Analytics 2.0

Much more than just tagging

Category Archives: Events

Back from Google Analytics Summit 2011

It was a very intense week at the Computer History Museum. Jesse Nichols, the tireless Program Partner Manager for Google Analytics and Google Optimizar, did a great job with his team, arranging an event for more than 500 people from all over the world in in a very exquisite way.

I’m not sure what it is and what it is not under NDA so I wont go in depth about new launches and developments. The most important things I wanted to mention are:

1. The first day was basically an overall presentation about the platform improvements. All of them where Woowww… not all of them really useful, but the ones that does are awesome…at least are the ones I was expecting for such a long time.

2. The second day, Thursday, we went in depth about the Partner program and Technical aspects of the current and future launches. I had the honor of being part of the Panel with Justin Cutroni (Cardinal Path), Timo Aden (Trakken) and Russel Sutton (ConversionWorks), moderated by the awesome Sophie Chesters (Google).

Panel at GA Summit 2011

At the end of the event it was a Web Analytics Thursday with a Rock Band, networking, drinks and food…anything else? Oh, yes…amazing people from all over the world willing to talk about their experiences without constraints. See you there next year mates!!!

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Today at #MMetrOMX

Hi there, today at 12 pm I’ll be speaking at #MMetrOMX a Mexican Web Analytics event. During about an hour Mónica Elias from Codice, Sergio Maldonado from MV Consultora and me will be speaking about Web Analytics in the different markets as well as discussing about unsuccessful projects, (yes, I said “UN”) why not? It’s not great learning from fails!? (Great idea Enrique!). Well if you want to follow the event here I leave you the URL of the #MMetrOMX streaming See you there!

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Behind the Social Media Scene at Social Media Mondays

Today at Social Media Mondays (Universidad de Palermo, Larrea 1079 at 7pm) , Chris Mordue, Sr. Software Architect at Socialmetrix, will be presenting the “Behind the Social Media Scene“. All you need to know about Social Media Monitoring to understand the what you are analyzing.

For about 45 minutes Chris will drive you through topics like, how do Social Monitoring Tools work?, what can this tools measure and what they can’t measure?, what are the main problems in this activity?, what should we expect in the future? among many others topics.

About Chris: He is Sr. Software Architect at Socialmetrix, BS in Bioengineering at University of Washington, BS in Computer Engineering at University of Washington. Among other things, Chris is a Java expert and is one of the most experienced persons in the Social Media Monitoring industry.

You can register to this event (it’s free!!!) at the Social Media Mondays site or just go to Universidad de Palermo in Larrea 1079, Ciudad de Buenos Aires, Argentina.

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Launch Event – Meta Analytics

This Wednesday  16th of March I’ll be presenting my book Meta Analytics, the new book of the Management and Marketing collection from the Universidad de Palermo’s Graduate School of Business.

Where: Universidad de Palermo, Larrea 1079, City of Buenos Aires.

When: Wednesday 16th of March, 7 pm.

For more information call (+5411) 5199-4500 ext. 2313 or e-mail at eventosface@palermo.edu

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Happy 2011, with Learning, Analysis and Action!

This was a pretty intense Analytics year, actually we finished our Analytics activities with a HOWA (Hands on Web Analytics) the 22nd of December and was FULL of people!
At the end of the HOWA we had a Panel to talk about the 2010 and our expectations for the 2011, which was resumed in three words…Learning, Analysis and Action…all the things that just can be done by humans.
So, have a great 2011, with tons of Learnings, Analysis and Action!

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Our time by Raúl Rivera Andueza

Some time ago Wences Casares intruduced me to Raúl Rivera Andueza with the excuse of Raúl’s book launching. Raúl has an impresive background however the best thing about him, in my opinion, is that he was working for a long time as a Social Entrepreneur to promote activities that really impact the Latin American Environment.

His level of compromise with the region drives Raúl to write his Book “Nuestra Hora” (Our time). After reading several pages of his book I must say that I’m proud of having these kind of people in the region. His pragmatic vision that call people to drive ideas into action plus his contagious passion will definitely end into positive impact not just for his land (Chile) but also for the entire Region.

“Nuestra Hora” is a book that is helping me thinking our of the box, allowing me to understand how can each of us can target our actions to really generate a positive change that affect all the people living and working down here.

So Raúl, congratulations! We hope having more people like you in the region.

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From the impact to the experience – AMDIA Integra 2010

The next 2nd of November is AMDIA Integra 2010, one of the most important Interactive and Digital Marketing events in the region (AMDIA stands for The direct and interactive marketing Association from Argentina). 

I have the honor of being invited as speaker (talking about Managing the Value Chain in Real Time) with such amazing people like

David Sable, Vice Presidente y COO at Wunderman
Ron Jacobs, President & Founder at Jacobs & Clevenger
Ruth Stevens, Customer acquisition & retention Consultant
Michael Fisher, VP of Sales & Marketing at ALTERIAN.
Alfonso Marián, Creative Director at  Shackleton.
Roberto Igarza, author “Burbujas de Ocio”, Researcher  in New ways of consumption.
Alejandro Prince, President at Prince & Cooke
Dr. Henoch Aguiar, ex ¨secretario de Comunicaciones¨, author “El futuro no espera. Políticas para desarrollar la sociedad del conocimiento”.
María Zavalski, 2.0 Services Manager at Movistar Argentina.
Roberto Sylvester, Ex pilot at ¨Armada Argentina¨.
Larry Kimmel, President at Direct Marketing Association (DMA).
Daniel Solana, Creative Director at DobleYou, Spain.
Alfonso Marian, Shackleton.
For more information about the event head to the website

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EMMS 2010 – The event for Email Marketing Industry

I’d like to invite you to EMMS 2010 (Email Marketing Made Simple) on of the most important email marketing events in Latin America. So if you are near Buenos Aires I highly recommend you to take your ride and head to Paseo La plaza (Av. Corrientes 1660, Ciudad de Buenos Aires, Tel +5411- 6520-5353.

Among this year Speakers talking about Social Marketing and Social Email Marketing are Adolfo Kvitca (SPSS), Alejandro Aguilera (Doppler), Franco Carrera (Doppler), Jonathan Baldovino (Doppler), Juan Damia (In this opportunity with my Socialmetrix Hat on) and a surprise speaker…coooool!

If you are not near the Tango City no problem mate! Just go here and register to the streaming…see you there!

I take advantage to thanks the organizing team for inviting me, Jonathan Baldovino, Dafne Berman, Macarena Fragueiro you rock!

For more information visit the EMMS2010 website

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Happy Internet Day!

It is incredible how Internet changes our life, leaving aside if it change it for good or for bad, it just change it. Actually it allowed things like the Internet Characters that generate love and hate to millions of people…Happy Internet Day!!! Even with this quality of content, looks like people love more and more the Internet, so…Happy Internet Day!

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