Analytics 2.0

Much more than just tagging

“Understanding” – the hardest part of an Analytics Ninja work

One of the critical parts of an Analytics Ninja work is related with the way humans interact. Analytics Ninjas must understand what people need to make decisions and what they don’t. However, this task that seems to be pretty simple, in fact it is not.
First of all every human has a different mental model which [...]

Implement Google Analytics in Flash

Do you have a Site in flash and are having trouble with the Google Analytics implementation? Here I leave you an interesting video. Enjoy it.

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Convertion Central by Google Analytics

Google Analytics has just launched “Central de Conversiones” (Convertion Central) which is a Blog with focus on help users to constant optimize their business.

I had and have the honor of being part of this project that is lead by the unstoppable Enrique Quevedo and the tireless Jeanette Haber.

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Yahoo! Web Analytics launched its 9.5 version…sweet!!!

Yahoo! Web Analytics (#YWA) has launched its 9.5 version. Among the new features you will find:

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Twin Interview – Jim Sterne and Eric Peterson

In order to get some different point of views about some topics of our industry I interviewed two of the main referents, Eric Peterson and Jim Sterne. Everybody know them so there isn’t  so much to add but my personal feeling… Great people and passionate professionals. 
Eric Peterson, with more than 10 years of working in the industry, [...]

The four lines magic chart

I do agree with you if this post title sounds a little funny to you but I’ll show you that it makes sense.
I’ve post several times about the importance of integrating information, it provides us the total picture of our situation avoiding inferring part of it, which means building better scenarios for most efficient decision [...]

How to improve your online businesses and not die trying

The main goal in online projects, like in the rest of the industries, it is to maximize the benefits. If you want to do that the key is taking as much as you can from you current capacity (what you already have).
The best thing that could happen to us is that much of what [...]

Relevant information in non-perfect enviroments

If you lose more than 30 minutes a day analyzing your site its probably that you are not doing things as good as possibleMost of the people I know carry on the following analyzing process:
1- Login to the Web Analytics tool and I look at the traffic. If it looks similar to yesterday (or the [...]

Google Code – All you need to know about Google Analytics

 Google has launched a site focused on providing support to those needing measuring their sites in a more sofisiticated way.  What can you find in Google Code? Lot of information about how to implement custom Analytics Installation on your site like “Change the longevity of your marketing campaigns“, “add a new search engine” to the list of [...]

Key Tips – Web Analytics for Blogs – Second part

As promise, the second part “Interaction”.
Interaction: When you created your blog, you did it for a reason, an objective, so you should measure if that objective is being achieved or not. Whatever your objective is, it may be related with some kind of interaction between your audience and your blog (unless your objective is not [...]

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