Analytics 2.0

Much more than just tagging

WAA Board of Directors 2009 Election Result

The WAA has finally announced the 2009 elected Directors of the Board. I was not elected, something that doesn’t make me feel so happy but I’m very glad of having “on the board” people like:

Consultants
Anil Batra, Ascentium
Stéphane Hamel, Immeria

Practitioners
Ed Wu, Dell
Peter Sanborn, Microsoft
Rachel Scotto, Sony Pictures

Vendors
Alex Yoder, WebTrends
Matthew Langie, Omniture

Congratulations to all of them, I have no doubt they will do it great!!!

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The UP launches a Hands on Online Advertising Program

The Graduate School of Business from the “Universidad de Palermo” launches the first “Hands On” Online Advertising Program in Latinamerica.

The program aims to provide participants with all knowledge and tools available to promote a website.
With a strong practical approach, the classes will be performed applying theory with examples in real time.

I’m so glad of being part of this program for two reasons. First because it was developed having in mind that “if you can’t measure it you can’t manage it”. So we can say that Analytics crosses the program across every different module.

The second reason is because as you know I love the “Hands On” learning model and this program was completely developed with that model in mind as you can see in the list of people in charge of the different modules: Continue reading

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