covering enterprise applications, analytics applications, infrastructure software and development, and integration tools. Prior to managing IDC’s software practices, Biltran analyzed software and services markets in Mexico and Brazil.
Through her detailed market and customer knowledge of both the software and IT services areas, Bitran is [...]

Successful Online Business – Sixth and Seventh Part

Decision making: When you have enough information you should analyze the possibilities and scenarios and take the decisions that minimize the possibilities of fails assuring your success.

Control: Controlling the flow of your plan is vital in order to finds out your position in the project and to anticipate deviations and, if necessary, runs your [...]

Successful Online Business – Fifht part

Measurement plan: In this stage we should define the KPI’s for your Scorecard and Dashboard. It should include the company strategy, objectives, tactics, and KPI’s. You can’t manage what you can’t measure repeated Robert Kaplan over and over again.
 
I would add to this quote, you shouldn’t measure what is not relevant to your strategy. Probably [...]

Measuring Labor Performance – Daily Quote

“Tell me how you measure me, and I will tell you how I will behave.
Measure me in an illogical way; don’t complain when I act illogically” (Throughput accounting theory)

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Successful Online Business – Third and Fourth Part

Brainstorming process (identify tactics): Once you understand what’s your “weakest link”, you should launch a brainstorming session (or several) in order to find the project or projects (tactic) that will best help you fix your “weakest link”. If you have a lack of information about your client behavior and attitudes then a great idea is [...]

Successful Online Business – Second part

Identify RCR (restricted capacity resources): Now you should find the Restricted Capacity Resources (Based on “General System Theory”). All the projects are systems, and within those systems flows productivity (not only talking about production but also about communication, sales, quality, etc). In this stage you need to finds what is restricting your system most (project) [...]

Successful Online Business – First part

Very frequent people ask me about how can they make their online projects work, and more frequent they don’t understand when I ask them about how are they aligning their online project with their Corporative Strategy. An ecommerce website, an online campaign, a community website, a SEM campaign, or whatever else are tactics that should [...]

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