Analytics 2.0

Much more than just tagging

When your traffic meet the users

I’ve tested or at least investigate almost every web analytics tools, both log file analyzers and Page Tagging. I love to see how this companies are focus on improving front end stuff, or adding 3000 different reports (most of them doesn’t fit your needs), but none is focus on what I think really matters in [...]

Social Network analysis

Social networks have an exponential effect, this is because of the cicle built from the relationship between people, people generate content and other people looks for that content and generate another content and so on. Share it! Hide Sites

Social Shopping

Social networking + viral marketing = e-commerce revenue. There is no doubt that social networks are the 2006 stars in internet. The New York Times reported this month on a new hybrid of social networking and e-commerce called “social shopping.” The article listed ThisNext, Kaboodle, Wists and StyleHive as examples. Share it! Hide Sites

Social revolution, social networks

A social network is a social structure made of nodes which are generally individuals or organizations. It indicates the ways in which they are connected through various social familiarities ranging from casual acquaintance to close familial bonds. Some history The first social networking website was Classmates.com, which began in 1995. Share it! Hide Sites

Why to take less when yahoo is best

Why to take less when yahoo is best was one of the first Pepsi´s slogans referring to their bigger bottle (in comparison to Coca Cola´s smaller bottle). Yesterday I´ve received the Yahoo Conversion Newsletter talking about something really similar to what I´ve called some posts ago DAD or Desired Advertising. I guess is a great [...]

Viral bucks in viral vehicles

If we analyze the business history, nothing generates more impact and bring clients to a brand than word of mouth. This decade something empowered this concept and let it became the new advertising star, and that’s Internet. Share it! Hide Sites

Desired Advertising – DAD – Is that possible?

These days everybody is talking about the different types of online advertising, which one generates more clicks or generate a better conversion rates. Today’s online advertising it’s turning pretty much complicated but the conversion rates are increasing very slowly or even not increasing at all. So, how much work is necessary to push the conversion [...]

What’s the Buzz Behind Behavioral Advertising?

Behavioral advertising has been getting plenty of attention lately for being the next big thing since the advent of contextual advertising. Why are search marketers so excited? Recent studies have shown that behavioral advertising converts better than contextual ad targeting. But there is some confusion about what behavioral advertising is, and particularly, what it isn’t. [...]

IT Phone Home

Have you ever thought about why, if you want to call someone, you call him on his home phone? I mean, isn’t it kind of ridiculous to call a communal place when you are looking for a specific person? If I need to call someone I just dial his cell phone number, and most of [...]

What’s a Latino?

Everyone is talking about Latinos these days, but what exactly is a Latino? If there is one thing that we all know it’s that not all Latinos have similar cultures and behaviors. But just how similar are all Latinos? Is it possible to treat them all as one market segment? The first thing that comes [...]

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