Archive for the ‘White Papers’ Category

White Paper IV - Social Networks in Latin America - Second Part

Tuesday, May 13th, 2008

Social Networks in Latam (Second part) According comScore estimations- March 2008 - the number of internet users in the 5 major countries of the region (Argentina, Brazil, Chile, Colombia and Mexico) are 47.5 million. If we also consider the Internet users in Puerto Rico and US Hispanics the number reach the ...

White Paper III - Social Networks in Latin America

Tuesday, April 1st, 2008

The Social Networks in Latin America (Download PFD) The global phenomenon of social networks is landing in Latin America. Techcrunch recently published an article about Sonico describing it as the largest and most unknown social network in the region. Social networks are the foundation of the Web 2.0 - would be the ...

White Paper II - Planning and Improving Media Campaigns

Thursday, February 21st, 2008

When working in a media plan one of the main concerns is defining the media mix that guarantees the most effective results. This White Paper was generated to gives you an overall vision of how using statistics techniques to ensure certain level of success. I hope you find it useful and ...