Analytics 2.0

Much more than just tagging

Quote of the day

“The greatest intelligence is precisely the one that suffers most from its own limitations.” (Andre Gide)

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We updated to Yahoo! Web Analytics 9.5 version

Our account has been updated to the Y!WA 9.5 version and it is simple awesome! We will be posting the new version review in a few days, keep in touch.
One of the Yahoo! Web Analytics 9.5 new features that I love is that you can drag and drop a call out icon to any place [...]

Four recommended Web Analytics Books

This 2009 I found that people is more interested in Web Analytics than ever before mainly because they are constantly asking me about a good Web Analytics Book, so here I’m leaving a list of SOME of the ones I like best.

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Link Adwords and Analytics in 60 seconds

If you need to link your Adwords account to Google Analytics here I leave you a very interesting video.

Don’t hesitate to contact me if you have any doubt.

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Are Iphones good for advertising?

Today I received the eMarketer Newsletter with a very interesting note about the advertising consumption behavior of Iphone Users against non-iphone users. The note is based on a Brightkite, Inc. and Gfk NOP study. 

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Implement Google Analytics in Flash

Do you have a Site in flash and are having trouble with the Google Analytics implementation? Here I leave you an interesting video. Enjoy it.

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Interactive vs Traditional Marketing ROI and the winner is…

Sometimes Online Marketers don’t understand budgets are still much higher in offline advertising than Online Advertising. Emarketer carried on a very interesting research that surprised me at the same time that helped me understand the above mentioned situation.

This chart shows that

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YouTube Integrated Google Analytics on brand channels!

Yesterday the Youtube Business blog announced that they integrated Google Analytics with YouTube brand channels. This will give partners and advertisers a much richer and deeper understanding of their channel’s performance by fully enabling Google Analytics reporting on their channel as if it were their own site.

 
 
 
 
 
 
More information at YouTube Biz Blog

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Convertion Central by Google Analytics

Google Analytics has just launched “Central de Conversiones” (Convertion Central) which is a Blog with focus on help users to constant optimize their business.

I had and have the honor of being part of this project that is lead by the unstoppable Enrique Quevedo and the tireless Jeanette Haber.

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