White Paper IV – Social Networks in Latin America – Second Part
Social Networks in Latam (Second part)
According comScore estimations- March 2008 – the number of internet users in the 5 major countries of the region (Argentina, Brazil, Chile, Colombia and Mexico) are 47.5 million. If we also consider the Internet users in Puerto Rico and US Hispanics the number reach the 67.5 million.
During the month of [...]
White Paper III – Social Networks in Latin America
The Social Networks in Latin America (Download PFD)
The global phenomenon of social networks is landing in Latin America. Techcrunch recently published an article about Sonico describing it as the largest and most unknown social network in the region.
Social networks are the foundation of the Web 2.0 – would be the equivalent of the traditional Web [...]
White Paper II – Planning and Improving Media Campaigns
When working in a media plan one of the main concerns is defining the media mix that guarantees the most effective results.
This White Paper was generated to gives you an overall vision of how using statistics techniques to ensure certain level of success. I hope you find it useful and will be waiting your comments [...]
Amazing interview with Eric Peterson
If you think about Web Analytics, one of the first names comes to your mind is Eric Peterson. Eric is currently Vice President with the Visual Sciences division of web analytics firm, WebSideStory, is the author of several books on web measurement and moderates several popular discussion lists on analytics. He also manages an excellent [...]
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