ANALYTICS 2.0

much more than just tagging

Analyze your video performance with YouTube Insights

Finally YouTube has launched a suit of Analytics tools that help users analyze the performance of their videos.

Even when YouTube already offers comments, ratings and a ranking for each clip this new tool Analytics Suit called “YouTube Insight” adds context about location and time when the users what each specific video.
Since youtube became a new [...]

Web Analytics Association 2008 Elections

The next 24th of March 2008 the members of the Web Analytics Association will be electing six of the twelve directors of its Committee.
I am delighted to announce that I am one of the 17 nominees, thanks to the support received mainly by Avinash and Enrique. I would also like to thanks to Nerina Luloaga [...]

Google Analytics Benchmarking report

One of the pillars of the Analytics 2.0 theory is “Integration” and a 360 degree view, because the only thing what matters is having relevant information close to your hands. I don’t really care where does the information comes from.
Last 5th of March Google Analytics launched the beta version of “Benchmarking”, a new report that [...]

Since Gatineau nothing will be ever the same

The first thing I thought when heard about Gatineau (Microsoft’s Web Analytics Solution) was, “now the market will become interesting”. Even when Google Analytics is not the best Web Analytics solution (I mean, not at all), is a great solution if we consider that is free, indeed is better than some none free ones. In [...]

Google launched the Urchin Beta Version.

Finally Google launched the beta version of Urchin. To those not familiarized with it, , Urchin is the Logfile Analyzer platform used by Google to build Google Analytics. Log file analyzer is the type of Web Analytics platform that you install in your server without any tag in your site pages.
The logfile analyzers advantages are:
1- [...]

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