Comscore to Acquire Certifica
Yesterday Comscore posted a press release with the following highlight “Comscore to acquire Certifica, a leading provider of Real Time Web Measurement and Digital Marketing technology solutions in Latin America“. On it Comscore explains that the objective of this acquisition is to jump Latin American market entrance barriers.
Even when at a first sight it is not [...]
Top Ten Google Advertisers
Top ten Google Advertisers. Download the Excel file here.
more info at Marketing Charts
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Are Iphones good for advertising?
Today I received the eMarketer Newsletter with a very interesting note about the advertising consumption behavior of Iphone Users against non-iphone users. The note is based on a Brightkite, Inc. and Gfk NOP study.
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Interactive vs Traditional Marketing ROI and the winner is…
Sometimes Online Marketers don’t understand budgets are still much higher in offline advertising than Online Advertising. Emarketer carried on a very interesting research that surprised me at the same time that helped me understand the above mentioned situation.
This chart shows that
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Convertion Central by Google Analytics
Google Analytics has just launched “Central de Conversiones” (Convertion Central) which is a Blog with focus on help users to constant optimize their business.
I had and have the honor of being part of this project that is lead by the unstoppable Enrique Quevedo and the tireless Jeanette Haber.
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Yahoo! Web Analytics launched its 9.5 version…sweet!!!
Yahoo! Web Analytics (#YWA) has launched its 9.5 version. Among the new features you will find:
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WAA Board of Directors 2009 Election Result
The WAA has finally announced the 2009 elected Directors of the Board. I was not elected, something that doesn’t make me feel so happy but I’m very glad of having “on the board” people like:
Consultants
Anil Batra, Ascentium
Stéphane Hamel, Immeria
Practitioners
Ed Wu, Dell
Peter Sanborn, Microsoft
Rachel Scotto, Sony Pictures
Vendors
Alex Yoder, WebTrends
Matthew Langie, Omniture
Congratulations to all of them, I [...]
The UP launches a Hands on Online Advertising Program
The Graduate School of Business from the “Universidad de Palermo” launches the first “Hands On” Online Advertising Program in Latinamerica.
The program aims to provide participants with all knowledge and tools available to promote a website.
With a strong practical approach, the classes will be performed applying theory with examples in real time.
I’m so glad of being [...]
The Web Analytics Association voting period is open!!!
The voting period for the WAA Board of Directors election is finally open. All voting members should have received a email from the Vote Administrator, username and password to the online ballot. If you have not received yours, please contact Lindsay De Santis for the details. The vote closes April 10, 2009.
Whether I get elected [...]
Video – Avinash in Buenos Aires (Argentina)
The last 18th of march Avinash was giving a presentation in Buenos Aires, Argentina. A must see…
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