The last 18th of march Avinash was giving a presentation in Buenos Aires, Argentina. A must see…
Category Archives: Online Media News
And the Nominees Are…
I am so glad to announce that I was nominated for a second time as a candidate to Board of Directors of theWeb Analytics Association. This is not a minor issue for me since I have been working very hard in the industry for a long time, mainly in Latin America and from such a position I would be able to work on strategies aimed at developing activities in the region.
I must also say that it is an honor for me having the chance of share this nomination with incredible professionals like Anil Batra (Chief Analytics Officer, Ascentium), Daniel Waisberg (Head of Web Analytics, Easynet Search Marketing), David Millrod (Managing Partner, Technology Leaders) Khalid Saleh (Co-Founder & President, INVESP Consulting), Olivier Silvestre (Co-Founder, Tealium, Inc), Rene Dechamps Otamendi (Co-Founder, OX2/LBi, Rene is a great professional and such a nice guy), Sergio Maldonado ( Director, Consulting MV) and Stéphane Hamel (Web Analytics Advocate, Immeria Consulting Services).
Finally, I want to thanks Lindsay De Santis for the incredible dedication on the organization, Richard Foley for all the work hi did for making my interview possible, to the tireless Jim Sterne and to all those that worked so hard to make all this possible.
The voting period will be open in a few days, so if you are focused in Latin America … VOTE FOR PEDRO … sorry … Vote for Juan 
. All nomination here and my nomination here.
HOWA presents an Agenda full of interesting Case Studies
Today HOWA (Hands on Web Analytics) presented the Event Agenda with case studies from Google, Telefónica, Intellignos, Despegar.com (presented by Resultics), ePEXO, Netadblog, SocialMetrix (and some others to be confirmed). 
Don’t lose the chance of being part of the first Web Analytics Event in Latam, where you will be hable to interact with the people who works “Hands on Web Analytics”.
Buenos Aires has its second Search Engine Marketing Expo (SMX Buenos Aires 2008)
Finally we had the SMX Buenos Aires 2008 and in my opinions was pretty good.
The Analytics presentation was well balanced, a consultant (me), a Provider (Enrique Quevedo from Google) and a Client (Maria Soledad Santich from Telefónica de Argentina). I fount Soledad’s presentation very usefull since she explained how was the Analytics Implementing process in her company in a very transparent way. Issues, deviations, pursuit results, etc.
Juan Damia, Maria Soledad Santich and Enrique Quevedo
Guille (Google), Juan and Rita (Google)
The best
Even when I couldn´t attend all the presentations I wish, I attended some very good ones,
- Julio Fernandez with Online Reputation Management examples.
- Andres Snitcofsky with his very funny SEM (and instructive) presentation.
- German Herebia, talked about new media and give some ideas to present developers (If German tells you that you can get good money develping the mentioned type of apps, I recommend you going in that direction).
- Gustavo Saients and Alejandro Perez (I was a little late so I missed Robert Jacksons´ presentation) explained in a very simple way how the Search Engines Algorithms work in general.
- Martín Enriquez and his Online Reputation Management examples, very clear
The worst
- The security was poor making possible that not just one, but two laptos where stolen (I´m really sorry Justo and Diego).
- Some panelist presentations were sales presentations…come on some people paid a lot of money not to hear you selling your products, but to learn how to improve their services and make money by their self. Sorry guys, wrong place, wrong people….
I would also like to thanks Tomy Lorsch and Rafael Fernández Tamames the invitations to participate in the Analytics Panel.
SMX lands again in Buenos Aires, with a Web Analytics Panel!
The SMX Event is landing in Buenos Aires in its second edition. SMX is one of the most important “Search” events in the world, so if you work in something related, not just with “Search” but with Internet, you must attend it.This event is gonna be a very particular one, since it includes a the Web Analytics panel (yes, I said in Buenos Aires and Analytics in the same phrase 
) and I have the honor of being one of the three Web Analytics Panelists. The other two are Enrique Quevedo (from Google Analytics) and María Soledad Santich (Content and SVAs Internet- Marketing Speedy from Telefonica de Argentina).
US Hispanics Advetising Spending
I’ve read in E-Marketer a very interesting report from Advertising Age reported that last year US advertisers spent 64% of their Hispanic-targeted media budgets on Spanish-language broadcast and cable TV networks, while Internet display ads garnered less than 5%.
“Hispanic consumers under the age of 35 are spending more time online than watching TV—and are often doing both at the same time,” says Lisa E. Phillips, senior analyst at eMarketer and author of the new report, US Hispanic Media Usage. “Overall, Hispanics are heavy users of all digital media, embracing innovations more rapidly than non-Hispanic whites.”
According to the “Hispanic Syndicated Study” from Terra Networks, conducted by comScore Media Metrix, on a weekly basis, 96% of Hispanic Internet users spend at least an hour online, compared with 91% who spend more than an hour watching TV.
Thirty percent of respondents went online 13 or more hours a week, compared with 23% who watched the same amount of television.
Yet advertisers seeking to reach the Hispanic audience continue to spend far more on traditional media than on the Internet.
Ms. Phillips believes the tide will turn, however, toward more digital spending to reach Hispanics.
“Hispanics embrace new technology more rapidly than non-Hispanic whites and share it very freely with friends and family,” says Ms. Phillips. “Ownership and usage of several forms of portable media devices indicates this group of super-communicators will lead the uptake of mobile Internet and video in the US.”
She adds, “Savvy marketers won’t continue to ignore these trends much longer.”
GAAC training in Buenos Aires
Yesterday (thursday 5th of June) was the first GAAC (Google Analytics Authorized Consultant) training in Buenos Aires. The event was planned by the untiring Enrique Quevedo. Enrique, who was also the speaker, has the non-minor task of developing the product through the Latam Region.
The training lasted two days, the first day was focused on Business while the second was 100% technical. The training went from general to specific topics, and was both technical and pragmatic making very simple to incorporate pretty difficult concepts.
Congratulations Enrique, Great initiative!!!
Enrique is at my right (I’m with the unforgetable “tag my ass” t-shirt), and behind Enrique is Carolina from Intellignos.
White Paper IV – Social Networks in Latin America – Second Part
Social Networks in Latam (Second part)
According comScore estimations- March 2008 – the number of internet users in the 5 major countries of the region (Argentina, Brazil, Chile, Colombia and Mexico) are 47.5 million. If we also consider the Internet users in Puerto Rico and US Hispanics the number reach the 67.5 million.
During the month of March the number of unique visitors from 9 social networks we analyzed (bebo, facebook, friendster, hi5, myspace, netlog, orkut, sonico y tagged) sum 37 million in these five countries in Latin America. Continue reading
The Web Analytics Association Announces the 2008 Board of Directors
Finally the Web Analytics Association Announced the list of the 2008 Directors. I’m so glad (and proud) of having the following names in the Board of Directors.
* Vicky Brock, Highland Business Research, Inverness Highlands, Scotland
* June Dershewitz, Semphonic, San Francisco, CA
* Andrea Hadley, NetSetGo Marketing, Vancouver, BC Canada
* Avinash Kaushik, Author, Analytics Evangelist – Google, Mountain View, CA
* Alex Langshur, PublicInsite, Medford, MA
* Neil Mason, Applied Insights, Oxford, England
* Lauria Paxia, I.C.C. S.r.l., Catania, Italy
* Seth Romanow, Microsoft, Redmond, WA
* Marshall Sponder, Monster Worldwide, New York, NY
* Robbin Steif, LunaMetrics, LLC, Pittsburgh, PA
* Jim Sterne, Target Marketing, Santa Barbara, CA
* April Wilson, The Dallas Morning News, Dallas, TX
I saw this South park episode and just can’t sleep…creepy
I was reading Mariano’s blog and found this episode of Southpark he found at Martin Varsavsky blog.
CREEPY!!!