Archive for the ‘Consumer behavior’ Category
Tuesday, May 13th, 2008
Social Networks in Latam (Second part)
According comScore estimations- March 2008 - the number of internet users in the 5 major countries of the region (Argentina, Brazil, Chile, Colombia and Mexico) are 47.5 million. If we also consider the Internet users in Puerto Rico and US Hispanics the number reach the ...
Posted in White Papers, Analytics 2.0, "The market", Consumer behavior, Web Analytics | No Comments »
Tuesday, April 1st, 2008
The Social Networks in Latin America (Download PFD)
The global phenomenon of social networks is landing in Latin America. Techcrunch recently published an article about Sonico describing it as the largest and most unknown social network in the region.
Social networks are the foundation of the Web 2.0 - would be the ...
Posted in White Papers, "The market", Consumer behavior, Web Analytics | 26 Comments »
Friday, October 5th, 2007
Its seems to be the latest trend that Media Companies are making their content available for free, like the New York Times. Some others like Financial Times are making some of it available and some other by subscription. Some others, like Rupert Murdoch for The Wall Street Journal, are planning ...
Posted in "The market", Consumer behavior | No Comments »
Monday, May 14th, 2007
One of the most closely guarded secrets in business seems to be the churn rate. This is the rate of attrition, over a period of time, that subscriber-based customers "churn out" (unsubscribe) of the customer base. Churn rates are often measured in monthly terms, especially in the cable ...
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Sunday, May 6th, 2007
1 What’s a latino?.
This first part deals with the English term Latino as used in English-speaking nations. This term should not be confused with its homographs in other languages and their usages therein (wikipedia).
Etymology
Latino is borrowed from Spanish latino, probably shortened from latinoamericano.(wikt:latino, dictionary.com). The English language does not usually distinguish ...
Posted in Human Behavior, Consumer behavior | No Comments »
Thursday, December 28th, 2006
We all know that Hispanics are still the USA's fastest-growing minority group, but the truth is that most of their population increase comes from births in USA rather than for immigration. Government numbers shows that 60% (1.3 million) of the new Hispanics in 2005 are citizens because they were born ...
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Wednesday, November 22nd, 2006
Yesterday I was thinking on how online advertising has being improved since my first steps at the internet. I still remember the first floaters or Layer that really shock me, It was a Nike one, you was navigating a publisher’s website and a Shark’s Fin starts swimming around the screen ...
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Tuesday, November 7th, 2006
One of the very interesting presentations in MKTG 2.0 was Greg Johnson's. He talked about innovation, and one of the topics he mentioned was Viral marketing. Even when some of the previews presenters mentioned their viral campaigns, Greg's doesn’t doubt in criticize the concept in my opinion in a very ...
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Tuesday, September 19th, 2006
Social networking + viral marketing = e-commerce revenue.
There is no doubt that social networks are the 2006 stars in internet. The New York Times reported this month on a new hybrid of social networking and e-commerce called "social shopping." The article listed ThisNext, Kaboodle, Wists and StyleHive as examples.
Posted in Consumer behavior, Web Analytics | 1 Comment »
Tuesday, September 19th, 2006
A social network is a social structure made of nodes which are generally individuals or organizations. It indicates the ways in which they are connected through various social familiarities ranging from casual acquaintance to close familial bonds.
Some history
The first social networking website was Classmates.com, which began in 1995.
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