Analytics 2.0

Much more than just tagging

A/B testing or 360 view? “Benefits” is the key

Identifying the type of information we are handling is the base for building decision-making scenarios with an acceptable level of risk. The type of information has nothing to do with the information source. The information source is just a mere “provider” but is not important at all once the information is already in your [...]

Identifying site interactions, the Key for optimizing

If you would like to optimize your site performance it is key to first identify the interactions that a user could generate on it. To do so you must forget about the holistic vision of systems by the systemic vision (highly recommended to read Peter Senge’s Fifth Discipline). The holistic vision says that in order [...]

“Understanding” – the hardest part of an Analytics Ninja work

One of the critical parts of an Analytics Ninja work is related with the way humans interact. Analytics Ninjas must understand what people need to make decisions and what they don’t. However, this task that seems to be pretty simple, in fact it is not.
First of all every human has a different mental model which [...]

We keep re defining the Email Marketing Funnel

In this post (link) I’ve presented my vision about how should be taken considered the forwards in an email marketing campaign.
Why is this approach important? Because it gives you a very realistic vision about where do you have the constrain into your system (email marketing campaign). Forwards and “tell a friend” are to channels [...]

FIN Concept – Free is nothing

“I implemented Google Analytics because is free” is one of the most trite phrases this days in the Internet Industry and let me introduce you the FIN Concept…Free is Nothing.

Do you thing that Google Analytics or Yahoo! Web Analytics or any other tool is free just because your don’t have to pay for them? That [...]

One of the first copies of Avinash’s Analytics 2.0 Book

I would like to thanks Avinash for sending me one of the first copies of his new book Analytics 2.0. I started reading it and looks really good (give me some time and I’ll post about it). Thanks Avinash you made my day!!!

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Email Marketing Benchmarks – Open Rate, Click Rate, unsubscribe and more

Here I leave you some interesting Charts from the eMarketer note called “Who is Most Engaged with E-Mail?”, can we generate clusters based on the different Web Mails to optimize ROI? Even when a Web Mail is just a Web Mail and using one or the other seems to be just a casual decision, they [...]

Re Defining the Email marketing Funnel

The Email marketing funnels are being changing during last years. The most commonly used is the following:
 

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Is there such thing as a Website?

During my last presentation at the Web Analytics Day I asked the attendees “What is a Website”? and just one or two persons where able to hardly answer. This is not weird, it is based on the way humans learn. We tend to learn things just once and then we just repeat what we’ve learnt. [...]

Implement Google Analytics in Flash

Do you have a Site in flash and are having trouble with the Google Analytics implementation? Here I leave you an interesting video. Enjoy it.

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