Analytics 2.0

Much more than just tagging

We keep re defining the Email Marketing Funnel

In this post (link) I’ve presented my vision about how should be taken considered the forwards in an email marketing campaign. Why is this approach important? Because it gives you a very realistic vision about where do you have the constrain into your system (email marketing campaign). Forwards and “tell a friend” are to channels [...]

Email Marketing Benchmarks – Open Rate, Click Rate, unsubscribe and more

Here I leave you some interesting Charts from the eMarketer note called “Who is Most Engaged with E-Mail?”, can we generate clusters based on the different Web Mails to optimize ROI? Even when a Web Mail is just a Web Mail and using one or the other seems to be just a casual decision, they [...]

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