Archive for the ‘Tools’ Category
Wednesday, December 5th, 2007
In a preview post we was talking about the importance of a good information source. We also mentioned two information sources based on user panels, Alexa and Comscore.The main advantage is that comScore provide their Panel Users with software that measures lot of demographic information like gender, age, income, etc.
With ...
Posted in Tools, Analytics 2.0 | 1 Comment »
Thursday, November 29th, 2007
Two weeks ago I received the invite for joining the MS Gatineau Beta test. Unfortunately this month I am very busy so I had, during last two weeks, time to setup Gatineu. Anyways, I received a reminder and finally did it.
I'll let Gatineu collect information from one or two weeks ...
Posted in Tools, Analytics 2.0, Web Analytics | No Comments »
Wednesday, November 7th, 2007
Finally Microsoft is officially providing information about how they track, process and manipulate Demographic data for the Microsoft Gatineau Demographics report (view white paper here). Thanks Ian for this information!
The process is as follows:
1- Once a new user register to Windows Live or MSN a LiveID and ...
Posted in Tools, Analytics 2.0, "The market", Technologic tips, Web Analytics | 6 Comments »
