Four recommended Web Analytics Books
Posted on | May 26, 2009 | Comments Off
This 2009 I found that people is more interested in Web Analytics than ever before mainly because they are constantly asking me about a good Web Analytics Book, so here I’m leaving a list of SOME of the ones I like best. Read more
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Link Adwords and Analytics in 60 seconds
Posted on | May 26, 2009 | Comments Off
If you need to link your Adwords account to Google Analytics here I leave you a very interesting video.
Don’t hesitate to contact me if you have any doubt.
Are Iphones good for advertising?
Posted on | May 26, 2009 | Comments Off
Today I received the eMarketer Newsletter with a very interesting note about the advertising consumption behavior of Iphone Users against non-iphone users. The note is based on a Brightkite, Inc. and Gfk NOP study.
Implement Google Analytics in Flash
Posted on | May 25, 2009 | Comments Off
Do you have a Site in flash and are having trouble with the Google Analytics implementation? Here I leave you an interesting video. Enjoy it.
Interactive vs Traditional Marketing ROI and the winner is…
Posted on | May 23, 2009 | Comments Off
Sometimes Online Marketers don’t understand budgets are still much higher in offline advertising than Online Advertising. Emarketer carried on a very interesting research that surprised me at the same time that helped me understand the above mentioned situation.
This chart shows that Read more
YouTube Integrated Google Analytics on brand channels!
Posted on | May 22, 2009 | Comments Off
Yesterday the Youtube Business blog announced that they integrated Google Analytics with YouTube brand channels. This will give partners and advertisers a much richer and deeper understanding of their channel’s performance by fully enabling Google Analytics reporting on their channel as if it were their own site.
More information at YouTube Biz Blog
Convertion Central by Google Analytics
Posted on | May 22, 2009 | Comments Off
Google Analytics has just launched “Central de Conversiones” (Convertion Central) which is a Blog with focus on help users to constant optimize their business.
I had and have the honor of being part of this project that is lead by the unstoppable Enrique Quevedo and the tireless Jeanette Haber. Read more
Yahoo! Web Analytics launched its 9.5 version…sweet!!!
Posted on | April 28, 2009 | Comments Off
Yahoo! Web Analytics (#YWA) has launched its 9.5 version. Among the new features you will find:
WAA Board of Directors 2009 Election Result
Posted on | April 15, 2009 | Comments Off
The WAA has finally announced the 2009 elected Directors of the Board. I was not elected, something that doesn’t make me feel so happy but I’m very glad of having “on the board” people like:
Consultants
Anil Batra, Ascentium
Stéphane Hamel, Immeria
Practitioners
Ed Wu, Dell
Peter Sanborn, Microsoft
Rachel Scotto, Sony Pictures
Vendors
Alex Yoder, WebTrends
Matthew Langie, Omniture
Congratulations to all of them, I have no doubt they will do it great!!!
The UP launches a Hands on Online Advertising Program
Posted on | April 3, 2009 | Comments Off
The Graduate School of Business from the “Universidad de Palermo” launches the first “Hands On” Online Advertising Program in Latinamerica.
The program aims to provide participants with all knowledge and tools available to promote a website.
With a strong practical approach, the classes will be performed applying theory with examples in real time.
I’m so glad of being part of this program for two reasons. First because it was developed having in mind that “if you can’t measure it you can’t manage it”. So we can say that Analytics crosses the program across every different module.
The second reason is because as you know I love the “Hands On” learning model and this program was completely developed with that model in mind as you can see in the list of people in charge of the different modules: Read more
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