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	<title>Analytics 2.0 &#187; Analytics 2.0</title>
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	<link>http://www.analytics20.org</link>
	<description>Much more than just tagging</description>
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			<item>
		<title>A/B testing or 360 view? &#8220;Benefits&#8221; is the key</title>
		<link>http://www.analytics20.org/web-analytics/ab-testing-or-360-view-benefits-is-the-key/</link>
		<comments>http://www.analytics20.org/web-analytics/ab-testing-or-360-view-benefits-is-the-key/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 14:11:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics 2.0]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.analytics20.org/?p=1029</guid>
		<description><![CDATA[Identifying the type of information we are handling is the base for building decision-making scenarios with an acceptable level of risk.  The type of information has nothing to do with the information source. The information source is just a mere “provider” but is not important at all once the information is already in your [...]]]></description>
		<wfw:commentRss>http://www.analytics20.org/web-analytics/ab-testing-or-360-view-benefits-is-the-key/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Identifying site interactions, the Key for optimizing</title>
		<link>http://www.analytics20.org/web-analytics/analytics-20/identifying-site-interactions-the-key-for-optimizing/</link>
		<comments>http://www.analytics20.org/web-analytics/analytics-20/identifying-site-interactions-the-key-for-optimizing/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 14:21:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics 2.0]]></category>

		<guid isPermaLink="false">http://www.analytics20.org/?p=1015</guid>
		<description><![CDATA[If you would like to optimize your site performance it is key to first identify the interactions that a user could generate on it. To do so you must forget about the holistic vision of systems by the systemic vision (highly recommended to read Peter Senge&#8217;s Fifth Discipline). The holistic vision says that in order [...]]]></description>
		<wfw:commentRss>http://www.analytics20.org/web-analytics/analytics-20/identifying-site-interactions-the-key-for-optimizing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;Understanding&#8221; &#8211; the hardest part of an Analytics Ninja work</title>
		<link>http://www.analytics20.org/web-analytics/understanding-the-hardest-part-of-an-analytics-ninja-work/</link>
		<comments>http://www.analytics20.org/web-analytics/understanding-the-hardest-part-of-an-analytics-ninja-work/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 15:03:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics 2.0]]></category>
		<category><![CDATA[Analytics Tips]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.analytics20.org/?p=1017</guid>
		<description><![CDATA[One of the critical parts of an Analytics Ninja work is related with the way humans interact. Analytics Ninjas must understand what people need to make decisions and what they don&#8217;t. However, this task that seems to be pretty simple, in fact it is not.
First of all every human has a different mental model which [...]]]></description>
		<wfw:commentRss>http://www.analytics20.org/web-analytics/understanding-the-hardest-part-of-an-analytics-ninja-work/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>FIN Concept &#8211; Free is nothing</title>
		<link>http://www.analytics20.org/web-analytics/analytics-20/fin-concept-free-is-nothing/</link>
		<comments>http://www.analytics20.org/web-analytics/analytics-20/fin-concept-free-is-nothing/#comments</comments>
		<pubDate>Fri, 27 Nov 2009 13:37:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics 2.0]]></category>
		<category><![CDATA[Google Analytics]]></category>

		<guid isPermaLink="false">http://www.analytics20.org/?p=982</guid>
		<description><![CDATA[&#8220;I implemented Google Analytics because is free&#8221; is one of the most trite phrases this days in the Internet Industry and let me introduce you the FIN Concept&#8230;Free is Nothing.
































Do you thing that Google Analytics or Yahoo! Web Analytics or any other tool is free just because your don&#8217;t have to pay for them? That [...]]]></description>
		<wfw:commentRss>http://www.analytics20.org/web-analytics/analytics-20/fin-concept-free-is-nothing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>One of the first copies of Avinash&#8217;s Analytics 2.0 Book</title>
		<link>http://www.analytics20.org/web-analytics/analytics-20/one-of-the-first-copies-of-avinash-analytics-2-0-book/</link>
		<comments>http://www.analytics20.org/web-analytics/analytics-20/one-of-the-first-copies-of-avinash-analytics-2-0-book/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 11:10:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics 2.0]]></category>
		<category><![CDATA[avinash]]></category>

		<guid isPermaLink="false">http://www.analytics20.org/?p=964</guid>
		<description><![CDATA[I would like to thanks Avinash for sending me one of the first copies of his new book Analytics 2.0. I started reading it and looks really good (give me some time and I&#8217;ll post about it). Thanks Avinash you made my day!!!



Share it!

















Hide Sites



]]></description>
		<wfw:commentRss>http://www.analytics20.org/web-analytics/analytics-20/one-of-the-first-copies-of-avinash-analytics-2-0-book/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Re Defining the Email marketing Funnel</title>
		<link>http://www.analytics20.org/web-analytics/analytics-20/re-defining-the-email-marketing-funnel/</link>
		<comments>http://www.analytics20.org/web-analytics/analytics-20/re-defining-the-email-marketing-funnel/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 15:05:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics 2.0]]></category>
		<category><![CDATA[Analytics Funnels]]></category>
		<category><![CDATA[Email Analytics]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Funnels]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.analytics20.org/?p=895</guid>
		<description><![CDATA[The Email marketing funnels are being changing during last years. The most commonly used is the following:
 


 
Later people fount out that there is another important metric, mainly with the landing of the called &#8220;viral marketing&#8220;, forwards and/or tell a friend. This new metric added complexity to the funnel and each Analytic Professional opted for a [...]]]></description>
		<wfw:commentRss>http://www.analytics20.org/web-analytics/analytics-20/re-defining-the-email-marketing-funnel/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is there such thing as a Website?</title>
		<link>http://www.analytics20.org/web-analytics/analytics-20/does-exists-something-called-website/</link>
		<comments>http://www.analytics20.org/web-analytics/analytics-20/does-exists-something-called-website/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 20:43:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics 2.0]]></category>

		<guid isPermaLink="false">http://www.analytics20.org/?p=810</guid>
		<description><![CDATA[During my last presentation at the Web Analytics Day I asked the attendees &#8220;What is a Website&#8221;? and just one or two persons where able to hardly answer. This is not weird, it is based on the way humans learn. We tend to learn things just once and then we just repeat what we&#8217;ve learnt. [...]]]></description>
		<wfw:commentRss>http://www.analytics20.org/web-analytics/analytics-20/does-exists-something-called-website/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yahoo! Web Analytics launched its 9.5 version&#8230;sweet!!!</title>
		<link>http://www.analytics20.org/web-analytics/yahoo-web-analytics-launched-its-95-versionsweet/</link>
		<comments>http://www.analytics20.org/web-analytics/yahoo-web-analytics-launched-its-95-versionsweet/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 14:06:12 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Analytics 2.0]]></category>
		<category><![CDATA[Analytics Tips]]></category>
		<category><![CDATA[Online Media News]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.analytics20.org/?p=693</guid>
		<description><![CDATA[Yahoo! Web Analytics (#YWA) has launched its 9.5 version. Among the new features you will find:


- New Demographic Dimensions
- New Psychographic Dimensions
- New Charting Capabilities
- New Path Analysis
- New Negative-Segmentation opportunities
- New version 5 tracking code 
- Native PDF export.
- Use up to 50 actions (goals).
- Introduction of 38 custom fields.
It is important to point out [...]]]></description>
		<wfw:commentRss>http://www.analytics20.org/web-analytics/yahoo-web-analytics-launched-its-95-versionsweet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The UP launches a Hands on Online Advertising Program</title>
		<link>http://www.analytics20.org/web-analytics/the-up-launches-a-hands-on-online-advertising-program/</link>
		<comments>http://www.analytics20.org/web-analytics/the-up-launches-a-hands-on-online-advertising-program/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 14:01:47 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Analytics 2.0]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Online Media News]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.analytics20.org/?p=678</guid>
		<description><![CDATA[The Graduate School of Business from the &#8220;Universidad de Palermo&#8221; launches the first &#8220;Hands On&#8221; Online Advertising Program in Latinamerica.

The program aims to provide participants with all knowledge and tools available to promote a website.
With a strong practical approach, the classes will be performed applying theory with examples in real time.
I&#8217;m so glad of being [...]]]></description>
		<wfw:commentRss>http://www.analytics20.org/web-analytics/the-up-launches-a-hands-on-online-advertising-program/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Web Analytics Association voting period is open!!!</title>
		<link>http://www.analytics20.org/web-analytics/the-web-analytics-association-voting-period-is-open/</link>
		<comments>http://www.analytics20.org/web-analytics/the-web-analytics-association-voting-period-is-open/#comments</comments>
		<pubDate>Fri, 27 Mar 2009 17:36:13 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Analytics 2.0]]></category>
		<category><![CDATA[Consumer behavior]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Quote of the day]]></category>
		<category><![CDATA[Technologic tips]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[our news]]></category>

		<guid isPermaLink="false">http://www.analytics20.org/?p=667</guid>
		<description><![CDATA[The voting period for the WAA Board of Directors election is finally open. All voting members should have received a email from the Vote Administrator, username and password to the online ballot. If you have not received yours, please contact Lindsay De Santis for the details. The vote closes April 10, 2009.
Whether I get elected [...]]]></description>
		<wfw:commentRss>http://www.analytics20.org/web-analytics/the-web-analytics-association-voting-period-is-open/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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