Analytics 2.0

Much more than just tagging

Category Archives: Events

GAAC training in Buenos Aires

Yesterday (thursday 5th of June) was the first GAAC (Google Analytics Authorized Consultant) training in Buenos Aires. The event was planned by the untiring Enrique Quevedo. Enrique, who was also the speaker, has the non-minor task of developing the product through the Latam Region.

The training lasted two days, the first day was focused on Business while the second was 100% technical. The training went from general to specific topics, and was both technical and pragmatic making very simple to incorporate pretty difficult concepts.

Congratulations Enrique, Great initiative!!!

GAAC Training in Buenos Aires

Enrique is at my right (I’m with the unforgetable “tag my ass” t-shirt), and behind Enrique is Carolina from Intellignos.

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The Web Analytics Association Announces the 2008 Board of Directors

Finally the Web Analytics Association Announced the list of the 2008 Directors. I’m so glad (and proud) of having the following names in the Board of Directors.

Web Analytics association

* Vicky Brock, Highland Business Research, Inverness Highlands, Scotland
* June Dershewitz, Semphonic, San Francisco, CA
* Andrea Hadley, NetSetGo Marketing, Vancouver, BC Canada
* Avinash Kaushik, Author, Analytics Evangelist – Google, Mountain View, CA
* Alex Langshur, PublicInsite, Medford, MA
* Neil Mason, Applied Insights, Oxford, England
* Lauria Paxia, I.C.C. S.r.l., Catania, Italy
* Seth Romanow, Microsoft, Redmond, WA
* Marshall Sponder, Monster Worldwide, New York, NY
* Robbin Steif, LunaMetrics, LLC, Pittsburgh, PA
* Jim Sterne, Target Marketing, Santa Barbara, CA
* April Wilson, The Dallas Morning News, Dallas, TX

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Web Analytics Association 2008 Elections

The next 24th of March 2008 the members of the Web Analytics Association will be electing six of the twelve directors of its Committee.

I am delighted to announce that I am one of the 17 nominees, thanks to the support received mainly by Avinash and Enrique. I would also like to thanks to Nerina Luloaga for her support on generating the required documents.

Since the nominees information is only available for WAA members, there is not much information I can provide about them, but I can tell you that all of them are very recognized professionals with a vast career in the Web Analytics. It is an honor for me share this nomination with all of them.

The candidates are:

Vicky Brock Vicky Brock, Co-Founder Highland Busines Research

Vicky Brock Angie Brown, Web Analytics Manager at Elsevier

Marianina Chaplin Marianina Chaplin, Web Analytics Manager at Right Move
Juan Damia Juan Damia, Partner at Intellignos

June Dershewitz June Dershewitz, Vice President of Analytic at Semphonic

Richard Foley Richard Foley, Web Analytics World Wide Product Manager at SAS

Enrique Gonzales Enriqué Gonzales, Director/Manager at National Public Radio

Vicky Jasper Vicki Jasper, New Business Development at AH Belo Interactive.

Avinash Kaushik Avinash Kaushik, Author/Evangelist and current Director at ZQ Insights

Alex Langshur Alex Langshur, President at Publicinsite

John Payne John Payne, Vice President and General Manager at Coremetrics

Robert Russotti Robert Russotti, Director/Manager at ANSI
Daniel Savage Daniel Savage, Vice President, Media and Web Analytics at Market Maker Interactive

Rachel Scotto Rachel Scotto, Executive Director, Market Research and CRM/Email Marketing, Interactive Division, Sony Pictures Entertainment

Shubhra Srivastava Shubhra Srivastava, Manager Online Analytics at Nokia

Jim Sterne Jim Sterne, Founder Emetrics Marketing Optimization Summit

April Wilson April Wilson, Director of Customer Value Management at Dallas Morning News

I would also like to point out that all the candidates proposals are really interesting and cover a particular Web Analytics Association need, so is not going to be about voting the best professional (something really hard to define) but the ones with proposals that covers the main WAA needs.

Regarding my proposal, it is focused on spreading the WAA through all Latin America based on the following objetives:

* Give support to the people who are beginning with this activity and require knowledge and support.

* Generate the perfect environment to professionals who need to exchange ideas that will help improve practices and tools.

* Provide companies with better professionals to provide them with accurate information.

My best wishes to all the nominees!!!

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Blogger Fest in Buenos Aires

If you are a blogger or you are just starting with a new blog you cannot miss Blogger Fest next Tuesday (4th of December) in Ambient House, Guemes 3560, Buenos Aires – Argentina.

Blogger Fest

It’s a great initiative from Sonico with collaboration of TercerClick and Mac Station.

If you would like to go and have no invitation yet, you can get one here. How?

We have two tickets:

1- If you are a registered user from Analytics 2.0 just send us an email, the first email I receive (from a registered user!) get the ticket.

2- If you are a non-registered user, register to Analytics 2.0, the first new registration we receive gets the other ticket.

Thats simple, we would love to see you there!!!

Blogger Fest

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Posting from Wordcamp Argentina

Right now I am at Wordcamp Argentina. Matt’s presentation is over (Matt Mullenberg, wordpress founder) and Leo Prieto (thanks for Matt’s picture) is talking about Blogs and Mundo 2.0 (Blogs and World 2.0).

Matt at Wordcamp Argenina

Matt’s presentation was really cool, and he announced theme marketplace in the near future. He also said that he “as a blogger” is not very interested in web analytics, just look at some basic metrics (google analytics dashboard) and thats it.  Why not? because “I don’t know what is it useful for”.

I hope that after my presentation (analytics for blogs) he change his mind, at least a little. That will make my day :-) .

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Wordcamp Argentina 2007

Next 31st of october it´s the first Wordcamp in Argentina called “Wordcamp Argentina 2007” (off course) which is a conference for wordpress users and developers.

Wordcamp

It covers a variety of topics including a Keynote with Matt Mullenweg (WordPress founder), Blogs and the world 2.0 (Leo Prieto), Blogs and Journalism (Gaston Roitberg, Vanina Berghella, and moderated by Leandro Zanoni) Blogs design and information architecture (Walter Kobilansky and Francisco Gimenez), Blog Monetization (Ismael Briasco and Daniel Nader) Analytics (Juan Damia and Juan Pablo Lanteri), Corporative Blogging (Marcelo Bertolami, moderate Sergio Hernandez) Blog Optimization (Francis Petty and Joel Chornik).

Wordcamp Argentina is organized by Mariano Amartino which means that this event is gonna be awesome, are you gonna lose it? Register to Wordcamp Argentina by clicking here

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E-Metrics Washington DC!!!

One of the most important and relevant events for Web Analytics professional is really close with an expanded agenda that focuses on optimizing all areas of online marketing. Register online here

Emetrics Washington

Some of the main topics are:

- Optimize Marketing Management
- Optimize Marketing Value
- Optimize Awareness & Acquisition
- Optimize Persuasion
- Optimize Retention & Loyalty
- Optimize your value to your company
- and a lot more
Do you want a Sneek Peak? Click Here

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