Analytics 2.0

Much more than just tagging

Google Code – All you need to know about Google Analytics

Google Code Google has launched a site focused on providing support to those needing measuring their sites in a more sofisiticated way. Google Code Screenshot What can you find in Google Code? Lot of information about how to implement custom Analytics Installation on your site like “Change the longevity of your marketing campaigns“, “add a new search engine” to the list of those Analytics recognizes and “configuring tracking to use both Google Analytics and Urchin Software from Google“.If you are a Beta tester you can also find an entire section dedicated to Beta-testing event tracking. You can also find an E-commerce overview and E-commerce API reference. The sections “tracking code execution” and “how Analytics uses cookies” are just great.Great to hear that Google Analytics is getting smarter :-)  

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SMX lands again in Buenos Aires, with a Web Analytics Panel!

The SMX Event is landing in Buenos Aires in its second edition. SMX is one of the most important “Search” events in the world, so if you work in something related, not just with “Search” but with Internet, you must attend it.This event is gonna be a very particular one, since it includes a the Web Analytics panel (yes, I said in Buenos Aires and Analytics in the same phrase :-) ) and I have the honor of being one of the three Web Analytics Panelists. The other two are Enrique Quevedo (from Google Analytics) and María Soledad Santich (Content and SVAs Internet- Marketing Speedy from Telefonica de Argentina).

Juan Damia en SMX Buenos Aires

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