Analytics 2.0

Much more than just tagging

Quote of the day

Posted on | August 25, 2009 | Comments Off

Intelligence is nothing but properly applied passion (Juan Damia)

Category: Quote of the day

Re Defining the Email marketing Funnel

Posted on | August 13, 2009 | Comments Off

The Email marketing funnels are being changing during last years. The most commonly used is the following:

 

email_funnel_regular Want to read more? It worth an extra pageview, click here!

Category: Analytics 2.0

Yahoo! Web Analytics Consultant Network is on the road

Posted on | July 29, 2009 | 2 Comments

Today Dennis has announced that Yahoo! launched the Yahoo! Web Analytics Consultant Network which is a network of third party companies with expertise in deriving insight from Web Analytics AND deploying Yahoo! Web Analytics in particular.

YWA! Consultants are able to (in Dennis words ;-) ):

  • Yahoo! Web Analytics FREE account creation rights (This is sexy eh?)
  • Listing on Yahoo!’s Consultant Network web page
  • Potential client referrals from the Yahoo! Sales team
  • Exclusive “Yahoo! Web Analytics Consultant Network” icon for display on your website
  • Premium levels of technical support and access to a partner portal
  • Access to an exclusive YWACN forum to share ideas and technical tips with other top analysts worldwide
  • Unique opportunities to work with Yahoo! to provide trainings, books and speaking engagement

To be a Consultant your company should really excel in the field of web analytics and truly are one of those consultancies that help derive actionable insights from web analytics for your customers. I’m proud to announce that Intellignos (my company and legacy Indextools Strategic Alliance Partner) was selected as a Y!WACN which represents a thumbs up from Dennis and the Y!WA Team (And specially thanks to Victor Vega ;-) ).

Category: Yahoo! Web Analytics

Twitter Secrets revealed by a Hacker

Posted on | July 16, 2009 | 1 Comment

Yesterday Techcrunch published a post with Twitter Internal information that “a hacker” send them to analyze. Later on Evan Williams (de Twitter) confirmed the attack to Techcrunch.

Today I’ve received that information in the eMarketer newsletter. Snoop here ;-) Want to read more? It worth an extra pageview, click here!

Category: Twitter

Online Advertising – The Darling in times of crisis

Posted on | July 15, 2009 | Comments Off

Yesterday the newspaper El Cronista from Argentina posted my note about Online Advertising in times of crisis. It’s in spanish so it is a great opportunity to practice your spanish ;-)

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Category: Online Advertising

Google Analytics Setup for dummies

Posted on | July 13, 2009 | Comments Off

If you are about to implement Google Analytics in your site or blog or you did it but  you are not sure if you did it well here you have a detailed explanation about what do you have to configure and why at “Edit Profile Information“.

Once you click on Edit you will be driven to the following page. Want to read more? It worth an extra pageview, click here!

Category: Google Analytics

Is there such thing as a Website?

Posted on | July 6, 2009 | Comments Off

During my last presentation at the Web Analytics Day I asked the attendees “What is a Website”? and just one or two persons where able to hardly answer. This is not weird, it is based on the way humans learn. We tend to learn things just once and then we just repeat what we’ve learnt. So when we think we know something we just stop asking “why” and the learning process is done. That represents a very danger behavior when the learnt knowledge is not so.

In this case nobody asked themselves what a website is because everybody thought they knew it…until someone (me) ask it and they finds out that there is no answer on their mouth ;-) .

The answers of my question was “There is nothing called website per se” it depend on how you define it. I mean, it could be:
1- A domain with a single page.
2- A domain with several pages.
3- Several domains with a single page.
4- Several domains with multiple pages.
5- Several domains and/or domains with single or multiple pages.

So my concern is, how would you be able to implement you analytics tool when you don’t even know what your website is ;-) …you wouldn’t and that’s the point. So…do you already know what your website is?
For more information you can download the presentation much more than just tagging

Category: Analytics 2.0

The second Web Analytics Day in Buenos Aires

Posted on | June 28, 2009 | Comments Off

The last Thursday was the second Web Analytics Day in Buenos Aires. It is incredible how the Web Analytics Industry is growing in our Region. The event received about 200 people with different background interested in Web Analytics.

I would like to specially thanks Marie-Ann Gauly, Enrique Quevedo (from Google) for inviting me as one of the four Speakers. Also to Mariana Anselmucci (from Mazalan) for the exquisite organization, it couldn’t be better.

You are invited to download the presentation “Web Analytics is more than just tagging” from here (Just in spanish).

Category: Web Analytics Day

Socialmetrix got an special nomination at the Red Innova Startups competition

Posted on | June 19, 2009 | Comments Off

I’m so glad to tell you that yesterday Socialmetrix (project in which I’m working for about 1,5 years with Martin, Sebas and Gus) had been nominated as one of the best Iberoamerican Startups. This recognition is extremely important to us since it is a”thumbs up” to our project from the most recognized people in this field like Alejandro K. Mashad, Executive Director at Endeavor Argentina (Presidente of the Jury); Manuel Silva, Coporative Innovation at  BBVA; Juan Manuel Casco Nieto, Director of the Innovation Area at Caja Madrid; Pedro Iniesta, Innovation Director at Telefónica Latinoamérica; Pamela Hartigan, Skoll Centre Director for Social Entrepreneurship, Said Business School – University of Oxford; Rodolfo Lara, Head of Technology Pioneers and Knowledge Integration, World Economic Forum; Damián Voltes, CEO, Patagonia Ventures. 

Congratulations to the first three Startups!!! Its great to know that Latin America is awake ;-)

1- Keepcon from Argentina.

2- Popego from Argentina.

3- Betazeta from Chile.

Here I leave you some pictures I took from Lord Jerome.

Category: Events

SocialMetrix.com – One of the Red Innova Startup Competition’s Finalists

Posted on | June 11, 2009 | Comments Off

                                

 

Its been almost two years since we (the SocialMetrix founders) talked for first time about developing a reporting platform based on what people are saying on the Internet.

It was a long road until today. Things where normally different of what we were thinking and contingency plans became part of our normal planning but what never chanced in all this time was the final objective and our passion.

Today, I’m very glad to announce that SocialMetrix is finalist at the Red Innova Startups contest. This gave us the necessary breath to keep pushing SocialMetrix to the place we’ve imagined from the first time.

I would like to thanks Red Innova for the opportunity that gave us.

I would also like to thanks the other people that make this Company come true with functional products and clients. Martin (Enriquez) the guy that always said “It is possible”, Sebastian (Rosenfeld) one of the most pragmatic and passionate guys I’ve ever meet and Gustavo (Arjones), a f…ing brilliant mind.

My best wishes to the rest of the participants, I know some of them (like Santiago Siri) and they are amazing. Good luck!

Category: Social Media Analytics Tools
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