Analytics 2.0

Much more than just tagging

Setting up your Web Analytics Tool for content analysis

Some Web Analytics tools have offers the possibility of tracking and manipulating information based on the query parameters of the query string. One of the most used functionalities is Internal Search: This is a very useful and extraordinary feature that allows you to track and measure what people is searching at your website. However if your [...]

Information is not an insight itself

I know, you probably read the header and said, I know it is not, however sometimes the obvious it is not that obvious so let’s go for it. Information is just set of data ordered and processed in an specific way that make it relevant for decision making. However the human brain is responsible for [...]

Will Using GA have a negative effect on your Ranking?

I heard hundred of times that Using Google Analytics may affect your raking, did you? I fount this very interesting video from Matt Cutts talking very clear about it. Enjoy it! Share it! Hide Sites

Towards Qualified Analytics Professionals

I always enjoyed my analyst role. The idea of trying to find answers in a mess of data and information sounds incredible challenging to me, it is probably (I guess) like an adventure game or something like that (I’m not a expert gamer so I don’t really know the name of those games ). I’ve [...]

Social Media Metrics Standards – Where is the link between Strategy and Operations?

Fortunately we are moving towards the generation of Standard Metrics for the Social Media Campaigns performance, which is great! but not enough. I’m affraid that we felt once and once again in the same trick. We focus on what it is possible to measure and based on that we select our metrics. It looks like [...]

Integration, where are you?

I’ve been my last two days at Adtech San Francisco and I was very surprised (and not) because  none of the Web Analytics Tools where there. Google was there just with Adwords, Yahoo! had no booth, Omniture had no booth neither, Coremetrics the same. Ok you can say, they are big so they don’t need to be [...]

Analytics Ninjas vs Analytics James Bond

During the last HOWA Buenos Aires Mariano Amartino (one of the most recognized bloggers in the region) was presenting the topic Analytics & Bloggers. He agued that he is not an Analytics expert but just a guy that uses a couple of metrics and a lot of intuition to manage their blogs. Actually I invited [...]

A/B testing or 360 view? “Benefits” is the key

Identifying the type of information we are handling is the base for building decision-making scenarios with an acceptable level of risk. The type of information has nothing to do with the information source. The information source is just a mere “provider” but is not important at all once the information is already in your information [...]

Identifying site interactions, the Key for optimizing

If you would like to optimize your site performance it is key to first identify the interactions that a user could generate on it. To do so you must forget about the holistic vision of systems by the systemic vision (highly recommended to read Peter Senge’s Fifth Discipline). The holistic vision says that in order [...]

“Understanding” – the hardest part of an Analytics Ninja work

One of the critical parts of an Analytics Ninja work is related with the way humans interact. Analytics Ninjas must understand what people need to make decisions and what they don’t. However, this task that seems to be pretty simple, in fact it is not. First of all every human has a different mental model [...]

keep looking »

Suscribirse al Feed

ESPANOL

.

Analytics 2.0 on Facebook

  • Tag Cloud

    Advanced Implementation Analytics 2.0 Analytics Quote Andres Snitcofsky avinash Betazeta blog humor blogs daily quote Email Analytics Email marketing emarketer Google Advertisers Google Analytics Google Analytics Configuration interactive vs tradicional iphone iphone users juan damia Keepcon market research Martin Enriquez mobile advertising New Indextools New Yahoo Web Analytics online market Popego Quote of the day Red Innova Santiago Siri Search Engine Industry Search Geek Setting up Google Analytics Social Media social media metrics Socialmetrix Startups Competition Top Ten Advertisers Web Analytics Web Analytics Association web analytics day why blogging Y!WA 9.5 Yahoo! Web Analytics Yahoo Web Analytics 9.5

  • Archives

  • Log in / Register

    • .