Analytics 2.0

Much more than just tagging

FAQ from Google Analytics new features

Posted on | December 17, 2009 | Comments Off

Last month Enrique Quevedo invited us (The Intellignos Team) to present with them the new GA Features to the top Clients in Buenos Aires.

Want to read more? It worth an extra pageview, click here!

Category: Google Analytics

We keep re defining the Email Marketing Funnel

Posted on | December 9, 2009 | Comments Off

In this post (link) I’ve presented my vision about how should be taken considered the forwards in an email marketing campaign.
Why is this approach important? Because it gives you a very realistic vision about where do you have the constrain into your system (email marketing campaign). Forwards and “tell a friend” are to channels that must be considered to broaden the base of the pyramid (sends). Why? Because if you can reach 10 people each of them can reach some others and those others can reach another ones with one main advantage. They know those people and know what may interest them and what may not.
Several years ago (depending on the region or country) people use to buy their stuff in small shops where the sales person use to remember what could interest to the buyer and what not increasing the sales chances.
When the small shop switched to a big retail chain what was not possible anymore because it was not only one or two sales people but hundreds and instead of 20 clients each sales person should remember about 200 hundred of them. This situation pushed the creation of the CRM with the uses of computers. The CRM systems allow that each one of the sales people have information in real time about each of the hundred, thousand or million clients.
Email marketing is part and uses most of the CRM techniques making possible reaching a huge quantity of people in an effective way, which is great.
Now, probably you can be even more effective if you think each of the people you send email as the old sales person which have a few (but well) known clients and know what may need each of them in each particular moment. If you focus on that part of the process you will increase the base of your pyramid but with one different, those new “Sent” will perform better than the previous ones.
So what I would like to share with you in this post is the core part of this approach…how to identify the RCR on you email blast.
Where:
- Reach = MC + VC
- Broaden rate = VC / Reach
- VC quality factor = (VC Conversions/forwards)
(MC Conversions/sent)

In the post “Re Defining the Email Marketing Funnel” I’ve presented my vision about how should be taken considered the forwards in an email marketing campaign.

Why is this approach important? Because it gives you a very realistic vision about where do you have the constrain into your system (email marketing campaign). Forwards and “tell a friend” are channels that must be considered to broaden the base of the pyramid (sends). Why? Because if you can reach 10 people, each of them can reach some others and those others can reach another ones with one main advantage. They know those people, what they like and what they not.

Several years ago (depending on the region or country) people use to buy their stuff in small shops where the sales person use to remember what could interest to the buyer and what not, increasing the sales chances.

When the small shop switched to a big retail chain that was not possible anymore because Want to read more? It worth an extra pageview, click here!

Category: Email Marketing

FIN Concept – Free is nothing

Posted on | November 27, 2009 | Comments Off

“I implemented Google Analytics because is free” is one of the most trite phrases this days in the Internet Industry and let me introduce you the FIN Concept…Free is Nothing.

Do you thing that Google Analytics or Yahoo! Web Analytics or any other tool is free just because your don’t have to pay for them? That is not correct and I’ll show you why… Want to read more? It worth an extra pageview, click here!

Category: Analytics 2.0

The WAA keep moving forward

Posted on | November 6, 2009 | 6 Comments

Today is a very important day in my life since, thanks to the Web Analytics Association, I’m the new (and FIRST!) “Coordinador Regional para Hispanoamerica“. This decision is part of the WAA Globalization Strategy leaded by the tireless René Dechamps Otamendi (Globalization Chair at WAA) .

Since today I’ll be working in the Hispanic Latam WAA expansion strategy which will be resulting (I hope so!!!) in a better industry for all of us. It gonna be a challenge that I’ll really enjoy it!!!

I would like to thanks the Board of Directors and It’s Chairman Jim Sterne for supporting me and of course to René Dechamps Otamendi…YOU ROCK!!!

Category: Web Analytics Association

Comscore to Acquire Certifica

Posted on | October 30, 2009 | Comments Off

Yesterday Comscore posted a press release with the following highlight “Comscore to acquire Certifica, a leading provider of Real Time Web Measurement and Digital Marketing technology solutions in Latin America“. On it Comscore explains that the objective of this acquisition is to jump Latin American market entrance barriers.

Even when at a first sight it is not really easy to understand this acquisition (at least for me), is a way to buy a list of high qualified leads in the region. Actually if I have to sell Comscore products I would definitely visit Certifica’s clients.

I keep thinking about this acquisition…by now…Congratulations Alejandro Fosk and Comscore!!!

Category: Web Analytics News

One of the first copies of Avinash’s Analytics 2.0 Book

Posted on | October 30, 2009 | Comments Off

I would like to thanks Avinash for sending me one of the first copies of his new book Analytics 2.0. I started reading it and looks really good (give me some time and I’ll post about it). Thanks Avinash you made my day!!!

P2100136

Juan Damia with Avinash's Analytics 2.0

Category: Analytics 2.0

Avinash Kashik the Maradona of Analytics

Posted on | October 23, 2009 | Comments Off

During the GAAC Summit at Mountain View offices I delivered the Argentina Soccer Team Jersey that Intellignos customize for Avinash Kaushik. Take a look at the picture

Avinash Argentina Custom Jersey

Avinash Argentina Custom Jersey

Avinash twitted another picture under “A custom football jersey & a book: 2 gifts I got today that brought happiness”

Category: GAAC Summit

Analytics 2.0 – Quote of the day

Posted on | October 23, 2009 | Comments Off

The less people talk the more they agree. This is usually desvastating…(Juan M. Damia)

Category: Quote of the day

Google Analytics is pedal to the metal

Posted on | October 20, 2009 | Comments Off

Today Google has announced a bunch of new an very interesting features under the “Powerful, Flexible and Intelligent” motto . Take a look at it I’ll be brief:

1- Up to 20 goals:

2- Setup goals by time spent or Pageviews/visit.

Want to read more? It worth an extra pageview, click here!

Category: Google Analytics

Tag my ass crew, come to the dark side ;-)

Posted on | September 30, 2009 | Comments Off

Do you have a Tag my ass t-shirt, do you agree that Analytics is “much more than just tagging”, then send us your picture with the t-shirt on and come to the dark side ;-) .

Category: Tag my ass crew
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