Advertising on web 2.0 – Are we ready?
One year ago or so I was talking about something I called DAD or desired advertising (like this one or this one) that was based on delivering the right ad to the right person, and the right ad to the right person is linked to the variable “time”. And the variable time (when I [...]
Avinash Kaushik – an amazing interview
I’m so glad of presenting to you this interview with Avinash Kaushik. If you are reading this blog is because you are, at least, interested in web analytics, and of couse you know him, but just as a formality here is Avinash’s BIO.
Avinash is an Independent Consultant with a focus on speaking and consulting engagements [...]
How to define and optimize funnels
If you want to analyze any special process from your site with the funnel function here are some tips.
The first thing you should consider is that your site is a system, taking into consideration the very basic concept (wikipedia: from Latin systēma, in turn from Greek σύστημα systēma, is a set of entities, real or [...]
Google model. Formal Business, informal behavior.
This is a very Google like way to communicate when something is not working fine.
I’ll try to apply it with my clients…
Just in case you can´t visualize the text: “Google Trends is very popular right now and we could´t process your request please try again in a frew seconds”.
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Google launched some feature improvements
Last month Google launched some feature improvements for their flamboyant Google Analytics version. Those improvements are:
- “Go to box:” This function is very usefull since it allows you to jump direct to an specific row instead of scrolling up and down. If you have 5,000 referring sources and you want to see row 3,456, you [...]
Microsoft Web Analytics the first real Google Analytics competitor
Last 09th of January Ian Thomas posted in his blog (Lies, Damned Lies… “The unpredictable world of online marketing and web analytics) a note called “the rumors are true, Microsoft ‘Gatineau’ exists” with he following disclaimer:
“None of the information in this blog post constitutes a commitment on Microsoft’s part to deliver any particular technology or [...]
Do you want traffic? You need a social network!
Social networks allow people to interact easily with people and share interests and passions. Internet knew how to capitalize this trend letting people to interact and generate content. The results it amazing, just take a look at Alexa´s top traffic websites.
RANK
Web Site
1
Yahoo!
2
Microsoft Network (MSN)
3
4
YouTube
5
Windows Live
6
MySpace
7
Baidu
8
Orkut
9
Wikipedia
10
11
Megaupload
12
Hi5
13
14
Microsoft Corporation
15
Yahoo Japan
16
Blogger.com
17
RapidShare.com
18
Sina
19
Ebay
20
Friendster
21
Fotolog.com
22
Sohu.com
23
163
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Web Analytics – An hour a day
If you are in the internet industry you sure know Avinash, one of the most dedicated web analytics professionals. His passion for web analytics allowed him becoming one of the top referents of the industry. His blog Occam Razors is visited by the most important industry professionals making it the most visited web analytics web [...]
Pageviews, Visits and Visitors. Is that enough?
Pageviews, visits and visitors, are apparently the most important metrics for measuring our website performance. Then as much pageviews, visits and visitors we could have as better our site performance is.
Unfortunately this view is not only weak but incorrect.
Those three metrics allow us measuring different kind of things. So if we have a publisher website [...]
Nielsen Shuts Window on Pageview Rankings
Yahoo reports that Nielsen/NetRatings will be scrapping the pageview-based rankings system that’s long comprised the industry’s webpage yardstick, in favor of tracking the length of time visitors spend at sites.
The move comes as new technologies, such as online video and AJAX, chip at the relevance of pageviews. AJAX in particular is tricky, as it automatically [...]
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