ANALYTICS 2.0

much more than just tagging

Google launched some feature improvements

Last month Google launched some feature improvements for their flamboyant Google Analytics version. Those improvements are:
- “Go to box:” This function is very usefull since it allows you to jump direct to an specific row instead of scrolling up and down. If you have 5,000 referring sources and you want to see row 3,456, you [...]

Microsoft Web Analytics the first real Google Analytics competitor

Last 09th of January Ian Thomas posted in his blog (Lies, Damned Lies… “The unpredictable world of online marketing and web analytics) a note called “the rumors are true, Microsoft ‘Gatineau’ exists” with he following disclaimer:
“None of the information in this blog post constitutes a commitment on Microsoft’s part to deliver any particular technology or [...]

Do you want traffic? You need a social network!

Social networks allow people to interact easily with people and share interests and passions. Internet knew how to capitalize this trend letting people to interact and generate content. The results it amazing, just take a look at Alexa´s top traffic websites.

 
 

RANK

Web Site

1

Yahoo!

2

Microsoft Network (MSN)

3

Google

4

YouTube

5

Windows Live

6

MySpace

7

Baidu

8

Orkut

9

Wikipedia

10

QQ

11

Megaupload

12

Hi5

13

FaceBook

14

Microsoft Corporation

15

Yahoo Japan

16

Blogger.com

17

RapidShare.com

18

Sina

19

Ebay

20

Friendster

21

Fotolog.com

22

Sohu.com

23

163

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Web Analytics – An hour a day

If you are in the internet industry you sure know Avinash, one of the most dedicated web analytics professionals. His passion for web analytics allowed him becoming one of the top referents of the industry. His blog Occam Razors is visited by the most important industry professionals making it the most visited web analytics web [...]

Pageviews, Visits and Visitors. Is that enough?

Pageviews, visits and visitors, are apparently the most important metrics for measuring our website performance. Then as much pageviews, visits and visitors we could have as better our site performance is.
Unfortunately this view is not only weak but incorrect.
Those three metrics allow us measuring different kind of things. So if we have a publisher website [...]

Nielsen Shuts Window on Pageview Rankings

Yahoo reports that Nielsen/NetRatings will be scrapping the pageview-based rankings system that’s long comprised the industry’s webpage yardstick, in favor of tracking the length of time visitors spend at sites.

The move comes as new technologies, such as online video and AJAX, chip at the relevance of pageviews. AJAX in particular is tricky, as it automatically [...]

My kingdom for a pageview

If there is something that revolutioned the internet it is SEM, mainly with google. This company understood that value of relevant content and give the chance to people who generate it to earn some money.
The result is really good, they have a really simple service, that almost anyone with a minimum internet knowledge could handle. [...]

Complacency ‘rife’ in IT projects

Many European IT workers are not being held responsible for delivering projects late, a new study suggests.
It found that 51% of European IT professionals said there would be no risk to their job, compared 33% in Asia and 22% in the Americas.

ALL IT PROJECTS ON TIME

Sweden 44%
Switzerland 24%
Czech Republic 20%
Germany 19%
Denmark 16%
UK [...]

Some important points about Web Analytics Tools

p>In more than 10 years of experience I had the chance of trying almost all the well known web analytics tools, and I found some points that in my opinion Web Analytics tools developers must consider for their products.

1- Flexibility: Web Analytics tools are becoming more and more simple but at the same time less [...]

Web analytics and the Online Based Applications

In web analytics we track, tabulate and analyze data from all what is displayed (and not) into an internet browser.
Today the most normal things we display in a web browser are websites, blogs, and so on. But the desktop applications are installed in every computer so today we have part of the information of what [...]

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