Archive for the ‘Consumer behavior’ Category
Tuesday, September 19th, 2006
A social network is a social structure made of nodes which are generally individuals or organizations. It indicates the ways in which they are connected through various social familiarities ranging from casual acquaintance to close familial bonds.
Some history
The first social networking website was Classmates.com, which began in 1995.
Posted in Consumer behavior, Web Analytics | No Comments »
Thursday, August 31st, 2006
Why to take less when yahoo is best was one of the first Pepsi´s slogans referring to their bigger bottle (in comparison to Coca Cola´s smaller bottle).
Yesterday I´ve received the Yahoo Conversion Newsletter talking about something really similar to what I´ve called some posts ago DAD or Desired Advertising. I ...
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Thursday, August 31st, 2006
If we analyze the business history, nothing generates more impact and bring clients to a brand than word of mouth. This decade something empowered this concept and let it became the new advertising star, and that's Internet.
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Monday, August 21st, 2006
These days everybody is talking about the different types of online advertising, which one generates more clicks or generate a better conversion rates.
Today’s online advertising it’s turning pretty much complicated but the conversion rates are increasing very slowly or even not increasing at all. So, how much work is necessary ...
Posted in Mobile Marketing, Consumer behavior, Web Analytics | No Comments »
Sunday, June 11th, 2006
Everyone is talking about Latinos these days, but what exactly is a Latino? If there is one thing that we all know it’s that not all Latinos have similar cultures and behaviors. But just how similar are all Latinos? Is it possible to treat them all as one market segment?
The ...
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Wednesday, April 19th, 2006
Spanglish, a portmanteau of the words Spanish and English, is a name used to refer to a range of language-contact phenomena, primarily in the speech of the Hispanic population of the United States, which is exposed to both Spanish and English.
A short Spanglish conversation:
Anita: "Hola, good morning, cómo estás?"
Mark: ...
Posted in Consumer behavior | 1 Comment »
Sunday, April 2nd, 2006
What makes the people immigrate to the United States? Why does a person agree to leave their country, family, friends, memories and even their history? What are they looking for? Is it all about money, future, or something else?
Emigration is always hard, period, and for that reason I find it ...
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Friday, March 24th, 2006
Normally people form different cultures think they are able to handle a negotiation with a different culture counterpart. When I was living in Germany finded out that negotiating with people from a different culture is so much hard than what we normally think.
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Wednesday, March 22nd, 2006
We never have enough time. It's flying, wasted, or spent. In marketing, we strive to be punctual for meetings and deadlines. So when do we have time to consider time? For culturally sensitive marketers, time is key. When we look to establish an emotional link with a Hispanic consumer, we ...
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