Analytics 2.0

Much more than just tagging

Blogger Fest in Buenos Aires

If you are a blogger or you are just starting with a new blog you cannot miss Blogger Fest next Tuesday (4th of December) in Ambient House, Guemes 3560, Buenos Aires – Argentina.

It’s a great initiative from Sonico with collaboration of TercerClick and Mac Station.
If you would like to go and have no invitation [...]

Analytics 2.0 is running MS Gatineau

Two weeks ago I received the invite for joining the MS Gatineau Beta test. Unfortunately this month I am very busy so I had, during last two weeks, time to setup Gatineu. Anyways, I received a reminder and finally did it.

I’ll let Gatineu collect information from one or two weeks and then I’ll publishing a [...]

The importance of a good information source

As we are saying for a very long time, if you are not able to believe in the information you are using to make decisions (at least with some certainty) it means you are putting your company under a very risky situation.
Today Techcrunch posted a very interesting note about Alexa (we also talked about the [...]

Towards the proper use of surveys

These days many websites are conducting surveys among their users, the availability of free tools is a key factor to understand their increasing use. But unfortunately are not always used in an appropriate manner.
While the questionnaire is the basis of any survey and the great determinant of the success or failure of it, it is [...]

Quote of the day – Work Passion

“When love and skill work together, expect a masterpiece.” John Ruskin

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Welcome aboard!!!

I am very glad to announce that Justo Ibarra had joined us as a collaborator.

Justo has a Bachelor in Sociology and a Masters Degree in advanced quantitative statistical techniques. In the labor field has a significant background in market research projects for companies like, General Mills, Mc Donald’s, Unilever, Pepsi, HP, Google, Microsoft, among others.
I [...]

Relax – Microsoft Gatineau Demographic information is well protected

Finally Microsoft is officially providing information about how they track, process and manipulate Demographic data for the Microsoft Gatineau Demographics report (view white paper here). Thanks Ian for this information!

The process is as follows:
1- Once a new user register to Windows Live or MSN a LiveID and an ANID (Anonymous ID)are generated [...]

Google launched an awesome new feature – Site Search -

Google analytics always shown what people was searching to reach your site, but since the last 2nd of September it’s also possible to know what are people looking at within your site.

The first feature (referral sources) tells you what was the people looking for when fount your site (just those that finally fount your site) [...]

Finally we launched Analytics 2.0 in Spanish!!!

Since I launched this blog people is asking me why is not in Spanish?. So here it is…thanks to all the people that convinced me to finally do it.
Thanks also to all the people that have been reading this blog in English even when it meant to them an extra effort.
You are all invited!!!…click here

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Analytics 2.0 – Geek Fashion

Matt Mullenweg and Me (trying to be as taller as him)

German Herebia from .Fox and Me (Nice .Fox caps!)

From Left to Righ: Joel Chornik (El Server), Ismael Briasco (PsicoFXP), Matt Mullenweg (Wordpress) and Me.

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