However, the deal is done, and this time I have no clue about what is gonna happen with this deal. The Financial aspects have not been announced but I assume it was a greaaaaaaaat deal. So congratulations to all the team for the deal, you always worked to build a solid platform that help us (the analysts) to make our work even more interesting. Appreciate! I just hope IBM do it better than Microsoft with Gatineau…
I’d like to share with you a very interesting video about an interview carried on by Byron Gordon to my friend Jim Sterne. Do you know that the price tag was just invented 150 years ago and was the milestone that revolution the marketing industry? (Come on, do you really thing that marketing is new stuff?). Take a look at it!
Google has recently launched the Google Analytics Application Gallery allowing companies that are developing useful apps to offer their apps to Google Analytics users.
The idea is just amazing. As we were talking in this blog for several years, every person of every company of every industry has a very unique information need for making their decisions. Google could take two ways, the first is to develop all the required apps to satisfied the most users as possible, the second is to allow third party developers to do it by their self. The first possibility was very risky for Google since it is really difficult to them attend the unique needs of all their clients/users. So in my opinion they choose the very best decision, leave third party developers to do that by their self with the possibility of earning money…in a win-win situation.
Even when the app store has 53 Apps by now, since everyone could upload their app, the quantity will grow exponentially (as well as the unuseful apps will invade the store).
By know I’ll be testing Google Analytics for Ipad 
and let you know.
This is a very good news, 4Q Survey the free Online Survey solution that allows you to find out why visitors are at your website, and whether or not they are completing their tasks (and if they aren’t, what’s getting in the way?), has launched a new feature that allows you integrate your surveys into your Google Analytics Account! So now you will be able to understand WHAT are your users doing and WHY! they are behaving like that. This is an incredible improvement and the good news is that since it is free you can use it whether you are a Corporation, an small company or a Blogger. As a matter of facs I think it is great for startups, I mean a company with a lot of future expectation but with the empty pockets .
Here I leave you a video about how to integrate 4Q Survey into Google Analytics
and here I leave you an awesome video of my friend Avinash explaining how to launch a survey…
I was invited to speak about Web Analytics in the last Online Marketing Day in Buenos Aires. If you want to practices your spanish here I leave you the video
and this is the presentation
It is incredible how Internet changes our life, leaving aside if it change it for good or for bad, it just change it. Actually it allowed things like the Internet Characters that generate love and hate to millions of people…Happy Internet Day!!! Even with this quality of content, looks like people love more and more the Internet, so…Happy Internet Day!
I’ve been my last two days at Adtech San Francisco and I was very surprised (and not) because none of the Web Analytics Tools where there. Google was there just with Adwords, Yahoo! had no booth, Omniture had no booth neither, Coremetrics the same. Ok you can say, they are big so they don’t need to be there? So, should I think that Adwords is small? You can also say that some of the tools are free and they are part of other business (like Adwords and Google Analytics) and here is when we return to the begining. Information is what makes you generate forecasting scenarios. Without information you are not able to understand what is gonna happen in the future (with and acceptable level of confidence), if you are planning without information from the past then you are just guessing and I’m not sure that guessing could bring you to a acceptable level of confidence.
On the other hand companies like Omniture or Coremetrics where no present there neither, and they charge a lot of money for their services. This has really no explanation to me. I know that were some other analytics events on the region those days, but come on, we (Analytics professionals) are always talking about integration and cannot even share the same space with adveretisers and publishers? Please, is not about Analytics, or Paid Search, Or Organic search, is about Business and businesses require all those things togheter.
So why none of the biggest Web Analytics Companies had no presence? No idea…
Finally there are a lot of new Web Analytics Tools companies all over the world, it was a great opportunity to fill the Web Analytics emptiness left by the other companies… but nothing happened…I’m really confused.
We (Web Analytics professionals) are always saying that clients and agencies are not taking Web Analytics very seriously, but how would they take it seriously if we don’t do it?
During the last HOWA Buenos Aires Mariano Amartino (one of the most recognized bloggers in the region) was presenting the topic Analytics & Bloggers. He agued that he is not an Analytics expert but just a guy that uses a couple of metrics and a lot of intuition to manage their blogs.
Actually I invited him to challenge us (people working in Analytics). You know, something like “I never used Analytics and I’m very successful”. I had the fantasy that if it is possible to be successful without Analytics then we had a lot to learn from…actually we could even understand why Analytics is not as much developed in this region as it should be.
Mariano’s presentation started and it seemed like he was really accomplishing his objective, he was not talking about Analytics at all…at least he was repeating that he never did Analytics in his life.
Some minutes later Mariano started to give more information about how he managed their projects and… voila! Analytics appeared. Even when he never said “I use/d Analytics” or “I carry on this technique” or what ever else, he begin to mention some activities that are Analytics activities but in an non formal way. Was he lying? I’m sure that he was not. The problem is that there is a lot of people that has an “Analytics Ninja” mind “by defauld”, I call them The Analytics James Bond. They say that they have no idea about Analytics but in fact they are really good Analytics practitioners.
The problem with this profiles is that they are not aware about what they do. Their Analytical mind works automatically, they ask and answer questions in their mind in an almost unconscious way and if you are not aware of what you do, you wont be able to teach other people, ergo the knowledge remains as the Analytics James Bond prisoner.
In my career in the Analytics industry I was face to face with a lot of Analytics James Bond believe me, at a first sight they seemed to be regular civilians but if you talk with them for a while you will get in the fact that they are not. So, stay alert, there are a lot of Analytics James bond trying to leave their knowledge behind bars, you mission is to unmask them and learn!
The next 29th of March the Web Analytics Association will open the electronic ballot for the 2010 Board of Directors Elections. Qualified voting members will receive the electronic ballot via email on Monday, March 29 and will have through Monday, 12 of April to cast their ballot.
I’m so glad to announce that I’m, for third time, one of the candidates. I’m glad not just because it means that we could have a person representing the Latin American Analytics Industry “on Board” but also because working with such amazing people will definitely promote the perfect environment to make Analytics grow at the necessary pace in the region.
On the other hand it’s an honor to be nominated with such great people, take a look at the list:
I’d like to wish all this fabulous people good luck!!!
On the other hand I like to thanks Rob Jackson for his support on this elections (an amazing guy who I admire, @conversion_guru) and Obi Wan Iloro (@old_ben) for the following picture, it’s hilarious!!!
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