<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Analytics 2.0 &#187; Analytics 2.0</title>
	<atom:link href="http://www.analytics20.org/category/web-analytics/analytics-20/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.analytics20.org</link>
	<description>Much more than just tagging</description>
	<lastBuildDate>Tue, 17 Jan 2012 14:59:52 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Standard and non-standard metrics</title>
		<link>http://www.analytics20.org/web-analytics/standard-and-non-standard-metrics-2/</link>
		<comments>http://www.analytics20.org/web-analytics/standard-and-non-standard-metrics-2/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 14:59:52 +0000</pubDate>
		<dc:creator>Juan Manuel Damia</dc:creator>
				<category><![CDATA[Analytics 2.0]]></category>
		<category><![CDATA[Meta-Analytics]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Web Analytics Association]]></category>

		<guid isPermaLink="false">http://www.analytics20.org/?p=1445</guid>
		<description><![CDATA[If you are reading this blog you probably know metrics like Unique Visitors, Visit, Pageview, etc. Those metrics are Standard metrics, which means that the way those metrics are being measured is based on a definition made by a recognized organization (the Web Analytics Association), allowing comparisons among different projects. Actually when someone tells you [...]]]></description>
		<wfw:commentRss>http://www.analytics20.org/web-analytics/standard-and-non-standard-metrics-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dad is back and will lift your conversions</title>
		<link>http://www.analytics20.org/web-analytics/dad-is-back-and-will-lift-your-conversions/</link>
		<comments>http://www.analytics20.org/web-analytics/dad-is-back-and-will-lift-your-conversions/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 15:04:50 +0000</pubDate>
		<dc:creator>Juan Manuel Damia</dc:creator>
				<category><![CDATA[Analytics 2.0]]></category>
		<category><![CDATA[Meta-Analytics]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.analytics20.org/?p=1439</guid>
		<description><![CDATA[It&#8217;s seems like nothing changed for so many years&#8230;take a look at this post &#8220;Desired Advertising – DAD – Is that possible?&#8220; and tell me if it is not actual? It is, and it is for the reason that the base of it it is that advertising should be planned and executed as a service it [...]]]></description>
		<wfw:commentRss>http://www.analytics20.org/web-analytics/dad-is-back-and-will-lift-your-conversions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The value of an smile &#8211; Analytics allows you to counting the uncountable</title>
		<link>http://www.analytics20.org/web-analytics/analytics-20/the-value-of-an-smile-analytics-allows-you-to-counting-the-uncountable/</link>
		<comments>http://www.analytics20.org/web-analytics/analytics-20/the-value-of-an-smile-analytics-allows-you-to-counting-the-uncountable/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 11:17:22 +0000</pubDate>
		<dc:creator>Juan Manuel Damia</dc:creator>
				<category><![CDATA[Analytics 2.0]]></category>
		<category><![CDATA[Meta-Analytics]]></category>

		<guid isPermaLink="false">http://www.analytics20.org/?p=1424</guid>
		<description><![CDATA[If you only read the first sentences you will probably think that this post has nothing to do with Analytics (that may be good for some people, but let&#8217;s think that since this is an Analytics blog, that is something bad), so let me invite you to read the entire post. Ten days ago I [...]]]></description>
		<wfw:commentRss>http://www.analytics20.org/web-analytics/analytics-20/the-value-of-an-smile-analytics-allows-you-to-counting-the-uncountable/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Report your +1 in Google Analytics and Webmasters tools</title>
		<link>http://www.analytics20.org/web-analytics/report-your-1-in-google-analytics-and-webmasters-tools/</link>
		<comments>http://www.analytics20.org/web-analytics/report-your-1-in-google-analytics-and-webmasters-tools/#comments</comments>
		<pubDate>Wed, 06 Jul 2011 13:06:22 +0000</pubDate>
		<dc:creator>Juan Manuel Damia</dc:creator>
				<category><![CDATA[Analytics 2.0]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Google Analytics Configuration]]></category>
		<category><![CDATA[Setting up Google Analytics]]></category>

		<guid isPermaLink="false">http://www.analytics20.org/?p=1346</guid>
		<description><![CDATA[Well, it is great to find out that at least some players in the industry are taken seriously the importance of information integration, the importance of having all the pieces of the puzzle available when creating the decision making scenario. A way to revert the situation displayed in &#8220;Top Performance Metrics&#8220;. Last week Google released [...]]]></description>
		<wfw:commentRss>http://www.analytics20.org/web-analytics/report-your-1-in-google-analytics-and-webmasters-tools/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Objective oriented Scorecard</title>
		<link>http://www.analytics20.org/web-analytics/analytics-20/objective-oriented-scorecard/</link>
		<comments>http://www.analytics20.org/web-analytics/analytics-20/objective-oriented-scorecard/#comments</comments>
		<pubDate>Thu, 09 Jun 2011 11:09:41 +0000</pubDate>
		<dc:creator>Juan Manuel Damia</dc:creator>
				<category><![CDATA[Analytics 2.0]]></category>
		<category><![CDATA[Meta-Analytics]]></category>

		<guid isPermaLink="false">http://www.analytics20.org/?p=1322</guid>
		<description><![CDATA[Scorecards are a semi-standard structured report, supported by proven design methods and automation tools, that can be used by managers to keep track of the execution of activities by the staff within their control and to monitor the consequences arising from these actions (by Wikipedia), and looks like this: &#160; What&#8217;s the problem with that [...]]]></description>
		<wfw:commentRss>http://www.analytics20.org/web-analytics/analytics-20/objective-oriented-scorecard/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web Analytics, Digital Analytics, Online Analytics&#8230;why don&#8217;t we keep it simple?</title>
		<link>http://www.analytics20.org/web-analytics/analytics-20/digital-analytics-online-analytics-web-analytics-why-dont-we-keep-it-simple-2/</link>
		<comments>http://www.analytics20.org/web-analytics/analytics-20/digital-analytics-online-analytics-web-analytics-why-dont-we-keep-it-simple-2/#comments</comments>
		<pubDate>Tue, 24 May 2011 12:11:58 +0000</pubDate>
		<dc:creator>Juan Manuel Damia</dc:creator>
				<category><![CDATA[Analytics 2.0]]></category>
		<category><![CDATA[Meta-Analytics]]></category>

		<guid isPermaLink="false">http://www.analytics20.org/?p=1317</guid>
		<description><![CDATA[Today&#8217;s WebAnalytics industry is discussing about how relevant is today the use of the term &#8220;Web Analytics&#8221;. So the general idea is finding a term that better defines our activity so, some ideas are Online Analytics, Digital Analytics, etc. But before trying to find a new term why don&#8217;t we define the root term, &#8220;Analytics&#8221;. [...]]]></description>
		<wfw:commentRss>http://www.analytics20.org/web-analytics/analytics-20/digital-analytics-online-analytics-web-analytics-why-dont-we-keep-it-simple-2/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>Tell me what&#8217;s your marketing and I&#8217;ll tell you who you are</title>
		<link>http://www.analytics20.org/web-analytics/tell-me-whats-your-marketing-and-ill-tell-you-who-you-are/</link>
		<comments>http://www.analytics20.org/web-analytics/tell-me-whats-your-marketing-and-ill-tell-you-who-you-are/#comments</comments>
		<pubDate>Mon, 16 May 2011 13:00:46 +0000</pubDate>
		<dc:creator>Juan Manuel Damia</dc:creator>
				<category><![CDATA[Analytics 2.0]]></category>
		<category><![CDATA[Meta-Analytics]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[digital analytics]]></category>
		<category><![CDATA[Email Analytics]]></category>
		<category><![CDATA[information integration]]></category>
		<category><![CDATA[measurement strategy]]></category>
		<category><![CDATA[meta analytics]]></category>

		<guid isPermaLink="false">http://www.analytics20.org/?p=1301</guid>
		<description><![CDATA[Traditional Marketing, Digital Marketing, Online Marketing, Direct Marketing, Social Media Marketing and Email Marketing and some of the hundred types of Marketing we hear about. Marketing stands for generating market or demand. So in my opinion there is just one strategy, I mean, that one. A company needs income and benefits to keep on track, [...]]]></description>
		<wfw:commentRss>http://www.analytics20.org/web-analytics/tell-me-whats-your-marketing-and-ill-tell-you-who-you-are/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web Analytics &#8211; The strategy for overcoming the resistant to change</title>
		<link>http://www.analytics20.org/web-analytics/web-analytics-the-strategy-for-overcoming-the-resistant-to-change/</link>
		<comments>http://www.analytics20.org/web-analytics/web-analytics-the-strategy-for-overcoming-the-resistant-to-change/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 11:56:37 +0000</pubDate>
		<dc:creator>Juan Manuel Damia</dc:creator>
				<category><![CDATA[Analytics 2.0]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.analytics20.org/?p=1262</guid>
		<description><![CDATA[If you are in the middle of the process of convincing your boss to begin with the Web Analytics activities you will, as we already talked at my book Meta Analytics, definitely face a lot of troubles trying to make people (not just you boss) overcome the resistance to change. Don&#8217;t you ever underestimate the [...]]]></description>
		<wfw:commentRss>http://www.analytics20.org/web-analytics/web-analytics-the-strategy-for-overcoming-the-resistant-to-change/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Five tips for successful Online Projects</title>
		<link>http://www.analytics20.org/web-analytics/five-tips-for-successful-online-projects/</link>
		<comments>http://www.analytics20.org/web-analytics/five-tips-for-successful-online-projects/#comments</comments>
		<pubDate>Wed, 16 Mar 2011 12:37:23 +0000</pubDate>
		<dc:creator>Juan Manuel Damia</dc:creator>
				<category><![CDATA[Analytics 2.0]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.analytics20.org/?p=1242</guid>
		<description><![CDATA[The Internet projects have a particular complexity, everything is changing constantly. In this kind of environment is very risky to base your decisions for new projects in previous ones since the possibility that the same formula works in this new very unique situation is almost null. Due to the above mentioned situation is normal that [...]]]></description>
		<wfw:commentRss>http://www.analytics20.org/web-analytics/five-tips-for-successful-online-projects/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Analytics is human stuff</title>
		<link>http://www.analytics20.org/web-analytics/analytics-is-human-stuff/</link>
		<comments>http://www.analytics20.org/web-analytics/analytics-is-human-stuff/#comments</comments>
		<pubDate>Fri, 07 Jan 2011 10:47:11 +0000</pubDate>
		<dc:creator>Juan Manuel Damia</dc:creator>
				<category><![CDATA[Analytics 2.0]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.analytics20.org/?p=1215</guid>
		<description><![CDATA[For many year people used to thing that the web analytics practices can become completely automated. If current web analytics solutions are cool, with more r&#38;d vendor will be able to develope a platform that even analyze the info and make some decision based on it. On one hand humans mind was on that direction, [...]]]></description>
		<wfw:commentRss>http://www.analytics20.org/web-analytics/analytics-is-human-stuff/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

