Analytics 2.0

Much more than just tagging

Social Media Metrics with Jim Sterne

I’d like to share with you a very interesting video about an interview carried on by Byron Gordon to my friend Jim Sterne. Do you know that the price tag was just invented 150 years ago and was the milestone that revolution the marketing industry? (Come on, do you really thing that marketing is new stuff?). Take a look at it!

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Google launches the Google Analytics APP store

Google has recently launched the Google Analytics Application Gallery allowing companies that are developing useful apps to offer their apps to Google Analytics users.

The idea is just amazing. As we were talking in this blog for several years, every person of every company of every industry has a very unique information need for making their decisions. Google could take two ways, the first is to develop all the required apps to satisfied the most users as possible, the second is to allow third party developers to do it by their self. The first possibility was very risky for Google since it is really difficult to them attend the unique needs of all their clients/users. So in my opinion they choose the very best decision, leave third party developers to do that by their self with the possibility of earning money…in a win-win situation.

Even when the app store has 53 Apps by now, since everyone could upload their app, the quantity will grow exponentially (as well as the unuseful apps will invade the store).

By know I’ll be testing Google Analytics for Ipad ;-) and let you know.

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4Q and Google Analytics – Welcome Integration!

This is a very good news, 4Q Survey the free Online Survey solution that allows you to find out why visitors are at your website, and whether or not they are completing their tasks (and if they aren’t, what’s getting in the way?), has launched a new feature that allows you integrate your surveys into your Google Analytics Account! So now you will be able to understand WHAT are your users doing and WHY! they are behaving like that. This is an incredible improvement and the good news is that since it is free you can use it whether you are a Corporation, an small company or a Blogger. As a matter of facs I think it is great for startups, I mean a company with a lot of future expectation but with the empty pockets ;-) .

Here I leave you a video about how to integrate 4Q Survey into Google Analytics

and here I leave you an awesome video of my friend Avinash explaining how to launch a survey…

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Happy Internet Day!

It is incredible how Internet changes our life, leaving aside if it change it for good or for bad, it just change it. Actually it allowed things like the Internet Characters that generate love and hate to millions of people…Happy Internet Day!!! Even with this quality of content, looks like people love more and more the Internet, so…Happy Internet Day!

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