Analytics 2.0

Much more than just tagging

Monthly Archives: March 2009

The Web Analytics Association voting period is open!!!

The voting period for the WAA Board of Directors election is finally open. All voting members should have received a email from the Vote Administrator, username and password to the online ballot. If you have not received yours, please contact Lindsay De Santis for the details. The vote closes April 10, 2009.

Whether I get elected or not I will keep working for the industry and the Web Analytics Association in particular but if I get that position the posibilities are infitite. So please think very carefull how are you gonna vote for.

and off course, good luck to…

- Anil Batra, Chief Analytics Officer, Ascentium, USA

- Daniel Waisberg, Head of Web Analytics, EasyNet Search Marketing, Israel

- David Millrod, Managing Partner, Technology Leaders, USA

- Khalid Saleh, President, Invesp Consulting, USA

- Olivier Silvestre, Co-founder, Tealium, Inc., USA

- René Dechamps Otamendi, Founder, Ox2/LBi, Brussels

- Sergio Maldonado, Director, MV Consultoria, Spain

- Stéphane Hamel, Web Analytics Advocate, Immeria Consulting Services, Canada

- Ed Wu, Senior Analyst, Global Consumer Online, Dell, Inc., USA

- Greg Asman, Director of Web Analytics, Aspen Marketing Services, USA

- Peter Sanborn, Group Manager, Web Analytics, Microsoft, USA

- Rachel Scotto, Metrics Manager, Sony Pictures Entertainment, USA

- Ray Sibulkin, Executive Director, Business and Marketing Analysis, Edmunds.com, USA

- Alex Yoder, Chief Executive Officer, WebTrends, USA

- Arie Abecassis, President, MindFireInc, USA

- Claudia Woods, Director of Strategic Development, Predicta, Brazil

- Jonathan Levitt, Vice President of Marketing, iPerceptions, Inc., USA

- Kimberly Weller, Product Manager, SAAS Institute, USA

- Mark Wachen, Managing Director, Interwoven/Optimost, USA

- Matthew Langie, Senior Director, Product Marketing, Omniture, USA

- Nicolas Babin, Chief Operating Officer, AT Internet (XiTi), France

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And the Nominees Are…

I am so glad to announce that I was nominated for a second time as a candidate to Board of Directors of theWeb Analytics Association. This is not a minor issue for me since I have been working very hard in the industry for a long time, mainly in Latin America and from such a position I would be able to work on strategies aimed at developing activities in the region.

I must also say that it is an honor for me having the chance of share this nomination with incredible professionals like Anil Batra (Chief Analytics Officer, Ascentium), Daniel Waisberg (Head of Web Analytics, Easynet Search Marketing), David Millrod (Managing Partner, Technology Leaders) Khalid Saleh (Co-Founder & President, INVESP Consulting), Olivier Silvestre (Co-Founder, Tealium, Inc), Rene Dechamps Otamendi (Co-Founder, OX2/LBi, Rene is a great professional and such a nice guy), Sergio Maldonado ( Director, Consulting MV) and Stéphane Hamel (Web Analytics Advocate, Immeria Consulting Services).

Finally, I want to thanks Lindsay De Santis for the incredible dedication on the organization, Richard Foley for all the work hi did for making my interview possible, to the tireless Jim Sterne and to all those that worked so hard to make all this possible.

The voting period will be open in a few days, so if you are focused in Latin America … VOTE FOR PEDRO … sorry … Vote for Juan ;-) . All nomination here and my nomination here.


 

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Twin Interview – Jim Sterne and Eric Peterson

In order to get some different point of views about some topics of our industry I interviewed two of the main referents, Eric Peterson and Jim Sterne. Everybody know them so there isn’t  so much to add but my personal feeling… Great people and passionate professionals. 

Eric Peterson, with more than 10 years of working in the industry, is one of the most experienced professionals in the world. He is the Author of the book Web Analytics Demystified, one of the most important books in this field and founded Web Analytics Demystified Inc. in 2007 after working as an Analyst for Jupiter Research. His blog Web Analytics Demystified is one of the most relevant blogs in the Web Analytics Industry, with thousand subscribers around the globe.

 

 

 

 

Jim Sterne is the Founding President and current Chairman of the Web Analytics Association. He wrote several books like his widely acclaimed book, World Wide Web Marketing, was a groundbreadking look at commercial websites from the customer perspective. He also produces the Emetrics Summit in London and Santa Barbara which attract attendees and speakers from around the world.  

 

 

 

 

So, lets the party started!… Continue reading →

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Avinash in the earth of tango

It’s been so long since I’ve interviewed Avinash in this blog (Actually the blog was called damia.com.ar in that time). In that moment I’ve just don’t even imagine having Avinash visiting our country or even Latin America.

 

However some years later that is a fact. The 17th of march Avinash will be landing Buenos Aires bringing with him his contagious passion and love for Web Analytics. The day after he will be presenting at a very exclusive event sponsored by Google.

 

 

If you don’t know Avinash, something difficult if you work in Internet (and/or had a chat with me ;-) ), he is one of the most passionated and experienced people in the Web Analytics Industry (you know I don’t like the word Guru). His blog Occam’s Razor is full of information based on Avinash’s experience with a very pragmatic view and he is always open to interact with his readers. He amazingly generated a very symmetric communication with his readers.

Avinash is also the author of the best selling book “Web Analtyics and hour a day” which has already translated into English, Korean, Portuguese, Chinese and soon will be available in Japanese and Russian.

He is also the Analytics Evangelist for Google, position from which help people with different level of expertise having a deeper understanding of their online projects changing the “metrics” view by the “understanding” view (PALM by Avinash: People Against Lonely Metrics).

I’m a believer that there is not smarter people, not even Gurus but just people that uses his passion for something (Like Web Analytics) as the fuel for making wonderful things in a very contagious way, that’s is why I’m so glad to having Avinash down here.

Welcome Avinash!!! 

more information about Avinash? click here

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The Argentine Andres Snitcofsky is the third Search Geek in the world

I’m so proud to announce that my friend Andy (Andres Snitcofsky) got the third place as the “Biggest Search Geek” from more than 1700 professionals.

The winner was chosen based on who answered the most questions correctly in the least amount of time. The SMX Biggest Search Geek Contest was open to anyone with the mettle to answer 20 tough questions about the ins-and-outs of search marketing.
With an average score of 33.33%, Andres got the 3rd. position with 71.2%. He was the only search marketer from outside the USA in the Top 20.
Well done Andy!!! This time I pay the coffee ;-)

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