Analytics 2.0

Much more than just tagging

The Web Analytics Association launches new Web Site!

If you are a Web Analytics geek I have great news, at the Web Analytics Association we have just launched the brand new Website with an improved navigation, visual representation and probably the most important improvement, the addition of the member only online community, which gives you:
1- An Improved Member Profile and Directory: Your Member [...]

A/B testing or 360 view? “Benefits” is the key

Identifying the type of information we are handling is the base for building decision-making scenarios with an acceptable level of risk. The type of information has nothing to do with the information source. The information source is just a mere “provider” but is not important at all once the information is already in your [...]

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