Analytics 2.0

Much more than just tagging

Top Ten Google Advertisers

Top ten Google Advertisers. Download the Excel file here.

more info at Marketing Charts

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Are Iphones good for advertising?

Today I received the eMarketer Newsletter with a very interesting note about the advertising consumption behavior of Iphone Users against non-iphone users. The note is based on a Brightkite, Inc. and Gfk NOP study. 

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Interactive vs Traditional Marketing ROI and the winner is…

Sometimes Online Marketers don’t understand budgets are still much higher in offline advertising than Online Advertising. Emarketer carried on a very interesting research that surprised me at the same time that helped me understand the above mentioned situation.

This chart shows that

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Convertion Central by Google Analytics

Google Analytics has just launched “Central de Conversiones” (Convertion Central) which is a Blog with focus on help users to constant optimize their business.

I had and have the honor of being part of this project that is lead by the unstoppable Enrique Quevedo and the tireless Jeanette Haber.

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Yahoo! Web Analytics launched its 9.5 version…sweet!!!

Yahoo! Web Analytics (#YWA) has launched its 9.5 version. Among the new features you will find:

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WAA Board of Directors 2009 Election Result

The WAA has finally announced the 2009 elected Directors of the Board. I was not elected, something that doesn’t make me feel so happy but I’m very glad of having “on the board” people like:
Consultants
Anil Batra, Ascentium
Stéphane Hamel, Immeria
Practitioners
Ed Wu, Dell
Peter Sanborn, Microsoft
Rachel Scotto, Sony Pictures
Vendors
Alex Yoder, WebTrends
Matthew Langie, Omniture
Congratulations to all of them, I [...]

The UP launches a Hands on Online Advertising Program

The Graduate School of Business from the “Universidad de Palermo” launches the first “Hands On” Online Advertising Program in Latinamerica.

The program aims to provide participants with all knowledge and tools available to promote a website.
With a strong practical approach, the classes will be performed applying theory with examples in real time.
I’m so glad of being [...]

Video – Avinash in Buenos Aires (Argentina)

The last 18th of march Avinash was giving a presentation in Buenos Aires, Argentina. A must see…

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And the Nominees Are…

I am so glad to announce that I was nominated for a second time as a candidate to Board of Directors of theWeb Analytics Association. This is not a minor issue for me since I have been working very hard in the industry for a long time, mainly in Latin America and from such a position I [...]

HOWA presents an Agenda full of interesting Case Studies

Today HOWA (Hands on Web Analytics) presented the Event Agenda with case studies from Google, Telefónica, Intellignos, Despegar.com (presented by Resultics), ePEXO, Netadblog, SocialMetrix (and some others to be confirmed). Don’t lose the chance of being part of the first Web Analytics Event in Latam, where you will be hable to interact with the people who works “Hands on Web [...]

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