Analytics 2.0

Much more than just tagging

Coremetrics acquired by IBM

Yesterday I was surprised with the news that IBM acquired Coremetrics. First, because IBM was not in my radar as one player interested in something like Web Analytics. Second because Coremetrics is a pretty solid platform with huge clients and they were working a lot during this last months in order to get some of [...]

Social Media Metrics Standards – Where is the link between Strategy and Operations?

Fortunately we are moving towards the generation of Standard Metrics for the Social Media Campaigns performance, which is great! but not enough. I’m affraid that we felt once and once again in the same trick. We focus on what it is possible to measure and based on that we select our metrics. It looks like [...]

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