Analytics 2.0

Much more than just tagging

Coremetrics acquired by IBM

Yesterday I was surprised with the news that IBM acquired Coremetrics. First, because IBM was not in my radar as one player interested in something like Web Analytics. Second because Coremetrics is a pretty solid platform with huge clients and they were working a lot during this last months in order to get some of [...]

Top Ten Google Advertisers

Top ten Google Advertisers. Download the Excel file here. more info at Marketing Charts Share it! Hide Sites

Are Iphones good for advertising?

Today I received the eMarketer Newsletter with a very interesting note about the advertising consumption behavior of Iphone Users against non-iphone users. The note is based on a Brightkite, Inc. and Gfk NOP study.  Share it! Hide Sites

Interactive vs Traditional Marketing ROI and the winner is…

Sometimes Online Marketers don’t understand budgets are still much higher in offline advertising than Online Advertising. Emarketer carried on a very interesting research that surprised me at the same time that helped me understand the above mentioned situation. This chart shows that Share it! Hide Sites

Convertion Central by Google Analytics

Google Analytics has just launched “Central de Conversiones” (Convertion Central) which is a Blog with focus on help users to constant optimize their business. I had and have the honor of being part of this project that is lead by the unstoppable Enrique Quevedo and the tireless Jeanette Haber. Share it! Hide Sites

Yahoo! Web Analytics launched its 9.5 version…sweet!!!

Yahoo! Web Analytics (#YWA) has launched its 9.5 version. Among the new features you will find: Share it! Hide Sites

WAA Board of Directors 2009 Election Result

The WAA has finally announced the 2009 elected Directors of the Board. I was not elected, something that doesn’t make me feel so happy but I’m very glad of having “on the board” people like: Consultants Anil Batra, Ascentium Stéphane Hamel, Immeria Practitioners Ed Wu, Dell Peter Sanborn, Microsoft Rachel Scotto, Sony Pictures Vendors Alex [...]

The UP launches a Hands on Online Advertising Program

The Graduate School of Business from the “Universidad de Palermo” launches the first “Hands On” Online Advertising Program in Latinamerica. The program aims to provide participants with all knowledge and tools available to promote a website. With a strong practical approach, the classes will be performed applying theory with examples in real time. I’m so [...]

Video – Avinash in Buenos Aires (Argentina)

The last 18th of march Avinash was giving a presentation in Buenos Aires, Argentina. A must see… Share it! Hide Sites

And the Nominees Are…

I am so glad to announce that I was nominated for a second time as a candidate to Board of Directors of theWeb Analytics Association. This is not a minor issue for me since I have been working very hard in the industry for a long time, mainly in Latin America and from such a position I [...]

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