Analytics 2.0

Much more than just tagging

We keep re defining the Email Marketing Funnel

In this post (link) I’ve presented my vision about how should be taken considered the forwards in an email marketing campaign. Why is this approach important? Because it gives you a very realistic vision about where do you have the constrain into your system (email marketing campaign). Forwards and “tell a friend” are to channels [...]

FIN Concept – Free is nothing

“I implemented Google Analytics because is free” is one of the most trite phrases this days in the Internet Industry and let me introduce you the FIN Concept…Free is Nothing. Do you thing that Google Analytics or Yahoo! Web Analytics or any other tool is free just because your don’t have to pay for them? [...]

One of the first copies of Avinash’s Analytics 2.0 Book

I would like to thanks Avinash for sending me one of the first copies of his new book Analytics 2.0. I started reading it and looks really good (give me some time and I’ll post about it). Thanks Avinash you made my day!!! Share it! Hide Sites

Email Marketing Benchmarks – Open Rate, Click Rate, unsubscribe and more

Here I leave you some interesting Charts from the eMarketer note called “Who is Most Engaged with E-Mail?”, can we generate clusters based on the different Web Mails to optimize ROI? Even when a Web Mail is just a Web Mail and using one or the other seems to be just a casual decision, they [...]

Re Defining the Email marketing Funnel

The Email marketing funnels are being changing during last years. The most commonly used is the following:   Share it! Hide Sites

Is there such thing as a Website?

During my last presentation at the Web Analytics Day I asked the attendees “What is a Website”? and just one or two persons where able to hardly answer. This is not weird, it is based on the way humans learn. We tend to learn things just once and then we just repeat what we’ve learnt. [...]

Implement Google Analytics in Flash

Do you have a Site in flash and are having trouble with the Google Analytics implementation? Here I leave you an interesting video. Enjoy it. Share it! Hide Sites

Convertion Central by Google Analytics

Google Analytics has just launched “Central de Conversiones” (Convertion Central) which is a Blog with focus on help users to constant optimize their business. I had and have the honor of being part of this project that is lead by the unstoppable Enrique Quevedo and the tireless Jeanette Haber. Share it! Hide Sites

Yahoo! Web Analytics launched its 9.5 version…sweet!!!

Yahoo! Web Analytics (#YWA) has launched its 9.5 version. Among the new features you will find: Share it! Hide Sites

WAA Board of Directors 2009 Election Result

The WAA has finally announced the 2009 elected Directors of the Board. I was not elected, something that doesn’t make me feel so happy but I’m very glad of having “on the board” people like: Consultants Anil Batra, Ascentium Stéphane Hamel, Immeria Practitioners Ed Wu, Dell Peter Sanborn, Microsoft Rachel Scotto, Sony Pictures Vendors Alex [...]

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