Analytics 2.0

Much more than just tagging

Category Archives: Web Analytics News

The UP launches a Hands on Online Advertising Program

The Graduate School of Business from the “Universidad de Palermo” launches the first “Hands On” Online Advertising Program in Latinamerica.

The program aims to provide participants with all knowledge and tools available to promote a website.
With a strong practical approach, the classes will be performed applying theory with examples in real time.

I’m so glad of being part of this program for two reasons. First because it was developed having in mind that “if you can’t measure it you can’t manage it”. So we can say that Analytics crosses the program across every different module.

The second reason is because as you know I love the “Hands On” learning model and this program was completely developed with that model in mind as you can see in the list of people in charge of the different modules: Continue reading →

Post to Twitter

The Web Analytics Association voting period is open!!!

The voting period for the WAA Board of Directors election is finally open. All voting members should have received a email from the Vote Administrator, username and password to the online ballot. If you have not received yours, please contact Lindsay De Santis for the details. The vote closes April 10, 2009.

Whether I get elected or not I will keep working for the industry and the Web Analytics Association in particular but if I get that position the posibilities are infitite. So please think very carefull how are you gonna vote for.

and off course, good luck to…

- Anil Batra, Chief Analytics Officer, Ascentium, USA

- Daniel Waisberg, Head of Web Analytics, EasyNet Search Marketing, Israel

- David Millrod, Managing Partner, Technology Leaders, USA

- Khalid Saleh, President, Invesp Consulting, USA

- Olivier Silvestre, Co-founder, Tealium, Inc., USA

- René Dechamps Otamendi, Founder, Ox2/LBi, Brussels

- Sergio Maldonado, Director, MV Consultoria, Spain

- Stéphane Hamel, Web Analytics Advocate, Immeria Consulting Services, Canada

- Ed Wu, Senior Analyst, Global Consumer Online, Dell, Inc., USA

- Greg Asman, Director of Web Analytics, Aspen Marketing Services, USA

- Peter Sanborn, Group Manager, Web Analytics, Microsoft, USA

- Rachel Scotto, Metrics Manager, Sony Pictures Entertainment, USA

- Ray Sibulkin, Executive Director, Business and Marketing Analysis, Edmunds.com, USA

- Alex Yoder, Chief Executive Officer, WebTrends, USA

- Arie Abecassis, President, MindFireInc, USA

- Claudia Woods, Director of Strategic Development, Predicta, Brazil

- Jonathan Levitt, Vice President of Marketing, iPerceptions, Inc., USA

- Kimberly Weller, Product Manager, SAAS Institute, USA

- Mark Wachen, Managing Director, Interwoven/Optimost, USA

- Matthew Langie, Senior Director, Product Marketing, Omniture, USA

- Nicolas Babin, Chief Operating Officer, AT Internet (XiTi), France

Post to Twitter

And the Nominees Are…

I am so glad to announce that I was nominated for a second time as a candidate to Board of Directors of theWeb Analytics Association. This is not a minor issue for me since I have been working very hard in the industry for a long time, mainly in Latin America and from such a position I would be able to work on strategies aimed at developing activities in the region.

I must also say that it is an honor for me having the chance of share this nomination with incredible professionals like Anil Batra (Chief Analytics Officer, Ascentium), Daniel Waisberg (Head of Web Analytics, Easynet Search Marketing), David Millrod (Managing Partner, Technology Leaders) Khalid Saleh (Co-Founder & President, INVESP Consulting), Olivier Silvestre (Co-Founder, Tealium, Inc), Rene Dechamps Otamendi (Co-Founder, OX2/LBi, Rene is a great professional and such a nice guy), Sergio Maldonado ( Director, Consulting MV) and Stéphane Hamel (Web Analytics Advocate, Immeria Consulting Services).

Finally, I want to thanks Lindsay De Santis for the incredible dedication on the organization, Richard Foley for all the work hi did for making my interview possible, to the tireless Jim Sterne and to all those that worked so hard to make all this possible.

The voting period will be open in a few days, so if you are focused in Latin America … VOTE FOR PEDRO … sorry … Vote for Juan ;-) . All nomination here and my nomination here.


 

Post to Twitter

I’ve received an Indecent Proposal

Today I was looking at the blogs are linking to Analytics 2.0 and found a post at the blog elwebmaster.com called “ahora los bloggers se desnudan” which means now the bloggers get naked. My first thought was, what does this post has to do with mine, so my first reaction was using apple + search and type [analytics 2.0] and nothing happened. So I read the entire post which talks about the 10 frech bloggers that got naked and at the end it says “Here in Buenos Aires, the blogger chicks propose a photo session but this time we get guys naked  ¿Could you imagine a photo session with our blogstars? Juan Pablo Sueiro, Fabio Baccaglioni, Santiago Sarceda y Juan Manuel Damia. Guys you are invited to demonstrate that you are not just smart and succesful, but also hansome.”

I’m not sure that could be a nice spectacle…we better keep blogging, what do you say Fabio, Santiago and Juano?

Post to Twitter

Buenos Aires has its second Search Engine Marketing Expo (SMX Buenos Aires 2008)

Finally we had the SMX Buenos Aires 2008 and in my opinions was pretty good.

The Analytics presentation was well balanced, a consultant (me), a Provider (Enrique Quevedo from Google) and a Client (Maria Soledad Santich from Telefónica de Argentina). I fount Soledad’s presentation very usefull since she explained how was the Analytics Implementing process in her company in a very transparent way. Issues, deviations, pursuit results, etc.

Analytics PAnel - Soledad, Enrique and Juan

Juan Damia, Maria Soledad Santich and Enrique Quevedo

With the Google Team

Guille (Google), Juan and Rita (Google)

The best

Even when I couldn´t attend all the presentations I wish, I attended some very good ones,

- Julio Fernandez with Online Reputation Management examples.

- Andres Snitcofsky with his very funny SEM (and instructive) presentation.

- German Herebia, talked about new media and give some ideas to present developers (If German tells you that you can get good money develping the mentioned type of apps, I recommend you going in that direction).

- Gustavo Saients and Alejandro Perez (I was a little late so I missed Robert Jacksons´ presentation) explained in a very simple way how the Search Engines Algorithms work in general.

- Martín Enriquez and his Online Reputation Management examples, very clear

The worst

- The security was poor making possible that not just one, but two laptos where stolen (I´m really sorry Justo and Diego).

- Some panelist presentations were sales presentations…come on some people paid a lot of money not to hear you selling your products, but to learn how to improve their services and make money by their self. Sorry guys, wrong place, wrong people….

I would also like to thanks Tomy Lorsch and Rafael Fernández Tamames the invitations to participate in the Analytics Panel.

Post to Twitter

SMX lands again in Buenos Aires, with a Web Analytics Panel!

The SMX Event is landing in Buenos Aires in its second edition. SMX is one of the most important “Search” events in the world, so if you work in something related, not just with “Search” but with Internet, you must attend it.This event is gonna be a very particular one, since it includes a the Web Analytics panel (yes, I said in Buenos Aires and Analytics in the same phrase :-) ) and I have the honor of being one of the three Web Analytics Panelists. The other two are Enrique Quevedo (from Google Analytics) and María Soledad Santich (Content and SVAs Internet- Marketing Speedy from Telefonica de Argentina).

Juan Damia en SMX Buenos Aires

Post to Twitter

US Hispanics Advetising Spending

I’ve read in E-Marketer a very interesting report from Advertising Age reported that last year US advertisers spent 64% of their Hispanic-targeted media budgets on Spanish-language broadcast and cable TV networks, while Internet display ads garnered less than 5%.

The hispanic media investment

“Hispanic consumers under the age of 35 are spending more time online than watching TV—and are often doing both at the same time,” says Lisa E. Phillips, senior analyst at eMarketer and author of the new report, US Hispanic Media Usage. “Overall, Hispanics are heavy users of all digital media, embracing innovations more rapidly than non-Hispanic whites.”
According to the “Hispanic Syndicated Study” from Terra Networks, conducted by comScore Media Metrix, on a weekly basis, 96% of Hispanic Internet users spend at least an hour online, compared with 91% who spend more than an hour watching TV.

Average time spent weekly using select media among US Hispanics Internet users

Thirty percent of respondents went online 13 or more hours a week, compared with 23% who watched the same amount of television.
Yet advertisers seeking to reach the Hispanic audience continue to spend far more on traditional media than on the Internet.
Ms. Phillips believes the tide will turn, however, toward more digital spending to reach Hispanics.
“Hispanics embrace new technology more rapidly than non-Hispanic whites and share it very freely with friends and family,” says Ms. Phillips. “Ownership and usage of several forms of portable media devices indicates this group of super-communicators will lead the uptake of mobile Internet and video in the US.”
She adds, “Savvy marketers won’t continue to ignore these trends much longer.”

Post to Twitter

GAAC training in Buenos Aires

Yesterday (thursday 5th of June) was the first GAAC (Google Analytics Authorized Consultant) training in Buenos Aires. The event was planned by the untiring Enrique Quevedo. Enrique, who was also the speaker, has the non-minor task of developing the product through the Latam Region.

The training lasted two days, the first day was focused on Business while the second was 100% technical. The training went from general to specific topics, and was both technical and pragmatic making very simple to incorporate pretty difficult concepts.

Congratulations Enrique, Great initiative!!!

GAAC Training in Buenos Aires

Enrique is at my right (I’m with the unforgetable “tag my ass” t-shirt), and behind Enrique is Carolina from Intellignos.

Post to Twitter

Twitter links powered by Tweet This v1.8.3, a WordPress plugin for Twitter.