Analytics 2.0

Much more than just tagging

One of the first copies of Avinash’s Analytics 2.0 Book

Posted on | October 30, 2009 | Comments Off

I would like to thanks Avinash for sending me one of the first copies of his new book Analytics 2.0. I started reading it and looks really good (give me some time and I’ll post about it). Thanks Avinash you made my day!!!

P2100136

Juan Damia with Avinash's Analytics 2.0

Category: Analytics 2.0

Avinash Kashik the Maradona of Analytics

Posted on | October 23, 2009 | Comments Off

During the GAAC Summit at Mountain View offices I delivered the Argentina Soccer Team Jersey that Intellignos customize for Avinash Kaushik. Take a look at the picture

Avinash Argentina Custom Jersey

Avinash Argentina Custom Jersey

Avinash twitted another picture under “A custom football jersey & a book: 2 gifts I got today that brought happiness”

Category: GAAC Summit

Analytics 2.0 – Quote of the day

Posted on | October 23, 2009 | Comments Off

The less people talk the more they agree. This is usually desvastating…(Juan M. Damia)

Category: Quote of the day

Google Analytics is pedal to the metal

Posted on | October 20, 2009 | Comments Off

Today Google has announced a bunch of new an very interesting features under the “Powerful, Flexible and Intelligent” motto . Take a look at it I’ll be brief:

1- Up to 20 goals:

2- Setup goals by time spent or Pageviews/visit.

Want to read more? It worth an extra pageview, click here!

Category: Google Analytics

Tag my ass crew, come to the dark side ;-)

Posted on | September 30, 2009 | Comments Off

Do you have a Tag my ass t-shirt, do you agree that Analytics is “much more than just tagging”, then send us your picture with the t-shirt on and come to the dark side ;-) .

Category: Tag my ass crew

How to select the Web Analytics Tool that Fit best your needs

Posted on | September 28, 2009 | Comments Off

Today we have dozens Web Analytics tools to choose from, some of them are completely free and some others are free if you use less than a limited quantity of pageviews (I’m sure that most of you don’t reach that quantity). The broad range of Web Analytics tools represents a complication in decision making for most of people so they come to me normally with the same question “What is the best tool for X amount of money” or when the question cames from a Corporation they go “What is the best Web Analytics tool in the world, I don’t care the cost, I want it now”. If I follow Jim Sterne’s answers I should answer “Yes”. Now serious, any of you have a very particular need or set of needs so the best tool depend in the one that satisfies your requirements best. Want to read more? It worth an extra pageview, click here!

Category: Web Analytics Tools

What’s behind the Omniture Acquisition by Adobe?

Posted on | September 16, 2009 | Comments Off

Yesterday Adobe has published that they entered into a definitive agreement for Adobe to acquire Omniture in a transaction valued at something like 1.8 billon dollars (fully diluted equity-value basis), with a valuation of 21.5 dollars per share in cash.

After reading this announcement lot of things came into my mind and after analyzing for a while I think that things are getting clear to me.

Remember the following graph from this post?

Well apparently I was right, free tools are getting smarter, no doubt about that and paid tools are working harder to add enough value for making their prices look fair. So, why is Omniture selling their business? Well two things come into my mind. First is that they were investing a lot of money last years in their platform and in my opinion (and apparently in lot of people opinion) they never demonstrated that their solution worth the asked price and their resulting in a market share contraction. On the other hand, why is Adobe to acquire this company from that particular business? Well, I have no doubt about they will announce something like “the solution to the headaches of the Flash sites developers” or “measure your Flash websites is easier than never before” but my perception the acquisition is not really related to a Flash Site measurement improvement. In my opinion you can find the answer of this “move” into two keywords [finance] and [stock market] ;-) . Come on boys…what’s behind this acquisition?

Category: Omniture

Email Marketing Benchmarks – Open Rate, Click Rate, unsubscribe and more

Posted on | September 9, 2009 | Comments Off

Here I leave you some interesting Charts from the eMarketer note called “Who is Most Engaged with E-Mail?”, can we generate clusters based on the different Web Mails to optimize ROI? Even when a Web Mail is just a Web Mail and using one or the other seems to be just a casual decision, they behave really different regarding Open Rate, Click Rate, Soft and Hard Bounce rate, Abouse, Unsubscribe, etc. Lets take a look.

Want to read more? It worth an extra pageview, click here!

Category: Email Marketing

Rap Battle – IM A RIGHT CLICKA, IM AN IBOOK FLIPPA.

Posted on | September 8, 2009 | Comments Off

 IM A RIGHT CLICKA, IM AN IBOOK FLIPPA, Surf Safari or Surf on IE, Macs and PCs, no fight get Bigga.

Category: geek humor

Measuring “Social Campaigns” with Google Analytics

Posted on | August 28, 2009 | 1 Comment

If you are already generating Social Campaigns or are just beginning I recommend you to track them so you can folllow the “plan-action-measure” improving Cycle.

Some of you have probably very interesting projects but are not experts in programing or coding and normally avoid this kind of post. Don’t do that! This process is really simple and extremely usefull…give me just five minutes and I’ll show you.

1- Once you have planned your Social Campaign (links with interesting content in Facebook, twitter, Orkut, Sonico, MySpace, Hi5, or any other) you will need to define the Source, Medium and Campaign name (if you are generating multiple links in the same “post” then you can use the variable Content as well).

Source: It is the source of traffic you will be activating, in this case Facebook, Twitter, etc…

Medium: Is the type of advertising like cpc, banner, email or in this case “Social”

Campaign Name: Is the name you use for any particular campaign, lets say “facebook_test_analytics2.0″.

Campaign Content: If you are using multiple links give a particular name to each them so you can recognize which is generating you better performance.

2- Go to Google URL Builder Tool: Once there fill each of the above mentioned fields as in the following example.

google_url_builder_tool

 

The field in green must contains the landing page URL, in red the tracking variables (Source, Medium, Content, Name). Then generate URL (in blue). The result is a URL that contains your landing page URL followed by “?” and each of the variables concatenated with “&” as follows.

http://www.analytics20.org/about-analytics-20-model/?utm_source=facebook&utm_medium=social&utm_content=link_anchor&utm_campaign=analytics_20_model

Then use that link in the properly source to populate your content wait some hours and voila! you are already measuring your social campaign…pretty simple huh? 

Category: Google Analytics, Social Media
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