Analytics 2.0

Much more than just tagging

The Web Analytics Association voting period is open!!!

The voting period for the WAA Board of Directors election is finally open. All voting members should have received a email from the Vote Administrator, username and password to the online ballot. If you have not received yours, please contact Lindsay De Santis for the details. The vote closes April 10, 2009.
Whether I get elected [...]

US Hispanics Advetising Spending

I’ve read in E-Marketer a very interesting report from Advertising Age reported that last year US advertisers spent 64% of their Hispanic-targeted media budgets on Spanish-language broadcast and cable TV networks, while Internet display ads garnered less than 5%.

“Hispanic consumers under the age of 35 are spending more time online than watching TV—and are often [...]

White Paper IV – Social Networks in Latin America – Second Part

Social Networks in Latam (Second part)
According comScore estimations- March 2008 – the number of internet users in the 5 major countries of the region (Argentina, Brazil, Chile, Colombia and Mexico) are 47.5 million. If we also consider the Internet users in Puerto Rico and US Hispanics the number reach the 67.5 million.

During the month of [...]

White Paper III – Social Networks in Latin America

The Social Networks in Latin America (Download PFD)
The global phenomenon of social networks is landing in Latin America. Techcrunch recently published an article about Sonico describing it as the largest and most unknown social network in the region.
Social networks are the foundation of the Web 2.0 – would be the equivalent of the traditional Web [...]

The “Fee vs. Free” dilemma

Its seems to be the latest trend that Media Companies are making their content available for free, like the New York Times. Some others like Financial Times are making some of it available and some other by subscription. Some others, like Rupert Murdoch for The Wall Street Journal, are planning to switch from a paid [...]

Recycling your mind for a better analysis

As much as we learn about our career and became better professionals as much things we do with no mental process involved.
Once a journalist asked Pete Sampras what does he think about when playing tennis, and Sampras answered, I just react don’t thinking process involved.

The same thing occurs to us, and even when this allows [...]

Go Ahead — Waste Your Time

Napping does a mind and body good. A 15- to 20-minute snooze can make you more alert and energized and improve your stamina, and longer naps can even help you learn and retain information better, according to research by Sarah Mednick, Ph.D., a psychologist and sleep researcher at the Salk Institute for Biological Studies. That’s [...]

What’s a Latino?

1 What’s a latino?.
This first part deals with the English term Latino as used in English-speaking nations. This term should not be confused with its homographs in other languages and their usages therein (wikipedia).

Etymology
Latino is borrowed from Spanish latino, probably shortened from latinoamericano.(wikt:latino, dictionary.com). The English language does not usually distinguish between the male and [...]

Coming on Age in Latin America (Profit magazine)

Karen Bitran oversees IDC’s research practices in Latin America for software covering enterprise applications, analytics applications, infrastructure software and development, and integration tools. Prior to managing IDC’s software practices, Biltran analyzed software and services markets in Mexico and Brazil.
Through her detailed market and customer knowledge of both the software and IT services areas, Bitran is [...]

US Hispanics – A minority?

We all know that Hispanics are still the USA’s fastest-growing minority group, but the truth is that most of their population increase comes from births in USA rather than for immigration. Government numbers shows that 60% (1.3 million) of the new Hispanics in 2005 are citizens because they were born in USA.

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