Analytics 2.0

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Avinash Kaushik interviewed by Analytics 2.0

One week ago I interviewed Avinash Kaushik about some hot topics of the Web Analytics Industry. The result was a “must” read Interview, so get this party started
 

 
 
 
 
 
 
 

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Twin Interview – Jim Sterne and Eric Peterson

In order to get some different point of views about some topics of our industry I interviewed two of the main referents, Eric Peterson and Jim Sterne. Everybody know them so there isn’t  so much to add but my personal feeling… Great people and passionate professionals. 
Eric Peterson, with more than 10 years of working in the industry, [...]

Avinash Kaushik – an amazing interview

I’m so glad of presenting to you this interview with Avinash Kaushik. If you are reading this blog is because you are, at least, interested in web analytics, and of couse you know him, but just as a formality here is Avinash’s BIO.

Avinash is an Independent Consultant with a focus on speaking and consulting engagements [...]

In depth analysis of KillerStartups by its own creator – Gonzalo Arzuaga

Two weeks ago I promessed interviewing Gonzalo Arzuaga in order to let them tell us about Killer Startups (his latest own Startup). Here is the interview, I hope you enjoy it.
 
JUAN: What is Killer Startups?
GONZALO: KillerStartups.com is a user driven internet startups community. Entrepreneurs, investors and bloggers are staying updated on up-and-coming internet startups [...]

Killer Startups – Latest Gonzalo Arzuaga’s creation

I’m constantly seeking at the web trying to find something interesting among the million projects (sites) are launched every day. It’s hard to find something interesting or creative with also a solid model of business, apparently internet is the perfect place where the people launch projects without even asking about how are they gonna obtain [...]

Amazing interview with Eric Peterson

If you think about Web Analytics, one of the first names comes to your mind is Eric Peterson. Eric is currently Vice President with the Visual Sciences division of web analytics firm, WebSideStory, is the author of several books on web measurement and moderates several popular discussion lists on analytics. He also manages an excellent [...]

Packet Sniffing for Web Analytics – Amazing Interview to Ivo Rehberger from Nextwell

In order to understand the application of Packet Sniffer for Web Analytics proposes I interviewed Ivo Rehberger, founder, Development Manager and the main software architect of Nextwell. He has a doctoral degree in technical cybernetics, and has published many articles in technical journals and e-zines. In NEXTWELL he is responsible for research and development.
 
Netwell commercializes [...]

Search Engine Marketing (SEM) to U.S. Hispanics: Matias Perel Podcast

It seems almost every day a new study is released trumpeting the growing size and purchasing power of Hispanics. The one number that has many of us in marketing are very excited about is the 16 million Hispanics that are online today. They are a heterogonous and difficult to reach market.
 

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Interview to Brett Crosby (Senior Manager of Google analytics)

On Thursday, September 21st Manoj Jasra interviewed the Google Analytics’ Senior Manager Brett Crosby. So here’s how the conversation went:

[Manoj]: Can you start by talking a little bit about your professional background.
[Brett]: When we were acquired by Google I was VP of marketing at Urchin, I was also one of the co-founders of Urchin Software. [...]

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