Happy Internet Day!
Posted on | May 17, 2010 | Comments Off
It is incredible how Internet changes our life, leaving aside if it change it for good or for bad, it just change it. Actually it allowed things like the Internet Characters that generate love and hate to millions of people…Happy Internet Day!!! Even with this quality of content, looks like people love more and more the Internet, so…Happy Internet Day!
Integration, where are you?
Posted on | April 22, 2010 | 2 Comments
I’ve been my last two days at Adtech San Francisco and I was very surprised (and not) because none of the Web Analytics Tools where there. Google was there just with Adwords, Yahoo! had no booth, Omniture had no booth neither, Coremetrics the same. Ok you can say, they are big so they don’t need to be there? So, should I think that Adwords is small? You can also say that some of the tools are free and they are part of other business (like Adwords and Google Analytics) and here is when we return to the begining. Information is what makes you generate forecasting scenarios. Without information you are not able to understand what is gonna happen in the future (with and acceptable level of confidence), if you are planning without information from the past then you are just guessing and I’m not sure that guessing could bring you to a acceptable level of confidence.
On the other hand companies like Omniture or Coremetrics where no present there neither, and they charge a lot of money for their services. This has really no explanation to me. I know that were some other analytics events on the region those days, but come on, we (Analytics professionals) are always talking about integration and cannot even share the same space with adveretisers and publishers? Please, is not about Analytics, or Paid Search, Or Organic search, is about Business and businesses require all those things togheter.
So why none of the biggest Web Analytics Companies had no presence? No idea…
Finally there are a lot of new Web Analytics Tools companies all over the world, it was a great opportunity to fill the Web Analytics emptiness left by the other companies… but nothing happened…I’m really confused.
We (Web Analytics professionals) are always saying that clients and agencies are not taking Web Analytics very seriously, but how would they take it seriously if we don’t do it?
Analytics Ninjas vs Analytics James Bond
Posted on | April 5, 2010 | Comments Off
During the last HOWA Buenos Aires Mariano Amartino (one of the most recognized bloggers in the region) was presenting the topic Analytics & Bloggers. He agued that he is not an Analytics expert but just a guy that uses a couple of metrics and a lot of intuition to manage their blogs.
Actually I invited him to challenge us (people working in Analytics). You know, something like “I never used Analytics and I’m very successful”. I had the fantasy that if it is possible to be successful without Analytics then we had a lot to learn from…actually we could even understand why Analytics is not as much developed in this region as it should be.
Mariano’s presentation started and it seemed like he was really accomplishing his objective, he was not talking about Analytics at all…at least he was repeating that he never did Analytics in his life.
Some minutes later Mariano started to give more information about how he managed their projects and… voila! Analytics appeared. Even when he never said “I use/d Analytics” or “I carry on this technique” or what ever else, he begin to mention some activities that are Analytics activities but in an non formal way. Was he lying? I’m sure that he was not. The problem is that there is a lot of people that has an “Analytics Ninja” mind “by defauld”, I call them The Analytics James Bond. They say that they have no idea about Analytics but in fact they are really good Analytics practitioners.
The problem with this profiles is that they are not aware about what they do. Their Analytical mind works automatically, they ask and answer questions in their mind in an almost unconscious way and if you are not aware of what you do, you wont be able to teach other people, ergo the knowledge remains as the Analytics James Bond prisoner.
In my career in the Analytics industry I was face to face with a lot of Analytics James Bond believe me, at a first sight they seemed to be regular civilians but if you talk with them for a while you will get in the fact that they are not. So, stay alert, there are a lot of Analytics James bond trying to leave their knowledge behind bars, you mission is to unmask them and learn!
2010 Board of Directors Elections
Posted on | March 25, 2010 | Comments Off
The next 29th of March the Web Analytics Association will open the electronic ballot for the 2010 Board of Directors Elections. Qualified voting members will receive the electronic ballot via email on Monday, March 29 and will have through Monday, 12 of April to cast their ballot.
I’m so glad to announce that I’m, for third time, one of the candidates. I’m glad not just because it means that we could have a person representing the Latin American Analytics Industry “on Board” but also because working with such amazing people will definitely promote the perfect environment to make Analytics grow at the necessary pace in the region.
On the other hand it’s an honor to be nominated with such great people, take a look at the list:
I’d like to wish all this fabulous people good luck!!!
On the other hand I like to thanks Rob Jackson for his support on this elections (an amazing guy who I admire, @conversion_guru) and Obi Wan Iloro (@old_ben) for the following picture, it’s hilarious!!!
Google Analytics goes for Internet Privacy
Posted on | March 19, 2010 | Comments Off
Google has just launched a plugin focused on prevent browsers of saving information about your navigation behavior. You only need to opt out when you don’t want the browser saving information about you.
Even when it’s true that this feature wont change the life of some of you, it’s a great step towards the Internet Privacy something important for a Enterprise Level Web Analytics Solution.
The Web Analytics Association launches new Web Site!
Posted on | February 26, 2010 | Comments Off
If you are a Web Analytics geek I have great news, at the Web Analytics Association we have just launched the brand new Website with an improved navigation, visual representation and probably the most important improvement, the addition of the member only online community, which gives you:
1- An Improved Member Profile and Directory: Your Member Profile can include memberships in various committees and country groups, links to personal social networking sights, and much more.
2- Ability to Get Involved: Are you interested in joining the Research Committee? The Spain Country Group? Simply go to the Groups section and join us. You will immediately start to receive notices of meetings, have access to the group calendar, group forums, and blogs.
3- Opportunities to Connect with Members: With our new member site, it couldn’t be easier for you to stay connected. The WAA online community gives you the ability to make personal connections with members from around the world through the members only “Networks” and “Connections” you’ll find when logging in.
I would like to personally thanks to all the people that made this possible, Web Analytics Members, Committee chairs, and other volunteers. Special thanks to Stephane Hamel, June Dershewitz, Dani Giandomenico, Andrea Hadley, and Janet Park, for their ongoing work on this project.
A/B testing or 360 view? “Benefits” is the key
Posted on | February 10, 2010 | Comments Off
Identifying the type of information we are handling is the base for building decision-making scenarios with an acceptable level of risk. The type of information has nothing to do with the information source. The information source is just a mere “provider” but is not important at all once the information is already in your information system.
Want to read more? It worth an extra pageview, click here!
Identifying site interactions, the Key for optimizing
Posted on | January 13, 2010 | Comments Off
If you would like to optimize your site performance it is key to first identify the interactions that a user could generate on it. To do so you must forget about the holistic vision of systems by the systemic vision (highly recommended to read Peter Senge’s Fifth Discipline). The holistic vision says that in order to optimize each part of the system you need to optimize each part of the system while the systemic vision says that the important thing is to understanding and optimizing not the parts (or objects) but the interactions and not all the interactions but the one/s that are mainly constraining your website from a higher performance.
If your main website objective (every system must have a MAIN objective) is Sales Conversion, then you must find and understand what interactions that a user may generate could lead to a sale and try to optimize that interaction. When doing that remember to focus just on the main restriction do not spend unnecessary dollars on something that will not result in higher benefits. Think about your website has a pipeline, what must flows through it is your objective (sales, registrations, etc) and nothing else than that, not pageviews, not visits, not comments…just your objective. As much of your objective flows through your structure as much it will perform.
So, go ahead, let’s fall in love with your interactions 
“Understanding” – the hardest part of an Analytics Ninja work
Posted on | January 6, 2010 | Comments Off
One of the critical parts of an Analytics Ninja work is related with the way humans interact. Analytics Ninjas must understand what people need to make decisions and what they don’t. However, this task that seems to be pretty simple, in fact it is not.
First of all every human has a different mental model which process the information in a very particular way. The communication also differs based on gender, man and woman communicate in a very unique way.
Culture is something that pushes the differences among people. People from Argentina process the same information different than someone from the States (look other posts like “What’s a Latino?“, “Analytics, Focused on People?” and “Is time Just money?“.
All the above mentioned differences make our job very complex. Why? Because the first part of an Analytics Professional work is understanding the “System” and you wont be able to do that if you are not able to understand the way people communicate it to you.
So my suggestion is using the kid’s very same technique…the Why? Why? Why? Technique. Normally the less people talk the more they agree. This is usually desvastating…
I Leave you a very interesting video from the Monolog of Mark Gungor called the Tale of Two Brans, enjoy it!!!
Another Internet year – Happy 2010!!!
Posted on | December 28, 2009 | Comments Off
Another year in the digital industry my best wishes for the 2010. I leave you one of the funniest and weird videos ever
Click Here! (can’t believe embed is not allowed)
Have a great and successful 2010!!!
Juan Damia
Search Analytics 2.0
Recent Posts
- Setting up your Web Analytics Tool for content analysis
- Information is not an insight itself
- Will Using GA have a negative effect on your Ranking?
- Towards Qualified Analytics Professionals
- Coremetrics acquired by IBM
- Social Media Metrics Standards – Where is the link between Strategy and Operations?
- Social Media Metrics with Jim Sterne
Recent Comments
- admin on The second Web Analytics Day in Buenos Aires
- admin on Integration, where are you?
- @cristian on Integration, where are you?
- admin on The WAA keep moving forward
- PabloC on The WAA keep moving forward
- admin on The WAA keep moving forward
- Carmen Gerea on The WAA keep moving forward
- admin on The WAA keep moving forward
- Stéphane Hamel on The WAA keep moving forward
- Sebastian Rosenfeld on Measuring “Social Campaigns” with Google Analytics
Categories
- 4Q Survey
- Adtech
- Analytics 2.0
- Analytics Tips
- Consumer behavior
- Coremetrics
- Email Marketing
- Events
- GAAC Summit
- geek humor
- Google Analytics
- Human Behavior
- Interviews
- Mobile Marketing
- Omniture
- Online Advertising
- Online Marketing Day
- Online Media News
- Opinion leaders interviews
- our news
- Quote of the day
- Social Media
- Social Media Analytics Tools
- Tag my ass crew
- Technologic tips
- Uncategorized
- Web Analytcs White Papers
- Web Analytics
- Web Analytics Association
- Web Analytics Books
- Web Analytics Day
- Web Analytics News
- Web Analytics Tools
- Yahoo! Web Analytics
Suscribirse al Feed
ESPANOL
.