Analytics 2.0

Much more than just tagging

Google Analytics Setup for dummies

If you are about to implement Google Analytics in your site or blog or you did it but  you are not sure if you did it well here you have a detailed explanation about what do you have to configure and why at “Edit Profile Information“. Once you click on Edit you will be driven [...]

Yahoo! Web Analytics Dennis Mortensen Interview at SES New York 2009

Very interesting Interview to Dennis Mortensen, former COO at Indextools and current Director of Data Insights at Yahoo! Enjoy it! Share it! Hide Sites

Yahoo! Web Analytics 9.5 Review

Finally Yahoo! Launched its 9.5 version, which is the first Yahoo! Version of Indextools. This version is full of Dennis Mortensen touches something normal since the project is still under his hands. The first thing that you note when you login this new version is that the entire front end looks much more sexy.  The [...]

We updated to Yahoo! Web Analytics 9.5 version

Our account has been updated to the Y!WA 9.5 version and it is simple awesome! We will be posting the new version review in a few days, keep in touch. One of the Yahoo! Web Analytics 9.5 new features that I love is that you can drag and drop a call out icon to any [...]

Link Adwords and Analytics in 60 seconds

If you need to link your Adwords account to Google Analytics here I leave you a very interesting video. Don’t hesitate to contact me if you have any doubt. Share it! Hide Sites

Interactive vs Traditional Marketing ROI and the winner is…

Sometimes Online Marketers don’t understand budgets are still much higher in offline advertising than Online Advertising. Emarketer carried on a very interesting research that surprised me at the same time that helped me understand the above mentioned situation. This chart shows that Share it! Hide Sites

YouTube Integrated Google Analytics on brand channels!

Yesterday the Youtube Business blog announced that they integrated Google Analytics with YouTube brand channels. This will give partners and advertisers a much richer and deeper understanding of their channel’s performance by fully enabling Google Analytics reporting on their channel as if it were their own site.             More information at YouTube Biz Blog Share [...]

Convertion Central by Google Analytics

Google Analytics has just launched “Central de Conversiones” (Convertion Central) which is a Blog with focus on help users to constant optimize their business. I had and have the honor of being part of this project that is lead by the unstoppable Enrique Quevedo and the tireless Jeanette Haber. Share it! Hide Sites

Video – Avinash in Buenos Aires (Argentina)

The last 18th of march Avinash was giving a presentation in Buenos Aires, Argentina. A must see… Share it! Hide Sites

Google Code – All you need to know about Google Analytics

 Google has launched a site focused on providing support to those needing measuring their sites in a more sofisiticated way.  What can you find in Google Code? Lot of information about how to implement custom Analytics Installation on your site like “Change the longevity of your marketing campaigns“, “add a new search engine” to the list of [...]

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