What makes the people immigrate to the United States? Why does a person agree to leave their country, family, friends, memories and even their history? What are they looking for? Is it all about money, future, or something else?

Emigration is always hard, period, and for that reason I find it highly interesting to think about the reasons why people decide to leave everything behind just for an objective. Continue reading →

Normally people form different cultures think they are able to handle a negotiation with a different culture counterpart. When I was living in Germany finded out that negotiating with people from a different culture is so much hard than what we normally think. Continue reading →

We never have enough time. It’s flying, wasted, or spent. In marketing, we strive to be punctual for meetings and deadlines. So when do we have time to consider time? For culturally sensitive marketers, time is key. When we look to establish an emotional link with a Hispanic consumer, we must consider the elements of culture that control values, thoughts, and behaviors; and time is one of these “dimensions [that] provides the nesting place for archetypes to take root.” Continue reading →