Analytics 2.0

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Avinash Kaushik interviewed by Analytics 2.0

One week ago I interviewed Avinash Kaushik about some hot topics of the Web Analytics Industry. The result was a “must” read Interview, so get this party started
 

 
 
 
 
 
 
 

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And the Nominees Are…

I am so glad to announce that I was nominated for a second time as a candidate to Board of Directors of theWeb Analytics Association. This is not a minor issue for me since I have been working very hard in the industry for a long time, mainly in Latin America and from such a position I [...]

Twin Interview – Jim Sterne and Eric Peterson

In order to get some different point of views about some topics of our industry I interviewed two of the main referents, Eric Peterson and Jim Sterne. Everybody know them so there isn’t  so much to add but my personal feeling… Great people and passionate professionals. 
Eric Peterson, with more than 10 years of working in the industry, [...]

Avinash in the earth of tango

It’s been so long since I’ve interviewed Avinash in this blog (Actually the blog was called damia.com.ar in that time). In that moment I’ve just don’t even imagine having Avinash visiting our country or even Latin America.

 
However some years later that is a fact. The 17th of march Avinash will be landing Buenos Aires bringing with [...]

The four lines magic chart

I do agree with you if this post title sounds a little funny to you but I’ll show you that it makes sense.
I’ve post several times about the importance of integrating information, it provides us the total picture of our situation avoiding inferring part of it, which means building better scenarios for most efficient decision [...]

How to improve your online businesses and not die trying

The main goal in online projects, like in the rest of the industries, it is to maximize the benefits. If you want to do that the key is taking as much as you can from you current capacity (what you already have).
The best thing that could happen to us is that much of what [...]

Relevant information in non-perfect enviroments

If you lose more than 30 minutes a day analyzing your site its probably that you are not doing things as good as possibleMost of the people I know carry on the following analyzing process:
1- Login to the Web Analytics tool and I look at the traffic. If it looks similar to yesterday (or the [...]

HOWA presents an Agenda full of interesting Case Studies

Today HOWA (Hands on Web Analytics) presented the Event Agenda with case studies from Google, Telefónica, Intellignos, Despegar.com (presented by Resultics), ePEXO, Netadblog, SocialMetrix (and some others to be confirmed). Don’t lose the chance of being part of the first Web Analytics Event in Latam, where you will be hable to interact with the people who works “Hands on Web [...]

Buenos Aires has its second Search Engine Marketing Expo (SMX Buenos Aires 2008)

Finally we had the SMX Buenos Aires 2008 and in my opinions was pretty good.
The Analytics presentation was well balanced, a consultant (me), a Provider (Enrique Quevedo from Google) and a Client (Maria Soledad Santich from Telefónica de Argentina). I fount Soledad’s presentation very usefull since she explained how was the Analytics Implementing process in [...]

Google Code – All you need to know about Google Analytics

 Google has launched a site focused on providing support to those needing measuring their sites in a more sofisiticated way.  What can you find in Google Code? Lot of information about how to implement custom Analytics Installation on your site like “Change the longevity of your marketing campaigns“, “add a new search engine” to the list of [...]

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