Analytics 2.0

Much more than just tagging

Information is not an insight itself

I know, you probably read the header and said, I know it is not, however sometimes the obvious it is not that obvious so let’s go for it. Information is just set of data ordered and processed in an specific way that make it relevant for decision making. However the human brain is responsible for [...]

Towards Qualified Analytics Professionals

I always enjoyed my analyst role. The idea of trying to find answers in a mess of data and information sounds incredible challenging to me, it is probably (I guess) like an adventure game or something like that (I’m not a expert gamer so I don’t really know the name of those games ). I’ve [...]

Integration, where are you?

I’ve been my last two days at Adtech San Francisco and I was very surprised (and not) because  none of the Web Analytics Tools where there. Google was there just with Adwords, Yahoo! had no booth, Omniture had no booth neither, Coremetrics the same. Ok you can say, they are big so they don’t need to be [...]

Analytics Ninjas vs Analytics James Bond

During the last HOWA Buenos Aires Mariano Amartino (one of the most recognized bloggers in the region) was presenting the topic Analytics & Bloggers. He agued that he is not an Analytics expert but just a guy that uses a couple of metrics and a lot of intuition to manage their blogs. Actually I invited [...]

A/B testing or 360 view? “Benefits” is the key

Identifying the type of information we are handling is the base for building decision-making scenarios with an acceptable level of risk. The type of information has nothing to do with the information source. The information source is just a mere “provider” but is not important at all once the information is already in your information [...]

Identifying site interactions, the Key for optimizing

If you would like to optimize your site performance it is key to first identify the interactions that a user could generate on it. To do so you must forget about the holistic vision of systems by the systemic vision (highly recommended to read Peter Senge’s Fifth Discipline). The holistic vision says that in order [...]

“Understanding” – the hardest part of an Analytics Ninja work

One of the critical parts of an Analytics Ninja work is related with the way humans interact. Analytics Ninjas must understand what people need to make decisions and what they don’t. However, this task that seems to be pretty simple, in fact it is not. First of all every human has a different mental model [...]

FIN Concept – Free is nothing

“I implemented Google Analytics because is free” is one of the most trite phrases this days in the Internet Industry and let me introduce you the FIN Concept…Free is Nothing. Do you thing that Google Analytics or Yahoo! Web Analytics or any other tool is free just because your don’t have to pay for them? [...]

One of the first copies of Avinash’s Analytics 2.0 Book

I would like to thanks Avinash for sending me one of the first copies of his new book Analytics 2.0. I started reading it and looks really good (give me some time and I’ll post about it). Thanks Avinash you made my day!!! Share it! Hide Sites

Re Defining the Email marketing Funnel

The Email marketing funnels are being changing during last years. The most commonly used is the following:   Share it! Hide Sites

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