Analytics 2.0

Much more than just tagging

Coremetrics acquired by IBM

Yesterday I was surprised with the news that IBM acquired Coremetrics. First, because IBM was not in my radar as one player interested in something like Web Analytics. Second because Coremetrics is a pretty solid platform with huge clients and they were working a lot during this last months in order to get some of [...]

Google launches the Google Analytics APP store

Google has recently launched the Google Analytics Application Gallery allowing companies that are developing useful apps to offer their apps to Google Analytics users. The idea is just amazing. As we were talking in this blog for several years, every person of every company of every industry has a very unique information need for making [...]

4Q and Google Analytics – Welcome Integration!

This is a very good news, 4Q Survey the free Online Survey solution that allows you to find out why visitors are at your website, and whether or not they are completing their tasks (and if they aren’t, what’s getting in the way?), has launched a new feature that allows you integrate your surveys into [...]

Google Analytics goes for Internet Privacy

Google has just launched a plugin focused on prevent browsers of saving information about your navigation behavior. You only need to opt out when you don’t want the browser saving information about you. Even when it’s true that this feature wont change the life of some of you, it’s a great step towards the Internet [...]

FAQ from Google Analytics new features

Last month Enrique Quevedo invited us (The Intellignos Team) to present with them the new GA Features to the top Clients in Buenos Aires. Share it! Hide Sites

Google Analytics is pedal to the metal

Today Google has announced a bunch of new an very interesting features under the “Powerful, Flexible and Intelligent” motto . Take a look at it I’ll be brief: 1- Up to 20 goals: 2- Setup goals by time spent or Pageviews/visit. Share it! Hide Sites

How to select the Web Analytics Tool that Fit best your needs

Today we have dozens Web Analytics tools to choose from, some of them are completely free and some others are free if you use less than a limited quantity of pageviews (I’m sure that most of you don’t reach that quantity). The broad range of Web Analytics tools represents a complication in decision making for [...]

What’s behind the Omniture Acquisition by Adobe?

Yesterday Adobe has published that they entered into a definitive agreement for Adobe to acquire Omniture in a transaction valued at something like 1.8 billon dollars (fully diluted equity-value basis), with a valuation of 21.5 dollars per share in cash. After reading this announcement lot of things came into my mind and after analyzing for [...]

Measuring “Social Campaigns” with Google Analytics

If you are already generating Social Campaigns or are just beginning I recommend you to track them so you can folllow the “plan-action-measure” improving Cycle. Some of you have probably very interesting projects but are not experts in programing or coding and normally avoid this kind of post. Don’t do that! This process is really [...]

Yahoo! Web Analytics Consultant Network is on the road

Today Dennis has announced that Yahoo! launched the Yahoo! Web Analytics Consultant Network which is a network of third party companies with expertise in deriving insight from Web Analytics AND deploying Yahoo! Web Analytics in particular. YWA! Consultants are able to (in Dennis words ): Yahoo! Web Analytics FREE account creation rights (This is sexy [...]

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