Analytics 2.0

Much more than just tagging

Nielsen Shuts Window on Pageview Rankings

Yahoo reports that Nielsen/NetRatings will be scrapping the pageview-based rankings system that’s long comprised the industry’s webpage yardstick, in favor of tracking the length of time visitors spend at sites. The move comes as new technologies, such as online video and AJAX, chip at the relevance of pageviews. AJAX in particular is tricky, as it [...]

My kingdom for a pageview

If there is something that revolutioned the internet it is SEM, mainly with google. This company understood that value of relevant content and give the chance to people who generate it to earn some money. The result is really good, they have a really simple service, that almost anyone with a minimum internet knowledge could [...]

Some important points about Web Analytics Tools

p>In more than 10 years of experience I had the chance of trying almost all the well known web analytics tools, and I found some points that in my opinion Web Analytics tools developers must consider for their products. 1- Flexibility: Web Analytics tools are becoming more and more simple but at the same time [...]

Web analytics and the Online Based Applications

In web analytics we track, tabulate and analyze data from all what is displayed (and not) into an internet browser. Today the most normal things we display in a web browser are websites, blogs, and so on. But the desktop applications are installed in every computer so today we have part of the information of [...]

Successful Online Business – Third and Fourth Part

Brainstorming process (identify tactics): Once you understand what’s your “weakest link”, you should launch a brainstorming session (or several) in order to find the project or projects (tactic) that will best help you fix your “weakest link”. If you have a lack of information about your client behavior and attitudes then a great idea is [...]

Optimization: The Glue Between Marketing and IT

We all know this: interactive is becoming an ever larger part of the marketing supply chain. The days of focusing on how a brand is delivered on TV are diminishing daily. Large scale CRM systems are still widely used to retain and grow the customer base and the internet is a critical channel for acquisition. [...]

Google updated their Webmaster Guidelines

Last 5th of June 2007 Google updated their Webmaster Guidelines, including the addition of hyperlinks to more detailed pages on specific quality guidelines. If you’ve never read through the Webmaster Guidelines it’s a good exercise and something I need to do again so I can be up to date with the latest changes. If you [...]

Trends in Google Business

One of the greatest information sources is the company’s annual report, your can get awesome information about present and future situation and potential risk the company is going to be facing in the future. I was analyzing the Google Inc. results for the first quarter 2007 and I found this interesting analysis they do about [...]

Comparison of churn rates

One of the most closely guarded secrets in business seems to be the churn rate. This is the rate of attrition, over a period of time, that subscriber-based customers “churn out” (unsubscribe) of the customer base. Churn rates are often measured in monthly terms, especially in the cable and satellite television and the wireless telephone [...]

Measuring performance from each website section

When measuring a section performance from a website (it doesn’t matter its profile), we could commit the mistake of thinking that the one with more total pageviews is the most successful one. There are two things to take into consideration to understand which section or sections are the most successful ones and when we could [...]

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