ANALYTICS 2.0

much more than just tagging

Convertion Central by Google Analytics

Google Analytics has just launched “Central de Conversiones” (Convertion Central) which is a Blog with focus on help users to constant optimize their business.

I had and have the honor of being part of this project that is lead by the unstoppable Enrique Quevedo and the tireless Jeanette Haber.
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The Web Analytics Association voting period is open!!!

The voting period for the WAA Board of Directors election is finally open. All voting members should have received a email from the Vote Administrator, username and password to the online ballot. If you have not received yours, please contact Lindsay De Santis for the details. The vote closes April 10, 2009.
Whether I get elected [...]

Google Code – All you need to know about Google Analytics

 Google has launched a site focused on providing support to those needing measuring their sites in a more sofisiticated way.  What can you find in Google Code? Lot of information about how to implement custom Analytics Installation on your site like “Change the longevity of your marketing campaigns“, “add a new search engine” to the list of [...]

Hug a developer today, Hilarious!!!

Sad but true…

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Export GA reports into Google docs with just one click

Reading the Blog Spanish Gringo (great name) from Micheal Freeman I fount a very interesting tip for Google Analytics. With your current Google Analytics version if you want to export a report to Excel you have to click on “export –> CSV”. If you do so, you will probably face a problem trying to import [...]

From ignorance to full control in only 7 steps

I am still laughing after writing this title, mainly because I don’t believe in “gurus” and their magic formulas. This post aims to give some tips that although they are generic and should always be contextualized, with these precautions can be very useful, indeed they are for me.
What do I mean with “from ignorance to [...]

Relax – Microsoft Gatineau Demographic information is well protected

Finally Microsoft is officially providing information about how they track, process and manipulate Demographic data for the Microsoft Gatineau Demographics report (view white paper here). Thanks Ian for this information!

The process is as follows:
1- Once a new user register to Windows Live or MSN a LiveID and an ANID (Anonymous ID)are generated [...]

Brett Crosby announces new Google Analytics features

Brett Crosby, from Google Analytics, has announced today at eMetrics Summit in Washington, D.C. that the following Google Analytics features are close to be launched:
1- Event Tracking (beta test): By implementing a tracking module called ga.js (instead of urchin.js) you will be able to track how people use and interacts with Ajax, Flash and multimedia [...]

Web analytics and the Online Based Applications

In web analytics we track, tabulate and analyze data from all what is displayed (and not) into an internet browser.
Today the most normal things we display in a web browser are websites, blogs, and so on. But the desktop applications are installed in every computer so today we have part of the information of what [...]

Google updated their Webmaster Guidelines

Last 5th of June 2007 Google updated their Webmaster Guidelines, including the addition of hyperlinks to more detailed pages on specific quality guidelines.

If you’ve never read through the Webmaster Guidelines it’s a good exercise and something I need to do again so I can be up to date with the latest changes.
If you need more [...]

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