Analytics 2.0

Much more than just tagging

Monthly Archives: June 2009

The second Web Analytics Day in Buenos Aires

The last Thursday was the second Web Analytics Day in Buenos Aires. It is incredible how the Web Analytics Industry is growing in our Region. The event received about 200 people with different background interested in Web Analytics.

I would like to specially thanks Marie-Ann Gauly, Enrique Quevedo (from Google) for inviting me as one of the four Speakers. Also to Mariana Anselmucci (from Mazalan) for the exquisite organization, it couldn’t be better.

You are invited to download the presentation “Web Analytics is more than just tagging” from here (Just in spanish).

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Socialmetrix got an special nomination at the Red Innova Startups competition

I’m so glad to tell you that yesterday Socialmetrix (project in which I’m working for about 1,5 years with Martin, Sebas and Gus) had been nominated as one of the best Iberoamerican Startups. This recognition is extremely important to us since it is a”thumbs up” to our project from the most recognized people in this field like Alejandro K. Mashad, Executive Director at Endeavor Argentina (Presidente of the Jury); Manuel Silva, Coporative Innovation at  BBVA; Juan Manuel Casco Nieto, Director of the Innovation Area at Caja Madrid; Pedro Iniesta, Innovation Director at Telefónica Latinoamérica; Pamela Hartigan, Skoll Centre Director for Social Entrepreneurship, Said Business School – University of Oxford; Rodolfo Lara, Head of Technology Pioneers and Knowledge Integration, World Economic Forum; Damián Voltes, CEO, Patagonia Ventures. 

Congratulations to the first three Startups!!! Its great to know that Latin America is awake ;-)

1- Keepcon from Argentina.

2- Popego from Argentina.

3- Betazeta from Chile.

Here I leave you some pictures I took from Lord Jerome.

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SocialMetrix.com – One of the Red Innova Startup Competition’s Finalists

                                

 

Its been almost two years since we (the SocialMetrix founders) talked for first time about developing a reporting platform based on what people are saying on the Internet.

It was a long road until today. Things where normally different of what we were thinking and contingency plans became part of our normal planning but what never chanced in all this time was the final objective and our passion.

Today, I’m very glad to announce that SocialMetrix is finalist at the Red Innova Startups contest. This gave us the necessary breath to keep pushing SocialMetrix to the place we’ve imagined from the first time.

I would like to thanks Red Innova for the opportunity that gave us.

I would also like to thanks the other people that make this Company come true with functional products and clients. Martin (Enriquez) the guy that always said “It is possible”, Sebastian (Rosenfeld) one of the most pragmatic and passionate guys I’ve ever meet and Gustavo (Arjones), a f…ing brilliant mind.

My best wishes to the rest of the participants, I know some of them (like Santiago Siri) and they are amazing. Good luck!

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Web Analytics Day in Buenos Aires

I’m very glad to announce that Google is organizing, for the next 25th of June, a Web Analytics Day in Buenos Aires.

I have the honor of being one of the speakers of the first of the following topics:

1- Google Analytics Advanced Implementation.

2- Media Planning.

3- Google Analytics Advanced Features.

4- Conversion Optimization.

You can register to the event here.

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Think before become a Blogger – Very Funny

 

Yesterday I received a message from Amelia, an student from the UP (Universidad de Palermo) with a link to a very funny (and not) post from Andrew G.R. called Bloggers Must Always Assume Everything.

You’ve heard the saying before: “If you assume, you make as ass out of you and me.” But in my humble opinion, bloggers MUST assume! Everyday, every post.

ASSUME that your blog will be read by your friends, family and everybody else you have ever known.

ASSUME that if you’re writing under a pseudonym, you will be found out.

ASSUME that if you’re posting to your blog at work, your boss is on to you; it could cost you your job.

ASSUME that there’s no such thing as an anonymous comment. Continue reading →

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Yahoo! Web Analytics 9.5 Review

Finally Yahoo! Launched its 9.5 version, which is the first Yahoo! Version of Indextools. This version is full of Dennis Mortensen touches something normal since the project is still under his hands.

The first thing that you note when you login this new version is that the entire front end looks much more sexy.  The “landing page” has a Line Chart with Visits, Visitors and Pageviews. At the botom you will find the numbers of Visit, Visitors, Page Views, Avg. Page Views, Av. time spent on site, Bounce Rate and New Visits.

Continue reading →

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