Advertising on web 2.0 – Are we ready?
One year ago or so I was talking about something I called DAD or desired advertising (like this one or this one) that was based on delivering the right ad to the right person, and the right ad to the right person is linked to the variable “time”. And the variable time (when I want [...]
Avinash Kaushik – an amazing interview
I’m so glad of presenting to you this interview with Avinash Kaushik. If you are reading this blog is because you are, at least, interested in web analytics, and of couse you know him, but just as a formality here is Avinash’s BIO. Avinash is an Independent Consultant with a focus on speaking and consulting [...]
How to define and optimize funnels
If you want to analyze any special process from your site with the funnel function here are some tips. The first thing you should consider is that your site is a system, taking into consideration the very basic concept (wikipedia: from Latin systēma, in turn from Greek σύστημα systēma, is a set of entities, real [...]
Recycling your mind for a better analysis
As much as we learn about our career and became better professionals as much things we do with no mental process involved. Once a journalist asked Pete Sampras what does he think about when playing tennis, and Sampras answered, I just react don’t thinking process involved. The same thing occurs to us, and even when [...]
The hard task of understanding text messages
Since most of cell phones have no QWERTY keyboard people should create an easier way to write their messages, so today you should program your head with this new codes if you want to understand what your colleague, client, supplier, or friend are telling you. Because sometimes the obvious it is not so, here is [...]
Google model. Formal Business, informal behavior.
This is a very Google like way to communicate when something is not working fine. I’ll try to apply it with my clients… Just in case you can´t visualize the text: “Google Trends is very popular right now and we could´t process your request please try again in a frew seconds”. Share it! Hide [...]
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