YouTube to Surpass BBC in UK Visits

In the Entertainment category, YouTube seems set to surpass BBC.co.uk in share of UK visits within weeks, according to Hitwise’s Heather Hopkins, writes MarketingCharts. BBC.co.uk has apparently been the top-ranked Entertainment website in the UK for the past two years.

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Among all categories of websites, BBC.co.uk ranked 14th with 0.82 percent of UK Internet visits last week, compared with YouTube’s 0.81 percent and No. 25 ranking – but that gap is quickly closing, according to Hitwise.

BBC had a mere 1.6 percent lead on YouTube in share of UK visits last week, down from 37 percent three months ago and 131 percent six months ago.

Although UK visits to BBC.co.uk are still growing – up 13 percent from May 2006 to May 2007 – YouTube’s share of traffic* increased 669 percent in the same period, according to Hopkins.

In the meantime, the Entertainment category itself overtook the Shopping and Classifieds category in shares of weekly UK Internet visits for the first time (in the past two years) in the week that ended May 26, Hitwise said (MarketingVOX).

*Hitwise excludes off-network traffic; that is, the traffic reported refers to direct visits to YouTube.com, rather than content served by YouTube, such as YouTube videos embedded on other sites.

Successful Online Business – Third and Fourth Part

Brainstorming process (identify tactics): Once you understand what’s your “weakest link”, you should launch a brainstorming session (or several) in order to find the project or projects (tactic) that will best help you fix your “weakest link”. If you have a lack of information about your client behavior and attitudes then a great idea is creating a social network where they could relate each other and as a result you will get a bunch of information that will help you understand what are they doing and why.

4- Project design (tactics): Now you have the idea (The difference between idea and project is that IDEA is the “what to do” and the project is the “what to do, how, when, etc”), so you need to design your project starting by defining your project scope as much detailed as possible, otherwise you will face lot of problems in the future. I recommend 70% planning 30% execution, and if you think I’m exaggerating just remember how much time have you spent in last projects just fixing problems because of a weak planning. Remember that a “millimeter of deviation in the basement of a building could make your building falls down when finishing the construction”. “If you are failing to plan is because you are planning to fail”.

Optimization: The Glue Between Marketing and IT

We all know this: interactive is becoming an ever larger part of the marketing supply chain.

The days of focusing on how a brand is delivered on TV are diminishing daily. Large scale CRM systems are still widely used to retain and grow the customer base and the internet is a critical channel for acquisition. Moreover, measurement, ROI, and accountability are forefront on people’s minds. What these things lead to is an increasing reliance on technology to deploy marketing programs, measure results, and optimize performance. An existing challenge that few are talking about is a people issue: the dynamics and working relationship between Marketing and IT.

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Marketing and IT are perceived to be very different organizations that can never truly develop a high-performance team dynamic because of differing remits, people skills, challenges, personalities, and goals. After all, how can a marketing organization that focuses on creative concepts, value propositions, and Continue reading →

Web Analytics Wednesday, Boston MA

Please join Eric Peterson, CEO of Web Analytics Demystified, live and in-person, for a rare Web Analytics Wednesday (WAW) – on TUESDAY (WAT), June 19th. Well be at Aquents HQ at 711 Boylston St, in Boston, MA. Walk through the front door and look for the signs. We’ll be celebrating the partnership between Web Analytics Demystified and Aquent. Unica is also co-sponsoring the event. Eric will give a presentation, and we’ll also have the best analysts in the industry on hand (as long as the analysts aren’t traveling or too busy! Did I mention free food and drinks (as usual)? And loads and loads (and loads) of smart conversation with your peers in web analytics (and beyond). I (and Eric) hope you will attend this historic event in a historic city.

You can register to this event just clicking here, or get more information here.

You probably already know about Eric but if you don´t, here is some information about him.

Eric T. Peterson is a pioneer in the web analytics field, having made significant contributions to the success of vendors and web analytics practitioners around the world as a consultant, analyst, and thought leader.

Few in the industry have had a career as well-rounded and diverse as Peterson – over the last 10 years he has been employed as a practitioner, a consultant, a manager, and an industry analyst.

- Since the late 1990′s, he has worked for three major web analytics vendors, two of these public traded companies – his positions within these organizations have included Director of Professional Services and Vice President, Strategic Services

- Since 2000, he has managed a variety of web analytics platforms including WebTrends, WebSideStory, Omniture, Visual Sciences, and Google Analytics

- Since 2002, he has provided web analytics consulting services directly to some of the most well-known brands in the world

- In 2005, while employed as a senior industry analyst covering the web analytics sector he received industry-wide recognition on issues related to browser cookie deletion

The author of a weblog and several books on web analytics, Peterson is widely known both throughout the industry and in the business community at large.

- Peterson has written three books on the subject, Web Analytics Demystified (Celilo, 2004), Web Site Measurement Hacks (O’Reilly, 2005), and The Big Book of Key Performance Indicators (Celilo, 2006)

- Peterson is frequently interviewed and cited in newspapers, magazines, and popular online sites including The Wall Street Journal, The New York Times, CNN Money, BusinessWeek, Internet Retailer, PC World, and InformationWeek

- Since 2002, he has given hundreds of presentations on web analytics, both online and live at events like Shop.ORG, InternetRetailer, E-tail, and Search Engine Strategies, and also for diverse organizations including the American Marketing Association, JupiterResearch, and numerous technology vendors and individual organizations

- Since 2004, he has written the world’s most widely-read blog on the subject of web analytics at www.webanalyticsdemystified.com

- Peterson currently serves as an advisor for Jim Sterne’s Emetrics Summit; he is also a frequent presenter at the event.

Peterson is most proud of the impact he has had on the global community of web analytics professionals.

- In 2004, he founded the world’s largest and most active online forum for web analytics professionals, The Web Analytics Forum at Yahoo! Groups

- In 2005, Peterson founded the world’s only international social networking event for web analytics professionals, “Web Analytics Wednesday”

- In 2005, he donated text from his books to the Web Analytics Association for use in their practitioner education classes

- In 2006, Peterson founded LinkedIn’s Web Analytics Demystified personal networking group, expanding networking opportunities for web analytics professionals

- In 2006, he founded the “Web 2.0 Measurement Working Group”, focused on resolving measurement issues associated with the emerging Internet.

Video Highlights Blog’s Eye View presentation

Vignettes from Blog’s Eye View presentation given at the Digitas office in NY in October 2006. The full presentation was just over an hour and a half including Q+A, but this will give you a flavor of how it went. I founded it very interesting so take a look at it and feel free to post your comments.

Google updated their Webmaster Guidelines

Last 5th of June 2007 Google updated their Webmaster Guidelines, including the addition of hyperlinks to more detailed pages on specific quality guidelines.

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If you’ve never read through the Webmaster Guidelines it’s a good exercise and something I need to do again so I can be up to date with the latest changes.

If you need more help in understanding the guidelines have a look at Patrick Sexton’s very useful resource Feed The Bot, which goes into greater detail than you’ll find at Google as well as providing links to additional resources. The only thing I don’t like about Feed The Bot is that I didn’t think of it first (Steven Bradley – a.k.a. vangogh).

Go Ahead — Waste Your Time

Napping does a mind and body good. A 15- to 20-minute snooze can make you more alert and energized and improve your stamina, and longer naps can even help you learn and retain information better, according to research by Sarah Mednick, Ph.D., a psychologist and sleep researcher at the Salk Institute for Biological Studies. That’s all the excuse you need to rest those drooping eyelids for a minute.

Messiness is in the eye of the beholder, say Eric Abrahamson and David H. Freedman in their book, Perfect Mess: The Hidden Benefits of Disorder.

Just because your idea of “organized” is scattered or mixed up doesn’t mean you’re necessarily slower or less efficient; you may just have your own system. And if you’re naturally a little sloppy, what really wastes time is struggling to maintain strict order. Sure, always searching for your keys isn’t exactly time efficient, but think of the treasures you’ll discover in the depths of your bag!

Gossiping, whether positive (“Lily’s pregnant!”) or negative (“Lily is definitely gaining weight”), is a great way to pass some time, according to research surveyed by the Social Issues Research Centre in England. Gossiping helps us relate and bond with our peers over shared values. In fact, it may even increase your endorphin levels, which reduces stress and lowers your heart rate. No wonder they call it the “gift” of gab (By Rebecca Davis).

Now you have the perfect excuse for visiting my blog frequently .

Trends in Google Business

One of the greatest information sources is the company’s annual report, your can get awesome information about present and future situation and potential risk the company is going to be facing in the future. I was analyzing the Google Inc. results for the first quarter 2007 and I found this interesting analysis they do about their business. Enjoy it.

“Our business has grown rapidly since inception, resulting in substantially increased revenues, and we expect that our business will continue to grow. However, our revenue growth rate has generally declined over time, and we expect it will continue to do so as a result of increasing competition and the difficulty of maintaining growth rates as our revenues increase to higher levels. In addition, the main focus of our advertising programs is to provide relevant and useful advertising to our users, reflecting our commitment to constantly improve their overall web experience. As a result, we may take steps to improve the relevance of the ads displayed on our web sites, such as removing ads that generate low click-through rates or that send users to irrelevant or otherwise low quality sites, which could negatively affect our near-term advertising revenues. Continue reading →

Analytics 2.0

Much more than just tagging

Monthly Archives: June 2007

YouTube to Surpass BBC in UK Visits

Successful Online Business – Third and Fourth Part

Optimization: The Glue Between Marketing and IT

Web Analytics Wednesday, Boston MA

Video Highlights Blog’s Eye View presentation

Google updated their Webmaster Guidelines

Go Ahead — Waste Your Time

Trends in Google Business