Analytics 2.0

Much more than just tagging

YouTube to Surpass BBC in UK Visits

In the Entertainment category, YouTube seems set to surpass BBC.co.uk in share of UK visits within weeks, according to Hitwise’s Heather Hopkins, writes MarketingCharts. BBC.co.uk has apparently been the top-ranked Entertainment website in the UK for the past two years.

Home » Archives » 2007 » Jun » 22 » YouTube to Surpass BBC in UK [...]

Successful Online Business – Third and Fourth Part

Brainstorming process (identify tactics): Once you understand what’s your “weakest link”, you should launch a brainstorming session (or several) in order to find the project or projects (tactic) that will best help you fix your “weakest link”. If you have a lack of information about your client behavior and attitudes then a great idea is [...]

Optimization: The Glue Between Marketing and IT

We all know this: interactive is becoming an ever larger part of the marketing supply chain.
The days of focusing on how a brand is delivered on TV are diminishing daily. Large scale CRM systems are still widely used to retain and grow the customer base and the internet is a critical channel for acquisition. Moreover, [...]

Web Analytics Wednesday, Boston MA

Please join Eric Peterson, CEO of Web Analytics Demystified, live and in-person, for a rare Web Analytics Wednesday (WAW) – on TUESDAY (WAT), June 19th. Well be at Aquents HQ at 711 Boylston St, in Boston, MA. Walk through the front door and look for the signs. We’ll be celebrating the partnership between Web Analytics [...]

Video Highlights Blog’s Eye View presentation

Vignettes from Blog’s Eye View presentation given at the Digitas office in NY in October 2006. The full presentation was just over an hour and a half including Q+A, but this will give you a flavor of how it went. I founded it very interesting so take a look at it and feel [...]

Google updated their Webmaster Guidelines

Last 5th of June 2007 Google updated their Webmaster Guidelines, including the addition of hyperlinks to more detailed pages on specific quality guidelines.

If you’ve never read through the Webmaster Guidelines it’s a good exercise and something I need to do again so I can be up to date with the latest changes.
If you need more [...]

Go Ahead — Waste Your Time

Napping does a mind and body good. A 15- to 20-minute snooze can make you more alert and energized and improve your stamina, and longer naps can even help you learn and retain information better, according to research by Sarah Mednick, Ph.D., a psychologist and sleep researcher at the Salk Institute for Biological Studies. That’s [...]

Trends in Google Business

One of the greatest information sources is the company’s annual report, your can get awesome information about present and future situation and potential risk the company is going to be facing in the future. I was analyzing the Google Inc. results for the first quarter 2007 and I found this interesting analysis they do about [...]

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